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The 12 Step Fast Track
– Available for select HVAC dealers –
We bundle everything into one easy subscription, you choose your package based on your business’ budget and goals.
Choosing Your Plan
01
Time
The larger your plan, the faster your keywords will rank. This is because of the amount of work being done each month increases with each plan.
02
Budget
If we're working to fit marketing into a specific budget, let us know so we can help advise you on which is the best option to choose.
03
Website
The Entry & Basic plans include a template website, where the Standard and higher plans offer a custom design and development at no extra charge.
What to Expect
Website Project
At the start of your Fast Track plan, you will go through a website design and development.
Optimization
Once your website is live, we begin optimizing it for Google and Bing by adding content and links.
Realtime Reports
Stay in the loop by accessing your project inside of Basecamp, our SEO project management system.
Our Plans
Program Details and Participation Requirements:
- 1-year term for participation.
- Choose either a monthly or yearly payment plan.
- Monthly reporting for all work provided via the project management system.
- Dealer Participation Required
- Digital evaluation required to determine qualification. Sites with more than 50 pages.
- Google penalties, bad backlinks, duplicate content, etc., may prevent qualification from this program.
Program Details and Participation Requirements:
- 1-year term for participation.
- Choose either a monthly or yearly payment plan.
- Monthly reporting for all work provided via the project management system.
- Dealer Participation Required
- Digital evaluation required to determine qualification. Sites with more than 50 pages.
- Google penalties, bad backlinks, duplicate content, etc., may prevent qualification from this program.
| Fast Track Plan | Entry | Basic | Standard | Preferred | Platinum | VIP |
|---|---|---|---|---|---|---|
| Costs | $650 monthly | $1,100 monthly | $2,000 monthly | $3,500 monthly | $5,000 monthly | $7,500 monthly |
| Account Mgmt | Entry | Basic | Standard | Preferred | Platinum | VIP |
| Website | Rad Site | Rad Site | Custom Site | Custom Site | Custom Site | Custom Site |
| SEO Keywords | 10 | 15 | 25 | 35 | 45 | 55 |
| Target Cities | 1 Location | 1 Location | 2 Locations | 3 Locations | 4 Locations | 5 Locations |
| Monthly Content | 1 Page | 2 Page | 3 Page | 4 Page | 5 Page | 6 Page |
| Backlinks | 15 | 20 | 45 | 70 | 95 | 120 |
| Local Listings | - | - | Complimentary | Complimentary | Complimentary | Complimentary |
| Results Reporting | Included | Included | Included | Included | Included | Included |
The 12 Step Fast Track Plans are Available for Select Dealers
*Please note that the 12 Step Fast Track plans can be cancelled at any time, they are month-to-month. If you choose to cancel before the 12 month commitment ends, and you would like to keep your website, you can either purchase your website for the prices shown here and take it with you or you may subscribe to an account maintenance plan for a 36 month term (you can purchase and transfer the website at anytime). Or, if you’d prefer to start a new website with another provider, you may do so and not have to pay anything further. Your new web provider can use any of the content and images on your website in their new build.
* Taxes and fees may apply
How do the Fast Track Plans Get Businesses Found?
Get found online with an all-inclusive SEO services & Website plan. Our 12 Step Fast Track plans are broken down to just the basics in the Entry & Basic plan – offering a website, hosting & maintenance, and an SEO Plan. This is just what a small business owner needs to get their foot in the door in their marketplace. If you know our 12 Step Roadmap, you’ll see that we’ve skipped ahead a few steps. We’ve crunched it down to simply “Can you be found?” and “What does it look like when they find you”, meaning are you an option for people that need a service? And when they find you, do you look like a viable option?
When Should Businesses Upgrade?
If you’ve been with us for a while, you may be asking yourself if it’s your time to upgrade. The answer is simple, do we have 80% of your phrases on page one? If so, then yes! That tends to be the sweet spot for most business owners. Once the majority of their phrases are ranking for a month or so, they’re comfortable enough financially to want to do more marketing. The great thing about organic marketing is it’s not an immediate brick wall of business that hits you unexpectedly. It grows over time with predictability and so business owners can plan according to Google’s projections.
Why Should You Bundle?
The 12 Step Fast Track plans were built to include everything that you need at a lower monthly price than purchasing everything a la carte. For instance, let’s take the Entry Level Plan into consideration.
Separate Line Items
- Hosting & Maintenance - $50
- RAD Website - $1000 one time
- Entry Level SEO Plan - $500 monthly
$1000 one time + $550 monthly
Versus when you bundle it together, it's just $500 monthly
Which would you choose?
So, you might be thinking… Why do we offer these plans at such a discount?
For a long time, we sold websites separate from marketing. It wasn’t intentional, it just ended up happening that way. We’d talk about the importance of digital marketing, why every business needs to drive organic traffic acquisition, cost per leads, higher ROI – you name it, we preached it. But it was hard to get business owners to pay thousands for a website, then get on a marketing strategy directly after. What that meant was that customers would wonder why they are not more profitable even though they were not subscribed to marketing of any kind.
It Sounds Crazy, But It’s Totally True
So we put our heads together, we talked with the amazing HVAC manufacturers that back us, we talked to existing customers, we attended countless webinars. Then, one day it hit us like a ton of bricks.
Have Them Subscribe to Marketing & Give the Website Away for Free
The idea was a wild one, but it made so much sense. So we started our A/B split testing back in 2019 (we can’t believe how long ago that feels!) and came up with these plans. The idea is, while we don’t make much on the Entry Level Plan, we know anyone that signs up will be happy they did and want to move up as they get better results. And the great thing is that we actually saw this happen for ourselves! Most of our clients choose to upgrade into the next plan up anywhere from 6 months-12 months after starting a plan!
Let’s Check Some Case Studies!
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