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Social Media Marketing

Sound Social Media Strategies: What does it really boil down to.
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The ultimate outcome of most social media marketing strategies is none other than “customer engagement”. More aggressive strategies do spare room for actual conversions (i.e. sales), but the overarching game here, at the bottom of the pyramid, is purely increasing our brand equity and building trust. Sure, the kind of business we’re in, definitely decides where we need to turn, in other words where...

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What is the difference between SEO, SEM, SMM, and SMO?
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What is the difference between SEO, SEM, SMM, and SMO? A quick tour of the internet will reveal that these four acronyms are being used everywhere and they really seem important, and they are. Not too long ago, I had never heard of SEO, let alone the other three, and then I found out that unless I had my new website SEO-d, I would...

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Best Social Media Management Tools
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Attempting to juggle each and every one of your social media accounts can be tricky, scary and time-consuming. For example, while you’re busy updating your Facebook status, you might have forgotten to favorite a tweet. Speaking of tweets, when is the best time to send one out to followers? Ugh. It can seriously give you a migraine. Social media is one of the most...

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