As a plumber, putting a focus on plumbing marketing is wildly important. It’s your new customer acquisition route outside of referrals from existing customers. There are many types of marketing for plumbers, but we at CI Web Group take a holistic approach to growing home contractors in the digital space. It’s not about burning through lots of cash, it’s about doing the right things, in the right order, at the right time.
How Much Should You Spend on Marketing?
Believe it or not, plumbing marketing does not take thousands of dollars monthly when you’re first starting out. You want to grow slowly in a way where your acquisition rates make sense for your desired growth path. For instance, if you would like to double your current revenue, it may be possible to do so without doubling your budget. It takes some strategic thinking in which products/services you want to market and in which city you’d like to do so.
We recommend checking out our SEO plans and working with a strategist to see what your ROI is projected to be based on getting rankings in different areas. The great thing about this process is:
#1 We do all diagnostics free of charge, no credit card information required. Just pick a good meeting time and we’ll meet up and go through all of your website rankings, analytics, Adwords, LSA, social media — anything that you want us to look at and give an objective opinion/suggestions on.
#2 We do not do contracts. If you choose to work with us, there is no contract. Love us or Leave us.
#3 We cater to your management style. You can be as hands on or hands off as you like. You get access into your customer portal, have realtime reports on all SEO/SEM progress, can communicate directly with our team using our project management system, and get a real understanding of your starting point versus the short term and long term goals. Our customers even get to choose whether they want to be reached by phone, text, or email! We think that’s pretty cool.
Get a FREE Website with Any SEO Plan
CI Web Group has been in the website and marketing business for over 15 years – we know how to get a site to rank and have it look awesome once it there. If you’re looking to expedite your plumbing marketing plans, we put our money where our mouth is. CI Web Group will give you a FREE website when you choose an SEO plan. The plan is called the 12 Step Fast Track and it is shooting home contractors to the top of Google faster than ever.
Why Do Plumbers Need SEO?
Plumbers generally get the majority of their new business through online acquisition routes like SEO, SEM, SMM, and others. Search Engine Optimization (SEO) should always be the top priority because it will be the lowest cost per acquisition for the business other than existing customer referrals (typically). On average, our contractors saw on their second year of SEO an average CPC of $8-10 per lead. That’s amazing!!!
On the other hand, if you are using lead generation platforms like Angie’s List, Home Advisor, and Yelp, you’re CPC was likely closer to $60-$150 per lead. OUCH! Plumbing marketing should follow our 12 Step Roadmap for Success and you’ll win every time.
Why Should I Get a Free Website with CI Web Group?
Beside the obvious, our free websites are template sites for the lowest SEO plans we offer – We call them RAD Sites. That means Rapid A$$ Deployment sites, meaning it takes 1/2 the time of a custom website and they are built using some of our top-converting sites as reference points, taking a lot of the guess-work and extra design time out of the equation.
For our custom sites that are available in the 12 Step Fast Track plans, those will allow you to customize every single detail of the site so it is really, truly yours. As with any project, the more collateral that you bring to the table (team photos, job photos, logos, financing offers, specials, etc), the better the project will turn out.
Why Should CI Web Group Do Your Plumbing Marketing?
At the end of the day, what it all boils down to is that we care. Our team is full of real individuals, entrepreneurs that truly are invested in our company’s success. This means treating every customer like they are the most important customer. YOU matter when you work with our team. We offer 24/7/365 support, free website changes on any plan, and tons of free graphics, strategy sessions, and resources that can help you grow your business. If you’re ready to grow with a company that is as caring about your business as you are, we are here and ready to help.