MEET OUR TEAM

We’re a passionate team of strategists, designers, and marketers dedicated to helping trades businesses grow with digital solutions that deliver results.
QUALIFIED TEAM, ALL IN ONE PLACE

OUR PEOPLE

Jennifer Bagley

CEO, CI Web Group & Catalyst Consulting Services | Co-Founder, JustStartAI.io | Board Member, OnePath.ai | Host of The Catalyst Podcast | AI Enablement Expert | Keynote Speaker

Jennifer Bagley helps entrepreneurs and organizations future-proof their businesses through AI, digital marketing, and strategic execution. As CEO of CI Web Group and Catalyst Consulting Services, and Co-Founder of JustStartAI.io, she leads innovation across industries—empowering business owners to do the right things, in the right order, at the right time—driven by strategy, data, and results.

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Jazmin Ramirez

Executive Director Growth Division

She partners with contractors to design and execute marketing strategies that align with business goals. With a background in digital marketing and account management, Jazmin brings deep insight into what drives growth in the home services industry. Her focus is on building strong relationships, scaling what works, and helping companies grow with confidence.

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Melanie Osio

Executive Director of Operations/People

Melanie oversees operations and key initiatives that drive company success. Previously serving as Director of People and Business Operations, she played a vital role in streamlining processes and shaping a positive workplace culture. With leadership experience at Brewbike and EDO, Inc., Melanie brings expertise in HR, business strategy, and operational efficiency to support CI Web Group’s growth.

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Chelsea Nodine

Executive Director of Digital Transformation and Ops

She leads the charge on system upgrades, automation, and tech innovation, helping contractors stay ahead of the curve. With over 15 years of experience in SEO, marketing operations, and digital strategy, Chelsea specializes in building efficient, scalable systems that drive real results. Her work supports CI Web Group’s mission to help home service businesses grow smarter.

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Michael Parker

Senior Creative Director

He oversees the visual direction and creative strategy for all client projects. He joined the company as a Design Lead and quickly advanced into leadership, recognized for his talent and vision. Michael brings extensive experience in product design and user experience from his work with Sidebench, iHerb, LLC, Weedmaps, and Absolute Merch Inc. By blending creative artistry with strategic insight, he delivers digital experiences that engage audiences and drive measurable results for CI Web Group’s clients.

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Liz Slone

Director Web Production

She leads the team in building websites that drive results. With experience across sales, SEO, and content, she brings a well-rounded perspective to every project. Liz combines design expertise with strategic insight to create custom solutions that strengthen brands and turn visitors into customers.

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Kathy Marshall

Sr. Customer Success Manager

She ensures clients receive exceptional support and long-term value. Over her decade with the company, she has held leadership roles including Senior Manager of Business Development and Vice President of Customer Experience, Training, and Events. This broad experience gives Kathy a deep understanding of client needs and the ability to provide tailored strategies that strengthen relationships and drive success. Her leadership is marked by a commitment to client satisfaction and building lasting partnerships.

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Michael Hicklen

Director of Marketing Strategy

With more than ten years in digital marketing and 25 years of service in the U.S. Army, he brings proven leadership, operational expertise, and disciplined execution to his role. Michael plays a key part in driving the company’s growth and ensuring clients receive strategies that deliver measurable results.

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Camille Porco

Director of Marketing Strategy

She works directly with HVAC, plumbing, and electrical contractors to create practical, results-focused marketing strategies. Camille blends high-converting websites, AI-powered tools, and local SEO to help service businesses get found and chosen. With years of experience in digital marketing, she’s committed to helping contractors grow without wasting time or budget.

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Clay Howard

Director of Marketing Strategy

With more than twenty years of experience in sales and business growth, he excels at creating and strengthening partnerships that expand the agency’s reach and deliver value to clients. Clay’s insight into industry trends and his ability to anticipate client needs make him a key contributor to CI Web Group’s continued growth and visibility.

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ABOUT US

The evolution of excellence

  • _1
    2006-2008: The Foundation Years
    Started with basic websites and Yellow Pages optimization
    Learned the hard way what works (and what doesn't) in home services
    Built our first proprietary tracking systems
    Established the "12 Step Roadmap" methodology
  • _2
    2009-2015: The digital revolution
    Pioneered Google Ads for home services (before it was cool)
    Developed industry-first mobile-responsive designs
    Created the first home services social media playbooks
    Launched our signature "Transparent Partnership" approach
  • _3
    2016-2024: The data-driven era
    Built advanced analytics and attribution systems
    Developed predictive modeling for seasonal businesses
    Created industry-specific conversion optimization
    Established thought leadership through speaking and training
  • _4
    2025-present: The ai-powered future
    Launched CortexAI with 1000+ marketing automation agents
    Developed CortexPulse real-time analytics platform
    Created JustStartAI.io community for professional development
    Established "The Catalyst for the Trades" podcast
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