Digital Marketing

What Is Digital Marketing?

successful Digital Marketing is easy when you work with CI Web Group

Digital Marketing is how you get your business in front of consumers that are online. It can make or break a company in today’s world. Simply put, if you are not an option where consumers are looking, it becomes increasingly hard to stay profitable.

Digital Marketing Agency

CI Web Group has been a digital marketing agency since the early 2000’s, making a name for ourselves in the home service industry in the 2010’s. Since then, we have taken on quite a few nationwide franchise project, large distributors, and many eCommerce projects. We are passionate about every job that our team takes on, giving the utmost care and treating our customers like they are family. All of our customers know us by name! In fact, the majority of our business comes from referrals. 

The key to successful digital marketing is setting real expectations. It does not do any good to oversell and underdeliver. That's how we build up lifelong customers.

SEO Keywords are Beacons for your Brand

With digital assistants (like Siri and Alexa) everywhere, typed keywords are being outpaced by spoken key phrases. These are also known as long-tailed keywords. Additionally, keywords can be included anywhere: titles, headlines, subheads, body copy, captions, and even video and image file names. 

"Hey Google!" Alexa!" Siri!"

When we optimize for a keyword, we are creating a page that targets the phrase using On Page SEO. We leverage the most tried and true SEO practices to rank your website higher than your competition, no questions asked. The exact number of keywords depends on your results, time frame, and your budget. Based on our local SEO experience, most customers tend to break even month 4-6 with their investment, and from there it exponentially rises making both you and us more profitable.

Ready to Get Found on Google?

Marketing | CI Web Group

Monthly SEO Content Updates Attract Search Engines

Well-written website content with properly researched keywords is vital for presenting your company as an option in organic search. Constantly crawling for fresh content, when search bots find new and good quality content, they rate your site as relevant and valuable enough to be included in the search engine results. As a result, better search engine visibility means higher organic search page rankings, driving more traffic to your website using digital marketing.

Content for Digital Marketing

Technology progresses at a rapid pace. Besides upgrading your conversion systems, you should also get your website refreshed every 2 years, if not sooner. In general, websites should be updated at least once a month and redesigned every 1-2 years or so. Refreshing your website keeps it up to date with the latest developments. Keeping pace with newly-issued search engine algorithms is vital to getting on top and staying there.

Why are Links Important for Digital Marketing Success?

A ranking system that predicts how high a domain is likely to rank in a search, domain authority (DA) is an easy way of seeing how Google ranks websites. Although its algorithms are shrouded in mystery, with little information on how or why specific websites rank for certain keywords, Google nevertheless shares its best practices and their ranking factors. We closely follow Google’s Developers blog to stay up to date on all things tech.

A Deeper Look into Domain Authority

The most accurate portrait of your search results, domain authority is scored from worst to best on a scale of 1 to 100. Using an innovative algorithm, this scale makes it easier to improve your score if your domain authority is hovering around 25. A score of around 50 is average, with up to 60 viewed as good; anything higher than this is excellent. There’s a direct correlation between high DA scores and higher rankings.

How to Get Backlinks for Digital Marketing

However, acquiring backlinks from high domain authorities is no easy task.  Steered by stringent editorial standards, high DA websites will link your business only if you are publishing top-quality copy with inherent value for their audiences. With over 200 ranking factors, strong links are a major step towards boosting your website search ranking, with higher traffic.

Results Reporting Keeps You on Track to Success

All this hard work is of little value without effective ways of measuring progress, weighing value, and spotlighting areas where your marketing actions need extra attention in order to reach your goals. Without a doubt, using sophisticated marketing tools like Google Analytics and SEMrush make getting results and tracking them much easier. This data can be broken down by target audience, specific campaigns, lead conversion, web analytics, along with many other factors. 

Make Data-Driven Decisions

This is where marketing reports are worth their weight in gold. Depending on your budget and needs, they can range from raw data in a simple spreadsheet through to attention-grabbing presentations packed with trend-spotting graphs and far-sighted forecasts drawn up by experts.

Some of these Key Performance Indicators (KPIs) include :

  • acquisition costs
  • customer lifetime values
  • landing page conversion rates
  • mobile traffic conversion rates
  • social media performance overviews

Setting up your Digital Marketing reports

Let’s briefly talk about set up. Firstly, we don’t hold you hostage, so you are more than welcome to just delegate access to our team. Secondly, if you do not have access to existing data before your web project, it’s no problem. We’ll set up the Analytics account and delegate you full-admin access. Thirdly, we do offer Google Tag Manager set ups, so please don’t hesitate to let us know what you’re looking to track. Finally, we use Google Data Studio reports to showcase your leads and website data in a clean, easy-to-read format.

Schedule a Free Digital Evaluation

Yes, it’s a lot to absorb. Of course, this is only the briefest of glimpses into all the online marketing tools, techniques and technologies available today. As a result, proper implementation brings your company within a click of a lot of new customers.

So if you’d like to grow your business by fast-tracking real-life sales through virtual branding and traffic-driving actions, call our team today.

Local Directories

Local Listings

Local listings keep your business information correct on the Internet. Sometimes, we see customers that have never managed their listings. As a results, they have competitors that own their listings or even spam companies that change the data to collect consumer information. 

What is Needed for Local Listings?

Although often specializing in a particular business category or geographical location, business directories – like Yelp, Yahoo and Foursquare – are widely used by consumers all over the world. Today, Google is investing heavily in the local business sector, through its Local Listings, which include local business directories. Not a complicated task, polishing up your directory citation is time well-spent.

  • After choosing the correct categories for your business,
  • Check that your street address and phone numbers are accurate.
  • Add a long and well-written description that includes keywords and links, making sure that it is properly formatted.
  • Upload as many photographs as possible, adding a keyword to each filename, for extra searchbot attraction.

Keep Clean Data Online

A word of warning here: it’s vital to make sure that all your corporate data is updated, accurate and identical in every directory, to avoid disappointing search results. As this detailed information is probably spread across hundreds of citations, smart business owners usually outsource this time-consuming task to online marketing experts. Run a free report any time! 

Social Media

Social Media Marketing Opens Up New Markets

Knowing your target customers is vital.  In addition, feeding them a steady stream of irresistible social media content is the best way to keep them interested in your goods and services. Furthermore, the more they comment on and share your posts, the more profitable the platform becomes.

What Should you Publish?

By publishing inviting content on your profiles, you encourage your followers to engage with your brand. Also, listening to their views (both positive and negative!), and replying promptly is key. Finally, build up your database and keeping a close eye of your target demographics.

What’s Popular on Social Media

The most popular social media platforms are Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn and Snapchat. With the help of a tuned-in digital marketing agency, you should have no problem gaining more followers and driving engagement.

Grow Using Social Media

Social media platforms are effective tools for reaching out to potential and current customers. By posting regularly, you are enhancing your brand awareness, burnishing your reputation, and showcasing your goods and services. Of course, the most popular channels today are Facebook, Instagram, LinkedIn, Pinterest, Twitter and YouTube. However, many niche forums may focus more tightly on your target consumers, with higher link, visit, and conversion rates.

Social Media Engagement

Engagement is the name of the game in social media. Generate informative content, interesting blogs, graphics, photographs, and videos. These are all hooks that attract followers and fans. Even so, it’s important to set metric-based goals that are realistic and can be adjusted regularly.

Why Should You Use Social Media for Digital Marketing

 One of the main advantages of social media marketing is its flexibility. By regularly measuring responses through indicators such as clicks, leads and sales, savvy business managers can get the biggest possible bang for their marketing bucks.

More Digital Marketing Techniques

Loyalty Programs Keep Customers Coming Back

Everyone appreciates a little recognition. Without a doubt, rewarding customer loyalty is one of the easiest ways of keeping consumers faithful to your brand. How do you show your customer appreciation? What do you do that keeps them coming back for more?

Reach Customers on a Personal Level

Personalized messages are great ways of showing that your business really cares for its potential and current customers. Through birthday cards, special day congratulations, and seasonal greetings, you’ll create a strong familiarity. Additionally, using contact data drawn from your landing pages, shopping carts, and mailing lists, allows for automatic campaigns. Subsequently, regular marketing campaigns fire on automatic schedules, showcasing your business through a wide variety of channels.

Keep your Brand Relevant with Digital Marketing

For local businesses, customized gifts keep your company name front and center in customers’ lives. Along with pens, diaries, and calendars, you can send out brownies and even golf balls!

Reviews Acquisition to Enhance Your Digital Marketing

Priceless as virtual word-of-mouth recommendations, reviews are useful in several other ways. Prompt feedback on complaints reassures customers that your business stands behind the quality of its goods and services. This being said, negative reviews are also a way of highlighting points for improvement.

What’s the Strategy?

This is where a review acquisition strategy can maximize the number of reviews you earn each year. While stepping up your own reviews, monitoring competitor evaluations opens up a treasure chest of data. Reveal valuable information on the strengths, weaknesses, fears, and frustrations of your competition.

Use it to Your Advantage

More than just showing you what your competitors’ customers likes and dislikes, you can also sniff out details of their leads and sales. Together, with the risks and benefits that attract and discourage buyers, gain the upper hand on your competition. By exploring their target markets, you can appeal more specifically consumers using digital marketing.

Pay Per Click Campaigns Bring in More Leads

In contrast to traditional advertising, Pay Per Click (PPC) advertising is quick to design, with fast placement in multiple locations. Better still, it’s got metrics that indicate how various components can be improved.

Paid Ads on Mobile

An interesting sidelight is that people are more than twice as likely to click on an ad on a mobile device, instead of a desktop. So simply making sure that your ads look good on smartphones as well as laptops instantly doubles your chances of earning clicks.

Target Your Ads

Making the best use of every cent in your marketing budget, PPC campaigns mean you pay only for ads that really interest your target markets. And with a CALL NOW! button, people casually browsing the Internet can quickly turn into prospective customers.

Google Local Services Ads Give Even More Visibility

Google Local Services Ads are a great way to get more visibility if you are a local service business. These ads put your business at the top of Google’s Search Engine Results Page, gaining you more visibility and the opportunity to gain leads.

Pay Per Lead Advertising Maximizes Publicity Budgets

Paying per lead is another great option for contractors who are looking to increase their sales volumes in the short term. These campaign allow businesses to only pay when there is a real lead versus having to pay per click or wait for your page to show up on page one using SEO.

Converting Customers

A well-designed signup form includes field seeking data ranging from age to education, marital status and even financial aspects. Stored in a database, all this information underpins more effective responses to leads. In fact, studies have shown that lead nurturing can increase sales by 50%, and with far larger individual purchases as well.

This is why cost-effective lead generation campaigns are vital for any business during their digital marketing journey.

Email Marketing

You’ve worked hard to gain a loyal customer base, but if you’re not maintaining those relationships, you’re missing a major opportunity. Email marketing allows you to keep the lines of communication open while reminding customers you’re still around and providing value. 

Types of Email Marketing

Emails tend to include promotions, information on your loyalty or rewards program, updates on the company, and educational content such as guides and blog posts. Email marketing is especially efficient because you can quickly and easily send content to your customers at the right time without the wait times and heavy costs of a mailer.  

Automated Email Marketing

Plus, once you make your email marketing campaigns automated, you can do so much more! Automated campaigns are a series of emails that can be sent out to new and loyal customers based on their interactions with your website. For example, if a new customer fills out a form contacting you for the first time, you can send a welcome email introducing your company and explaining why they should trust you with their business. You can also create an automated email campaign targeted customers who have just received a service asking for their feedback or a review.

If you’re thinking about starting email marketing, give us a call today for a free digital marketing consultation.