12 Step Marketing Tracks: Choose Your Track

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Choose Your Plan

The Tracks

Fast Track

Growth Track

Coming Soon! Advanced Track

About The Marketing Tracks

Local marketing is our thing, we’ve been providing services to businesses nationwide since 2006. Through the years, we’ve learned a thing or two about doing the right things, in the right order, at the right time. That’s why the 12 Step Marketing Tracks exist. Covering a wide range of lead generation services, these programs take the guesswork out of choosing what’s right for your business.

Features of the
12 Step Fast Track

Starter Packages

New to marketing? This is your track. Let's take care of the building blocks of your infrastructure.

Focus on Search

Where do people go when they need to find a service provider? Google. This track focuses on organic rankings.

Focus on Local

Local directories are the backbone of a business's online reputation. They also supply data to AI devices.

Realtime Reporting

Keep track of your progress, collaborate with our team, and own all of your digital assets with CI Web Group, Inc.

– Available for select HVAC dealers –

The Business Lifecycle

Businesses and consumers are a lot alike in how we experience Maslow’s Hierarchy of Needs throughout different points in our lifetime. At the  beginning of the life cycle, as both a business owner and a consumer, we’re focused on our physiological and safety needs such as food, water, shelter, and clothing. Someone who is in this stage is focused on the necessities, the building blocks of their life or business. 

What Comes Next?

Keeping this thought in mind, we launched the 12 Step Fast Track plans at the beginning of 2020. Our focus was spreading out the cost of a website so a business owner in their beginning stages could advance out of this carnal stage of having to trade, DIY, barter, or simply go without the building blocks of owning a business and begin to gain the marketshare they needed to fund more advanced lead generation activity. Which brings us to the next level of the 12 Step Marketing Tracks, the Standard Plan

Features of the
12 Step Standard Track

Plans for growth

You're already visible, but need to focus on gaining market interest and staying top of mind with existing customers.

Focus on Leads

Fine-tune your customer acquisition funnel from start to finish with conversion optimization action plans.

Focus on loyalty

Together, we'll strategize how to roll out strategies to keep your existing database engaged with your brand.

Realtime Reporting

Keep track of your progress, collaborate with our team, and own all of your digital assets with CI Web Group, Inc.

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– Available for select HVAC dealers –

Increase Your Leads

The 12 Step Standard Track gives businesses the ability to get found in many places that consumers frequent online, primarily Google and social media. Search engines are used to reach the people that are in need of a service now and actively searching for it. This type of lead will cost much less than trying to go after an audience that does not actively have a need, trying to convince them to take action. That’s why brand awareness campaigns tend to be the most lucrative social media advertising. 

Keep Your Database Engaged

Have you ever heard the phrase, “It costs more to gain a customer than to keep a customer?” It’s true. Marketing outreach can be pricey in comparison to keeping your existing customers engaged with your business through email, SMS, and customer appreciation campaigns. Our marketing team takes real data to shape your action plan from the initial impression to the branded gift being sent to your customer as a ‘thank you’. We help you grow the lifetime value of each customer.

Features of the
12 Step Advanced Track

Online and offline

From search engines and local directories to billboards and local events, our team coordinates everything.

Focus on experience

Every business requires a different strategy. We dive deep into the mindset of your unique audience.

Focus on being the brand

Eliminate the competition by taking over Google's SERP, sponsorships, and capitalizing on influencer marketing

dedicated management

Enjoy having access to a full-time account manager who is there to handle all the moving pieces of your strategy.

Brand Recognition

More established businesses need more than lead generation and customer engagement need to continue growing and retaining. Brand image, positive PR, and superior customer experience are your primary focuses in this stage. Our team scours your marketplace finding the demographics most likely to spend money with your business. We then assess where your brand should be in order to influence their purchase decision. 

Exceptional Customer Experience

There are so many moving pieces to a customer experience and consumers have grown to expect certain things such as an email after making an online purchase, or an estimated time of arrival if you’re coming out to their home. Leading companies have these things automated, the processes perfected, so they are not relying on human beings that are working in their business.

About CI Web Group, Inc.

Local marketing is our thing, we’ve been providing services to businesses nationwide since 2006. Through the years, we’ve learned a thing or two about doing the right things, in the right order, at the right time. That’s why the 12 Step Marketing Tracks exist. Covering a wide range of lead generation services, these programs take the guesswork out of choosing what’s right for your business.

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