Your brand identity goes beyond a logo or a mascot, it’s who your business is to your customers. Does your business give an air of honesty & integrity or does it make visitors feel like your interests lie in bettering your community? Your website can convey all of that and more with a little bit of strategic planning.
Deciding Your Brand Identity
First things first, what matters to you as the business owner? It can sometimes help to have a list so you can visually prioritize the ideals that matter most to you and your team. The most successful businesses find a passion and stick with it, creating a movement in the community. Social media and your website blog are great avenues to convey your current events and keep your customers in the loop.
Brand identity is the portrayal of who a company is told through design. All of the elements that are carried throughout the website and what that tells a consumer who is visiting you online. Brand identity is different from “brand image” and “branding,” though some people see them as synonyms. Brand is who the world sees you as, who you are to them.