Category: CI Web Group Blog

SEO Case study
CI Web Group Blog

SEO Case Study: Boosting Leads and Rankings for a Home Service Business

Tired of having a website that looks good but doesn’t bring in real leads? This is the story of how one home service company partnered ...
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social media
CI Web Group Blog

Social Media Content That Drives Leads for Contractors

Posting a few times a month without a plan won’t cut it if you’re trying to generate real leads from social media. Many plumbing businesses ...
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owner comfortable at home with ac
CI Web Group Blog

Lead Response Checklist: Convert Inquiries to Customers

When leads come in for HVAC services, time really is money. If you’re responding too slowly or missing follow-ups entirely, those leads are slipping through ...
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SEO vs Paid ads: Where to invest?
CI Web Group Blog

Average ROI from SEO vs Paid Ads in the Trades—What the 2025 Data Shows

If you’re running an HVAC, plumbing, or electrical business, you’ve probably asked: “Should I spend more on SEO or paid ads?” Thanks to real-world data ...
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hvac service
CI Web Group Blog

Dominate Google Searches for “AC Repair”: Strategies for HVAC Leads

If your HVAC business isn’t showing up when someone searches “AC repair near me,” you’re missing out on high-quality leads. And unfortunately, those leads are ...
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CI Web Group Blog

WordPress vs. Webflow: Why We Made the Switch for Our Clients

We’ve been building websites for home service businesses for years. Until recently, WordPress was the default platform. But over time, the cracks became hard to ...
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hvac marketing
CI Web Group Blog

Earth Day HVAC Marketing: Boost Efficiency & Impact

Every year, Earth Day serves as a powerful reminder of the importance of environmental responsibility. Celebrated globally on April 22, it inspires individuals and businesses ...
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CI Web Group Blog

6 Ways Home Service Pros Are Using AI to Cut Stress and Save Time

April is Stress Awareness Month, and if you run a home service business, you don’t need a reminder of how stressful things can get. You’re ...
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house lawn
CI Web Group Blog

Boost Your Landscaping Business In Lawn Care Month

April is National Lawn Care Month—and it’s one of the best times of the year to grow your landscaping business. As the weather warms up, ...
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