Home Service Branding

Home Service Branding

Home Service Branding is one of the most important aspects of any contractor, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? 


Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

You can’t be all things to all people, so it is important to ask yourself, are you the innovative leader in your industry? Or the experienced, reliable one? Is your product/services the high-cost, high-quality option, or the low-cost, high-value option? Who you are should be based on not just who you want to be but more importantly who your target customers want and need you to be.

The 9 Elements of Brand Strategy

Every successful brand is composed of many different elements, each one is unique and distinct, but they all work together to create a cohesive and differentiated brand strategy.

Elements of Brand Strategy

Branding is Everything

‘Branding’ happens every time a human sees, thinks about, buys, uses, or recommends your business. Everything you do impacts your brand.

The CI Web Group branding team will take the time to learn about your goals, ask the right questions to understand your business, empathize with your users, and understand your competition and the problems or opportunities that you are seeking to address. Understanding what drives your customers or users and where these overlap with your business goals, helps us uncover the ideal path to engagement. We then carefully craft a roadmap to success that is backed by data-driven user and market research.

Home Service Branding Plans

* Messaging includes: Mission, Value Proposition, Core Values
** Advertisements includes: 1 Flyer, 1 Brochure, 1 Direct Mailer

Sample Brand Guide


Branding FAQ

You don't just want customers who recognize your brand and use your business once — you want to create customers who continue to come back. With a strong branding strategy, you are able to humanize your brand in a way that your customers can relate to and form an emotional bond with.

A brand is much more than a logo or even a truck wrap! A brand is how you communicate your value and culture in various ways. It is a cohesive identity that communicates your unique perspective and approach within your market.

Yes. A tagline quickly makes people aware of what your brand promise is and what value you bring to the marketplace. It will separate you from your competition. A tagline is powerful tool in brand recognition!

Businesses often wait too long to assess their business for a rebrand out of fear, lack of time or because they have ignored reoccurring issues. Here are the top reasons businesses rebrand:

  1. You brand no longer accurately reflects your business
  2. Your brand is complicated or confusing
  3. Your brand is dated
  4. You are expanding into new markets
  5. You are having trouble attracting the right talent
  6. You need to change a negative perception

Absolutely! If your company needs a refresh, changing up the colors is a great way to do that.

BUT, there is a lot of strategy in choosing the right colors. The science of Color Psychology allows you to plan according to how you want your customers to feel. 

Home Service Branding vs Marketing