AI Chatbot Market Share in the United States (Dec 2025–Jan 2026): What It Means for Home Service Businesses

Why this market share report matters

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Homeowners aren’t just “Googling” problems anymore. They’re asking AI assistants questions like “best emergency plumber near me,” “AC making a grinding noise,” or “who fixes roof leaks tonight.” The assistant that fields most of those requests influences who gets the next call. Knowing where those conversations happen tells you where to invest your time and budget.

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What the latest U.S. numbers say (Statcounter)

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• December 2025 snapshot: ChatGPT 75.91%, Microsoft Copilot 9.35%, Perplexity 7.38%, Google Gemini 5.96%, Claude 1.38%, DeepSeek 0.03%.
• Dec 2025–Jan 2026 combined view: ChatGPT 75.28%, Microsoft Copilot 8.78%, Google Gemini 7.43%, Perplexity 7.04%, Claude 1.45%, DeepSeek 0.03%.

In plain English: about three out of four AI chatbot interactions in the United States happen in ChatGPT. The remaining quarter is mostly split among Copilot, Perplexity, and Gemini. That concentration is unusual in a young category—and it simplifies your priorities.

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A quick note on methodology

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Statcounter measures usage share of web‑based assistants. It’s not a quality or revenue ranking; it shows where people actually spend time. Shares can shift as defaults change (Windows/Copilot, Android/Gemini) and as features roll out. Treat these numbers as directional guidance for where to focus first.

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What this means for home service owners

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AI assistants now act like a hybrid of teacher, directory, and concierge. They answer questions and frequently cite sources or describe local providers. If your company is easy for assistants to verify—consistent profiles, structured content, recency, and reviews—you’re more likely to be recommended or linked. If not, the “safe” recommendation goes to competitors.

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Platform-by-platform strategy

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ChatGPT (about 75% share): win the channel that wins the market

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Most AI‑driven local discovery is happening inside ChatGPT. It favors reliable, clearly structured, frequently updated content and cross‑checks facts against trusted profiles and directories.

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• Publish what LLMs can cite
  
  • Service pages by offering and by city, with precise service areas and NAP on every page.
  • Straightforward FAQs covering response times, emergency availability, price ranges, warranties, financing, permits, brands serviced.
  • Safety‑first troubleshooting checklists and seasonal maintenance guides with clear disclaimers.
• Strengthen trust signals
  
  • Google Business Profile and Bing Places fully complete and perfectly consistent.
  • Recent reviews with thoughtful owner responses.
  • Citations on Yelp, Angi, Nextdoor, BBB, Apple Maps, and manufacturer dealer locators.
• Convert the attention
  
  • Add a website chatbot that triages the issue, captures contact info, and hands off to a human quickly. Consider a branded GPT trained on your content with strict safety guardrails.

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Microsoft Copilot (about 9%): the Windows default

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Copilot is embedded in Windows, Edge, Outlook, and Teams—visible all day to office managers and property managers.

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• Actions to take
  
  • Set up Bing Webmaster Tools, submit XML sitemaps, enable IndexNow for rapid indexing.
  • Complete and sync Bing Places with your Google Business Profile.
  • Test Microsoft Ads with call and lead‑form extensions; target commercial and multi‑property service queries.

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Perplexity (about 7%): recency and citations drive visibility

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Perplexity surfaces crisp answers with sources front‑and‑center. Fresh, source‑worthy content performs well.

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• Actions to take
  
  • Publish seasonal guides, cost explainers, and case studies with photos; display last updated dates.
  • Add FAQPage and HowTo schema; mark up LocalBusiness and Service data on core pages.
  • Consider a small Perplexity Ads pilot aimed at high‑intent research users.

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Google Gemini (about 6–7%): tied to Search and Android

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Discovery through Gemini intersects with Google Search and Maps, so your Google ecosystem signals still carry weight.

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• Actions to take
  
  • Max out Google Business Profile: categories, services, products, service areas, emergency/holiday hours, photos, weekly posts.
  • On‑site, meet helpful content standards: expert guidance, price ranges, safety advice, proof of work, and E‑E‑A‑T signals.

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Claude and the long tail (around 1–1.5%)

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Smaller share today, but used by researchers and professionals. Accuracy, clarity, and transparency help you earn citations anywhere users ask.

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Make your website LLM‑ready

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Assistants prefer content they can parse and trust. Structure pages so both humans and machines get answers fast.

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• Use short paragraphs, descriptive subheads, and bullet lists where they help scanning.
• Include specifics: licenses, insurance, response time windows, price ranges, brands and models serviced.
• List cities and ZIP codes you actually serve; include an embedded map.
• Add schema across primary pages: LocalBusiness, Service, FAQPage, HowTo, Product (for equipment pages), Review.
• Show last updated dates on guides and seasonal content.

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A 90‑day plan you can execute

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Month 1: fix the foundation

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• Crawl and index cleanup; HTTPS; Core Web Vitals; clean sitemaps for Google and Bing; IndexNow enabled.
• NAP audit and corrections across GBP, Bing Places, Yelp, Angi, Nextdoor, BBB, Apple Maps, manufacturer directories.
• Turn on a review engine; request a review after every job and respond within 48 hours.

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Month 2: publish what assistants want to cite

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• Build or refresh city/service pages and a robust FAQ hub (emergencies, costs, warranties, financing, brands).
• Create seasonal checklists and safety‑first troubleshooting posts.
• Add schema to each page; display last updated dates; compress images and add descriptive alt text.

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Month 3: align with the dominant assistants

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• ChatGPT: deploy or improve your on‑site chatbot; consider a branded GPT trained on your content with guardrails and human handoff.
• Copilot: verify Bing Places parity and run a small Microsoft Ads test focused on calls and lead forms.
• Perplexity: refresh cornerstone guides and track brand citations; test a limited ad pilot.

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Measurement that ties AI to revenue

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• Add “How did you find us?” to forms and interactive voice response with options for Google Search/Maps, ChatGPT, Copilot/Bing, Perplexity, Referral, Other.
• Use UTM tags and assistant‑specific landing pages; measure success by booked jobs and revenue, not just clicks.
• Review monthly where assistants are citing or linking to you; update content and profiles accordingly.

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On‑site chatbot guardrails

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• For emergencies (gas, electrical hazards, active leaks), escalate immediately and display a phone number prominently.
• Provide only safety‑first steps; avoid deep diagnostics. Disclose automation and obtain consent before texting or emailing.
• Log conversations to your CRM for follow‑up and quality control.

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What success looks like next quarter

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• More citations and links to your site inside ChatGPT, Copilot, and Perplexity answers.
• Lift in calls and form fills attributed to AI assistants.
• Faster time‑to‑booked‑job from chatbot handoffs.
• Higher review velocity and improved rating stability.
• Increased impressions and conversions on Google Business Profile and Bing Places.

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The bottom line for 2026

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ChatGPT’s roughly 75% share means the average American using an AI assistant is most likely doing it there. Copilot, Perplexity, and Gemini split most of the remainder—but each reaches valuable audiences. To win more of these moments, make your expertise easy for assistants to verify, keep Google and Bing ecosystems pristine, publish fresh, structured local content, and use a conversion‑focused chatbot to capture after‑hours demand.

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How CI Web Group helps

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We build AI‑ready websites and content for home service companies, implement the schema assistants, manage Google Business Profile and Bing Places, deploy on‑site chat that converts, and tie every channel to booked jobs in your CRM. Want an edge where the market is actually spending time? Book a strategy session and we’ll map your 90‑day AI visibility plan.

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FAQ

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Q: What is the current AI chatbot market share in the U.S.?  

A: Statcounter shows ChatGPT at about 75–76%, Microsoft Copilot around 9%, Perplexity around 7%, Google Gemini around 6–7%, and Claude near 1–1.5% (Dec 2025–Jan 2026).

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Q: How should home service businesses adapt?  

A: Prioritize ChatGPT visibility, keep Google and Bing profiles complete and consistent, publish structured FAQs and how‑tos, and use a website chatbot to capture leads 24/7.

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Q: How do I get cited by AI assistants?  

A: Maintain consistent NAP, robust profiles, fresh content with schema, real reviews, and clearly defined service areas and specialties.

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Q: Should I advertise on Perplexity or Microsoft?  

A: Test small budgets, track to booked‑job CPA, and scale winners. Many service companies see early wins with Microsoft Ads due to desktop and Windows defaults.

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Source

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Statcounter Global Stats – AI Chatbot Market Share, United States of America (December 2025; Dec 2025–Jan 2026 combined)

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