"I want be found on Google"
Why is Optimizing for a Search Engine Important?
SEO is the act of optimizing a page or set of pages for specific keywords. There’s a lot of metrics that affect where a website can rank, but the concept of why a page ranks is actually really simple.
Google is a bot that is ranking all the pages that rank for each keyword in the order from "best" to "worst".
Interested in how your website is currently ranking on Google?
Search Engine Optimization is often looked upon with a lot of confusion because there are so many pieces to the puzzle that is an optimized site. Our team has been doing this for years and we will be the first to tell you that it changes every single day. In fact, that’s why so many of our team members stick around. It’s a genuinely interesting field that is ever-evolving and we get to be on the fore-front of this movement!
What’s included in our 2020 SEO Plans?
We get this question a lot. In reality, you’ll start seeing progress in 3 months or so, but depending on the competition (how many options are on Google for the keyword you are searching for), the time to page 1 is going to vary drastically. It also very much matters where you are starting from. If you’ve got a domain authority of 2 and you’re in the Houston area, it’s going to take a hefty SEO investment, time, and collaboration. However, if you are in a small rural town where there’s only 3 or 4 other companies in your niche, ranking on page 1 will come much quicker and the necessary initial budget is much smaller.
- Website Security
- Properly Coded Website Files
- Robots.txt in place for indexed versus non-indexed pages
- A Sitemap
- Pagespeed (mobile, tablet, and desktop)
- Mobile Responsiveness
- Domain Age
- A “dot com” Website Suffix
- Domain Authority
- Page Authority
- Spam Score
- Meta Datas
- Keyword Saturation
- Internal Links
- Outbound Links
- Inbound Links
- and More…
No one can truly guarantee rankings for all keywords, but when you are open to collaborative conversation, we can guarantee progress. As you get into higher competition search terms, you are competing against the industry leaders. There is only 10 spots on Google. You have to do more, more often, and of a higher caliber than everyone else on the first page of Google. It is very possible to achieve, just know that you’ll need to be ready to implement what’s next!
We don’t believe in long term contracts. Love us or leave us!
You’ll want to invest in SEO until you are happy with the amount of business you have and are no longer looking to grow. Once you stop investing in your online presence, it will begin deteriorating. It won’t happen all at once, but over time you will see your site move further and further down the Search Engine Results Page as other companies become the new “best” option for the search terms you are no longer working on.
You can do on page SEO one time, but that is only optimizing meta data and is a very small piece of SEO. Also, you can’t just buy a bunch of links all at once and expect to be done. It’s better to purchase links monthly or weekly. The name of the game is consistency.
Cost of conversion goes down over time. PPC is on or off.