Why is SEO Important for Franchises?

SEO can be a powerful tool for franchises, but it’s important to understand how it works and how to use it effectively. SEO is short for “search engine optimization.” It’s the process of improving the visibility and organic ranking of a website or web page of the search engine results pages (SERPs). There are a number of factors that go into SEO, including the use of keywords, backlinks, site health, and nearly 100 other on-page and off-page optimization factors.

How does SEM Increase Profits?

SEM, or Search Engine Marketing, is a very effective tool because it allows businesses to target potential customers who are already interested in what they have to offer by showing ads on search engines, video streaming networks, and mobile apps. SEM can also have a high ROI when tailored to meet a business’s needs based on audience demographics, customer intent, user experience.

Build relationships with customers, encourage people to buy products and services online, come back to an open cart, and create brand awareness. Social media platforms also allow your ads to follow website visitors and users that engage with your content as they browse their feeds, so they don’t forget your brand. Increase visibility and followers using organic methods such as automated messaging after a sale, engaging with other brands, community events, and much more.