At CI Web Group, we believe that Search Engine Optimization (SEO) is the best way to grow your business. However, there are times when advertising is necessary. When it comes to boosting your visibility for services in cities that have high search volumes on Google, for example, advertising is the only way to reach this audience if you’re not ranking on page 1 of Google.
As digital technologies continue to evolve, so too do the possibilities for marketing and advertising. Today, there are a wide array of different types of advertising that businesses can leverage to reach their desired audiences. Here are some of the most popular options for digital advertising:
Pay-per-click (PPC) is a popular advertising model wherein an advertiser pays whenever a user clicks on an ad. It's an effective way to get more visitors to your website and generate leads and sales. PPC ads can be seen on the Google search engine results page and on other websites such as social media platforms.
Pay-per-call (PPC) is also becoming a popular advertising model. It allows advertisers to pay for calls received from the ad rather than for clicks. This way, businesses can track and measure their advertising performance and get more efficient ROI.
Google Local Service Ads (LSA) is a form of PPC that allows local service providers to advertise their business in front of local customers. This advertising model allows for increased visibility of local businesses and helps them get more customers. Unlike traditional Google Ads, GLSA allows you to pay for calls vs clicks.
Social media ads are also becoming increasingly popular forms of digital marketing. They allow businesses to reach a targeted audience based on their interests and demographics. Ads can be seen on Facebook, Twitter, Instagram, and other social media platforms. Social media ads can be highly effective as they are designed to have a greater impact and appeal to users.
Pay-per-click (PPC) is a popular advertising model wherein an advertiser pays whenever a user clicks on an ad. It’s an effective way to get more visitors to your website and generate leads and sales. PPC ads can be seen on the Google search engine results page and on other websites such as social media platforms.
Pay-per-call (PPC) is also becoming a popular advertising model. It allows advertisers to pay for calls received from the ad rather than for clicks. This way, businesses can track and measure their advertising performance and get more efficient ROI.
Google Local Service Ads (LSA) is a form of PPC that allows local service providers to advertise their business in front of local customers. This advertising model allows for increased visibility of local businesses and helps them get more customers. Unlike traditional Google Ads, GLSA allows you to pay for calls vs clicks.
Social media ads are also becoming increasingly popular forms of digital marketing. They allow businesses to reach a targeted audience based on their interests and demographics. Ads can be seen on Facebook, Twitter, Instagram, and other social media platforms. Social media ads can be highly effective as they are designed to have a greater impact and appeal to users.
Deciding which type of digital advertising is best for your business can be a challenge. Each option has its own advantages and disadvantages, and each one should be evaluated based on your specific business objectives.
If you have a limited budget, PPC is not the best option for you as you have to pay for each impression. However, if you’re interested in targeting a larger audience, social media ads may be the better option. It also takes into account your audience’s interests and demographics, allowing you to reach a more qualified audience.
Additionally, consider the specific features each platform offers. Google Local Service Ads, for example, will help you reach more local customers and increase your visibility in the area. Similarly, social media ads offer advanced targeting capabilities that can be used to better reach and engage the right audience.
By taking into account your budget, audience, and the specific features of each platform, you should be able to determine which digital advertising option is right for your business. Our team will work with you if you aren’t sure which route you want. Keep in mind that we will never recommend an option that we don’t believe will provide a good ROI.
