There are many business types that rely on Local SEO to get found online for the services that they offer. These are SEO plans that focus on a certain keyword in a city [XYZ in City, ST]. Let’s take a minute to talk about the types of businesses that utilize local search engine optimization to increase their customer acquisition.
There’s also medical organizations, law offices, document scanning firms, and so many more local businesses that rely on SEO to bring in new customers on a regular basis.
SEO Content Writing
We get a lot of questions about SEO content writing and what exactly it is. The biggest factor is that content writing is the frequency and placement of the keywords being focused on by the page. For instance, if you are an HVAC business, you’ll want to have a page for each of the services that you want to be found for online. A great example is Installation versus Replacement. You’d think, “Oh, those are the same service, so I only need to show one on my website.” That’s not the case at all. They are completely different terms with entirely separate search results. Click the buttons below to compare the terms “AC Installation in Houston, TX” and “AC Replacement in Houston, TX“
It wild how different those results pages are huh? So that’s why, if you want to get leads for both terms, you’ll need an SEO plan that includes both keywords in it. How we determine those keywords that we target is done through a conversation with the business owner, then pairing our discussion with what Google is predicting search volumes to be each phrase.
Predicting Search Volumes for Local SEO
There are a lot of tools that can be used to predict search volumes like SpyFu, Moz, and SEMRush, but we like to use Google Ads keyword planner. The reason is simple.. Google knows how it’s users search better than any 3rd party. It only makes sense to use the tool they provide to find what is expected for each month, season, and year.
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About CI Web Group
We’ve been in business since 2005 and have been working in the HVAC, Plumbing, and Electric marketing industry since 2011. We became the preferred digital marketing company for Goodman in 2016. Since then, we’ve really niched ourselves in local based businesses.
One thing that all of customers know is that we are big data nerds. We will turn down jobs that we don’t see as being successful and if the data is not there, we will not move forward. People both love and hate us for it, but it’s who we are! Everything that we do is ultra-transparent – our customers even have access into our project management system and can see everything good, bad, and ugly. The thing is, when you do quality work and make results happen, you make customers for life. Our churn rate is, on average, less than 2%.