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Search Engine Optimization

What We Do: Search Engine Optimization

Consumers are making their buying decisions two ways, either through referrals, or through the Internet. Consumers will check out a personal referral by doing a search on Google to figure out if they want to do business with that company. How your business, your brand, your products, your service are positioned on the Internet is critical, even when it comes to referral business. Think of Google as this huge file system. Every page you put on your website allows you to get placed in a different drawer. There are millions of people trying to get to the top 10 spots on many different search engines. Make sure you have the proper strategy for content generation and distribution. Making sure that on-page SEO, which is the labeling of the content, and off page SEO, which is how to gain rank and trust. It’s vital to know how your web site is performing on the most powerful search engine in the world.

CI Web Group can help you to leverage Google’s three simple requests: Make sure you’re relevant, current, and trusted. Do you have the right pages on your site that allows Google to put you in the right drawer? Are you consistently publishing content? Are people commenting, or sharing your blog articles? Do you have other web sites that are referring to your blog, and referring to you and your content, as an expert? Social integration is very important when it comes to an overall search engine optimization strategy. Making sure to have a specific amount of time allocated to properly placing your website on the most powerful engine in the world, is critical to the success of any digital marketing campaign.

The cool thing is, CI Web group is here to help you leverage the Internet,  leverage Google, and leverage your website’s placement on google, or your social site’s placement on google, to help you decrease costs related to customer service questions. If you find yourself answering the same questions over and over and over again, whether it’s customer service or sales, it’s critical to make that a digital asset. Put it on Google and allow people, who are not in front of you, to find it on their own. This is going to help you reduce the amount of labor and effort you have going towards overall operational expenses and resources, as well as, put you in a position, to be in front people who are are you looking for answers to their problems.


Content Is Required For Search.

SEORemember, the goal is to become a matchmaker for – Who are you searching for? What are they searching for? In order to become this matchmaker, we have to gain the trust of others who are already considered an authority, who already are trusted and who were interested enough in your presentation, that they will endorse it. The more of these internet lunch dates and endorsements you have, for each of your presentations that specifically answers what the customer is searching for… The more likely you will be found, in a search.

As you learn about this process, we will focus on it in it’s simplest form. Is it complicated, yes. Is it time consuming, yes. Is it necessary to win in business today and tomorrow, Absolutely.


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SEO For Small Business

Whether we are talking about HVAC SEO, Plumbing SEO, Electrician SEO or Contractor SEO, the strategy remains the same. Our team are successful at putting together a list of keywords and phrases pertaining to your particular industry and fine-tuning them to correlate with your particular company profile and goals. The aim of effective SEO is to gain pole position on the search engine results pages. Gaining a first page listing will boost your viewership and deliver you with generated leads in a way that shows on your sales figures. Without proper exposure, you can’t expect your company to see the growth that we have achieved through our SEO techniques. Our professional team are geared towards putting your company in that coveted first spot.

As the preferred HVAC marketing company in the digital world, we have a reputation that we have worked hard, and without end to achieve real results. We are renowned for the success our customers achieve through the use of our digital marketing strategies. Our team is skilled, experienced, trained, with the necessary knowledge of market trends and customer requirements, to provide you with advice that is guaranteed to get you where you need to be. Our customers have allowed us to grow into the formidable force to be reckoned with that we have become. Trusted, honest and success-driven are all key characteristics of a winning team.

CI Web Group is the preferred HVAC Marketing Agency that caters for all areas, large corporations, brands and small business are challenges we accept with a smile. We leave nothing to chance or second-guessing, we always do our research and the information we provide is always of value to our customers. We offer a variety of packages at differing costs. Yes, you may be just starting out, but that shouldn’t deter you from making use of our digital marketing talents, how else can you expect to grow.