7 Habits of highly effective HVAC entrepreneurs (Part 1)
Goodman Dealer First philosophy has never been more critical than it is right now. We are
committed to providing your business with the support and value it needs to maintain your small
Please join us on Friday, June 19th, at 12:00 PM CST for the 14th in our 16-week series, How to
Thrive in the New Normal.
You can view all Thriving in the New Normal broadcasts at www.goodmanbusinesstoolbox.com,
www.amanabrandbusinessacademy.com, or www.franklinhvacuniversity.com. Select Dealer
Training Resources and look for the Thriving in the New Normal logo.
In session 14, 7 Habits of highly effective HVAC entrepreneurs,” we will explore 7 habits that allow
hvac marketing company to thrive during times of disruption and transformation.
1. Disruptions & Change
Heraclitus said it best, “Τα πάντα ρϵι,” (The only constant in life is change) life is filled with constant
disruptions and we are in a constant state of change or transformation. As we navigate this
process of living, dying and rebirth over and over again there are certain habits that will help us get
the most out of this experience. Our panel of industry experts will share with you 7 critical habits
that have been reinforced in their minds as we navigate this disruption, apply it to the hvac marketing company Model, and learn to Thrive in the New Normal.
2. Compensated for Services – Compress Time
Anybody can build a complicated machine, thought structure, or process. It takes a true genius to
make it simple. The great equalizer in life is time. We all have the same amount of time everyday
what we do with that time makes all the difference. When we have excess storage capacity,
financial resources and perceived time we become complacent. When resources are scarce we
are forced to accomplish more with less. By applying a scarcity mindset all the time we end up
with an over abundance in the long run.
3. Customer for Life – Perspective
It is human nature to surround ourselves with yes people and those that expose similar thoughts
and beliefs. We end up placing ourselves in echo chambers that prevent us from seeing the entire
picture or worse yet not seeing the truth at all. In order to thrive through disruption and
transformation we must be willing to look at all situations through many perspectives. By doing this
we challenge our belief structure and forces us to follow the path less taken.
4. Marketing Plan – Paranoia
Those who fail to plan, plan to fail. Plans are worthless, but the process of planning is
indispensable. A good plan violently executed today is better than a perfect plan next week. Be
afraid, be very afraid. Fear is the primal instinct that promotes survival, fear motivates us to take
action, to protect ourselves and loved ones and to do extraordinary things. What things should you
be paranoid with? The more you have the more you have to be paranoid with in order to protect
what you have worked so hard for.
The Sales Lab
5. Customer Reaches out – Keep doing, start doing, stop doing
It’s pretty safe to state that everyone wants better results in both their personal and professional
lives. In order to achieve better results, though, you must eliminate the distractions that plague you
daily and learn how to identify and focus on the things that really matter.
If you can identify the activities in your day that will produce the greatest impact, and then find
ways to concentrate on those activities most of the time, your results will be vastly superior. No
single skill or habit has a more powerful impact on results than the ability to eliminate distractions
and focus on the High Leverage Activities (HLAs) that have the greatest potential to advance your
strategic goals and objectives, both personally and professionally. Remember, what consumes
your mind consumes your life.
If you want extraordinary results, and if you want to get those results faster, in a compressed time
frame, it requires focused thinking. Focus is not something that comes naturally for most people,
and that’s why it’s a skill that must be learned, polished, and practiced. Distractions are a natural
occurrence in every person’s life. When something pops into our mind, our brain often wants to
move in that direction. If we lack the discipline and focus to stop that process, distractions can rule
our lives and consume our valuable time. High Leverage Activities get you the results you need faster, with less expenditure of time, money,
energy, and talent. Conversely, Low Leverage Activities (LLAs) consume resources and drive
results more slowly. Identifying HLA is simply a powerful organizing principle for prioritizing your to-do lists. It gives you a much better sense of what’s activity and what’s productivity. During this session, we will dive into specific systems to help you Achieve Accelerated Results.
Keep Doing Start Doing Stop Doing
Show Up Suite Up and Participate
Awareness and Intention
Do the Right Things, In the Right Order, At the Right Time
Dependency Mapping – IFTTT
6. Appointment Made – What Matters First
A lot of time and effort is spent worrying about things that we cannot control, conversely we we
often become paralyzed in taking actions in the things that we can control. When we step back
and objectively weigh the things we truly can control and the things that we can’t we then have the
ability to either, “Let it go,” or “Make it happen.” Either way a conscious decision must be made.
7. Problem Identified – Think Outside the Box
That’s the way it has always been done, these words echo though out the HVAC industry and has
been one of the biggest challenges to growth and innovation within our industry. Imaginary rules
get put in place that stifle productivity and problem solution until a major disruption comes along
and throws us so far outside of those imaginary rules that allow us to find new solutions to both old
and new challenges that we face. By removing the rules or this is the way we have always done
this we open our self to the possibility of truly leading the industry vs. constantly playing catch up.
8. Problem Solution – Intention Direction
Most of us have good intentions but without direction we become a slave to the reality we built.
For example, we all have an intention to go out and be successful but with out direction and a
plan that success could enslave us and prevent us from achieving our full potential.
HVAC Coaching Corner
Pro Comfort Advisor
9. Embrace Technology
Now is the time to identify the process for every transaction within your business! Use technology
to help increase your business overall efficiency. What manual process does your company utilize that could be automated? Review your current business operation methods and identify
those that can be improved with technology.
10. Thank and Encourage your People
Your staff is one of your most valuable assets. They may have concerns, need reassurances, and
want to know how they can help. They need to hear from you. Even in these unprecedented times,
find ways for employees to enjoy their workplace and take time to recognize extraordinary efforts.
Be sure to join us on Friday, June 19th , at 12:00 PM CST for the 14th in our 16-week series, How
to Thrive in the New Normal.
This event is hosted by the Goodman Business Toolbox, Amana Brand Business Academy, and
Franklin HVAC University.