Powering the Future of Marketing:
CI Web Group + Winsupply

Since 2008, CI Web Group has been the trusted digital growth partner for some of the worlds largest manufactures as well as private equity firms, distributors, and multi-location home service companies across North America.

With over 1,000 dealers supported and 600+ agentic AI agents deployed in our strategy stack, we’ve built the most advanced digital marketing platform in the home services industry.
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Why Dealers ChoosE CI WEB GROUP

Not all marketing agencies are created equal. CI Web Group is engineered for scale, speed, and AI search performance. We Specialize In:
AI-Enabled Website Development
SEO for AI Search Engines (ChatGPT, Gemini, Perplexity)
Paid Media Campaigns & Conversion Optimization
AI-Driven CRO and Analytics Infrastructure
Full Multi-Location Rollouts
Accrual-Funded Marketing Strategies
Private Equity Digital Scaling Programs
Hyperlocal and Multilingual Content

What Makes Us the Most Advanced Digital Agency in the Trades?

No two trades are alike, and neither are their challenges. That's why Smart Service offers flexible workfow solutions that adapt to the specifc needs of your business. Empower your business with tools that are as unique as the work you do.
AI-Enabled Websites
We don’t build websites. We build growth engines.
  • Lightning-fast, Core Web Vitals optimized
  • Fully integrated with CRMs, FSMs, and LSA tracking
  • Built-in AI SEO structure: LLM.txt, AI.txt, JSON-LD schema
  • NLP-optimized content for zero-click and voice search
Powered by multilingual support:
  • Spanish:"Reparación de aire acondicionado cerca de mí"
  • Vietnamese:"Sửa máy lạnh gần tôi"
  • French:"Réparation de climatiseur près de chez moi"
AI-Powered SEO, Content & Agentic
Strategy
We’ve developed an AI agent platform with 600+ custom agents trained for. Every content strategy is generated, enhanced, and measured by an AI-powered knowledge graph and semantic search model built for industry dominance.
  • Competitive SEO research
  • Keyword clustering & TOFU-MOFU-BOFU mapping
  • Local pack domination
  • GMB optimization
  • Homes Service-specific content cluster generation
  • Real-time ranking opportunity alerts
  • Competitor gap analysis
CRO + AI Analytics (Conversion Rate Optimization)
CI Web Group deploys AI-enabled CRO strategies including:
  • A/B testing headlines, CTAs, and layouts
  • Scrollmaps, heatmaps, and form tracking
  • AI-predictive funnel optimization (WhatConverts + Segment + GA4)
  • CRO recommendations updated weekly with machine learning feedback loops
We don’t guess. We test, learn, and scale what converts.
Full AI Infrastructure, Data Pipelines & Predictive Reporting
We’re actively building connected AI data pipelines powered by:
  • Min.io: High-speed, scalable object storage
  • Clickhouse: Real-time, column-oriented analytics engine
  • Agent Orchestration Layer: Custom-built pipeline for triggering AI workflows across reporting, content, competitive scanning, and lead scoring
What this means for your business:
  • Real-time marketing decisions
  • AI-annotated campaign reports
  • Dealer performance benchmarking
  • Predictive churn modeling
  • Auto-generated content gap detection
Private Equity & Multi-Location Expertise
We’ve deployed digital growth plans for PE-backed dealer networks—launching:
  • Unified web platforms across 5–30 locations
  • Consistent brand frameworks with localized conversion strategies
  • Shared analytics, call tracking, and campaign management
  • Centralized AI reporting and regional SEO optimization
Whether you’re rolling up 3 shops or 30, we support seamless post-acquisition transformation.
Accruals & Co-Op Usage
We help you turn co-op funds into revenue-generating assets. Our team manages the entire accrual process from submission to approval. You can use your marketing accruals for:
  • Website development
  • AI SEO and content creation
  • Local search optimization
  • Paid advertising campaigns
  • Strategy workshops and consulting
  • Video content and promotional creative
We'll even handle all documentation and branding compliance on your behalf.
Calculate Your accruals

Multilingual Marketing & Localization

We deliver hyper-local content experiences across language and culture:
English, Spanish, Vietnamese, French, and more
ZIP-code-based landing pages for every service area
Multilingual SEO meta & schema tags
Google Business Profile in multiple languages
Social & ad content tailored by demographic

We help you reach every homeowner in your market—on their terms, in their language.

Technology Integration

Our tech stack integrates seamlessly with:
ServiceTitan
Housecall pro
chiirp
Webflow
wordpress
SearchLight
Sera
We future-proof your systems with:
Realtime analytics
LLM-indexable content
AI-ready file structures
Data portability across platforms

Results Backed by Data

Here’s what success looks like with CI Web Group:
METRIC
Website Conversion Rate
Organic Search Traffic
Lead Attribution Accuracy
Paid Ad Cost per Lead
Time to First Conversion
Google Maps Ranking
Average Client Impact
↑ 212% within 90 days
↑ 328% YOY
↑ 94% with AI analytics
↓ 41%
↓ from 18 to 6 days
Top 3 in all service ZIPs

tried & true, since 2008

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Supporting 1,000+ Home Service Contractors
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Partnerships with distributors nationwide
_3
Hosting 100+ dealer workshops, webinars & Daikin summits
_4
Building award-winning web experiences that perform

We’re not just a vendor. We are a strategic partner, backed by experience & engineered for scale.

want to run a free website assessment?
Get your free SEO & AI Visibility Assessment. We’ll analyze how your website performs across Google and AI search engines — uncovering SEO gaps, speed issues, and LLM visibility opportunities that impact traffic and conversions.

Winsupply Contractors: AI-Powered Growth Through Strategic Partnership

Transforming Distributor Partnerships into Digital Market Dominance

In today’s competitive home services and construction landscape, the difference between surviving and thriving often comes down to one key factor: partnership. For contractors and business owners connected to Winsupply, that partnership represents more than access to materials—it’s a foundation for independence, scalability, and long-term profitability.

Winsupply stands as one of America’s most respected distributors across HVAC, plumbing, electrical, and industrial supplies. Their unique business model empowers local owners to operate independently while benefiting from the purchasing power, logistics, and resources of a national organization. This combination—entrepreneurial freedom with corporate strength—has helped thousands of Winsupply dealers carve out strong, sustainable businesses.

But in an increasingly AI-driven marketplace, distributor advantages alone are no longer enough. Customers have shifted online, competitors are more aggressive than ever, and the path from search to sale happens faster than most businesses can keep up with manually. The most successful Winsupply contractors are those who understand how to combine the strength of their distributor partnership with modern marketing technology—specifically, artificial intelligence—to multiply visibility, streamline operations, and capture market share faster than competitors.

At CI Web Group, we help Winsupply dealers bridge that gap—transforming distributor relationships into digital ecosystems that generate measurable business growth. Through AI-powered marketing systems, intelligent SEO strategies, and automated customer engagement tools, we empower Winsupply dealers to take full advantage of their partnership and dominate their markets online.

The Winsupply Advantage: Empowering Local Independence

National Resources, Local Control

Winsupply’s decentralized ownership model is one of the most powerful in the industry. Each local company is independently owned, yet benefits from the financial strength, product access, and shared infrastructure of the Winsupply organization. This structure allows local owners to make fast, strategic decisions for their markets—without waiting for corporate approval—while still leveraging the scale of a national leader.

AI-powered marketing perfectly complements this model. It gives local owners real-time visibility into their performance, customer engagement, and ROI—allowing them to make quick, informed decisions that drive measurable growth. By combining Winsupply’s proven business model with intelligent automation, dealers can scale faster, market smarter, and operate leaner.

Unmatched Product Availability and Supply Chain Strength

Winsupply’s extensive product catalog and logistics network ensure that contractors have access to virtually everything they need to complete jobs efficiently and profitably. This reliability is a core part of the Winsupply brand promise—and with intelligent marketing integration, it becomes a powerful sales advantage.

AI-driven analytics can predict seasonal demand, identify high-performing product categories, and even automate customer communication around supply updates or service offerings. Dealers who leverage this data can position themselves as both reliable and proactive partners—earning customer trust and commanding higher-value contracts.

Distributor Support Meets Intelligent Execution

While Winsupply provides the tools, inventory, and support, it’s AI-powered marketing that ensures those assets translate into growth. Through automated lead generation, intelligent retargeting, and real-time reporting dashboards, Winsupply contractors can make smarter decisions about when to promote, what to promote, and how to maximize every marketing dollar.

When local expertise meets intelligent execution, success compounds.

Modern Market Challenges: Solved Through AI Intelligence

Rising Competition and Market Saturation

Independent contractors face growing pressure from national service chains, private equity-backed competitors, and aggressive low-cost providers. The Winsupply network’s decentralized ownership gives each dealer a competitive edge through community connection and responsiveness—but without digital presence, even the best contractors risk being invisible.

AI-enhanced marketing levels the playing field. By using predictive analytics, automated keyword optimization, and geo-targeted campaigns, local Winsupply dealers can outperform larger competitors at the local level. Every search query, review, and conversion is tracked, analyzed, and optimized—turning data into dominance.

Evolving Customer Behavior and Digital Expectations

Today’s customers research online before they ever pick up the phone. They expect fast responses, clear pricing, professional branding, and social proof—all before booking a service call. Contractors who rely solely on word-of-mouth or traditional ads are invisible in this new buying cycle.

AI-powered marketing ensures Winsupply contractors meet these expectations at every step. Intelligent websites adapt in real time to user behavior. Automated chat systems respond instantly, even after hours. Personalized content and remarketing nurture leads through long buying cycles until they’re ready to convert. This isn’t marketing fluff—it’s systematic growth engineered through automation and data.

Supply Chain and Project Coordination

Even with Winsupply’s world-class logistics, contractors can still lose profitability through inefficient project scheduling and communication. AI tools now integrate with supplier systems to forecast inventory, automate reminders, and coordinate timelines—ensuring projects stay on track and under budget.

Contractors leveraging these systems reduce downtime, improve client satisfaction, and create predictability in their revenue cycles—transforming logistics into a marketing advantage.

AI-Powered Marketing: The Winsupply Dealer’s Competitive Multiplier

AI Website Optimization and Conversion Systems

A contractor’s website isn’t just a brochure—it’s a digital salesperson that works 24/7.
AI-enhanced websites analyze visitor behavior in real time, adjusting messaging, design, and calls to action dynamically to increase conversions. For example, if a visitor reads a page about HVAC repair, AI tools can immediately display a scheduling prompt or offer a financing option related to that service.

These intelligent adjustments turn casual browsers into booked customers—and ensure that Winsupply dealers project the professionalism and credibility expected from their distributor relationship.

Advanced SEO and Local Visibility

Local search visibility is the lifeblood of home service marketing. Customers searching “AC repair near me” or “plumber in [city]” must find Winsupply dealers first.

AI-powered SEO combines data from search trends, competitor performance, and voice search algorithms to optimize pages for both human readers and AI-driven platforms like Google’s Search Generative Experience (SGE). This results in higher rankings, stronger click-through rates, and increased organic traffic.

Each page on a Winsupply dealer’s site becomes a conversion engine—intelligently structured to rank, engage, and convert.

AI Content Marketing and Authority Building

Modern marketing isn’t about flooding the web with content—it’s about producing the right content for the right audience at the right time.

AI content systems generate and optimize blogs, videos, and social posts that align with Winsupply’s core verticals—HVAC, plumbing, and electrical—while matching local search intent. These materials build authority and trust, positioning dealers as community experts and preferred service providers.

AI tools continuously measure engagement, identify high-performing topics, and adjust future campaigns accordingly. The result? Marketing that learns, improves, and compounds in value over time.

Operational Excellence Through Intelligent Integration

Project Management and Efficiency Automation

Winsupply contractors juggle multiple projects, crews, and schedules daily. Manual tracking can lead to inefficiencies, delays, and missed opportunities.

AI-driven workflow automation synchronizes schedules, predicts labor bottlenecks, and even coordinates with Winsupply inventory systems for just-in-time delivery. This minimizes wasted time, reduces costs, and ensures that teams deliver consistent, high-quality work—backed by reliable supply and intelligent planning.

Financial Optimization and Profitability Insights

AI-powered dashboards help Winsupply dealers understand true project profitability—factoring in materials, labor, lead costs, and marketing ROI. Predictive models forecast slow seasons, allowing owners to proactively run promotions or reallocate ad spend.

Dealers can also use automated pricing intelligence to stay competitive without eroding margins—ensuring each job contributes to sustainable growth.

Customer Relationship Management and Retention

The path to long-term profitability lies in retention and referrals.
AI-enhanced CRM systems track every customer interaction, predict future service needs, and trigger personalized follow-ups.

For example, if an HVAC installation was completed in March, AI can automatically schedule a filter reminder or maintenance promotion six months later. Small touches like these build loyalty, reduce churn, and turn one-time jobs into recurring revenue streams.

Strategic Implementation: Building AI-Driven Winsupply Success

Phase 1: Assessment and Strategy Alignment

Before technology is introduced, CI Web Group performs a comprehensive analysis of each Winsupply dealer’s current marketing performance, lead flow, and business objectives. This includes assessing local search visibility, competition levels, conversion rates, and operational bottlenecks.

This phase ensures every strategy is built around real data—not assumptions—and aligns with both dealer goals and Winsupply’s broader brand standards.

Phase 2: AI Integration and Team Enablement

Once the roadmap is established, we integrate AI systems into existing marketing and operational frameworks. This includes intelligent SEO automation, CRM integration, and data synchronization across marketing channels.

Team members receive training and onboarding support to understand and utilize new systems effectively, ensuring seamless adoption and maximum performance.

Phase 3: Continuous Optimization and Scaling

AI marketing isn’t a one-time setup—it’s a living system that gets smarter every month. Through real-time analytics and ongoing optimization, performance continues to improve as algorithms learn from data.

As results compound, additional capabilities—like AI-driven lead scoring, SGE optimization, or multi-location visibility—can be layered in to further scale growth.

Measuring Success: Data-Driven Results that Matter

Winsupply dealers using AI-powered marketing don’t rely on guesswork—they track performance down to the dollar.
Key performance indicators include:

  • Lead Volume & Quality: How many high-intent prospects were generated, and what percentage converted?
  • Customer Lifetime Value: Which marketing channels drive the longest and most profitable relationships?
  • Operational Efficiency: How has automation reduced wasted time or missed opportunities?
  • Marketing ROI: How do digital efforts compare against traditional methods in cost per lead and overall ROI?

These metrics allow Winsupply dealers to make confident decisions, optimize campaigns, and invest in strategies that drive measurable growth.

The Future of Winsupply Contractor Success

Evolving with Technology and Market Demand

As the home service and construction industries evolve, AI, automation, and data will define the leaders. Customers are demanding more convenience, faster response times, and higher service standards. Contractors who adapt early will set the benchmark for excellence.

Winsupply’s decentralized model—empowering local ownership—gives its dealers a unique edge in this transition. When combined with CI Web Group’s AI-powered marketing systems, that edge becomes nearly unbeatable.

Sustainable Competitive Advantages

Winsupply dealers who integrate AI marketing now are not just competing—they’re compounding. Every interaction, campaign, and optimization improves over time, widening the gap between them and slower adopters.

With Winsupply’s backing and CI Web Group’s proven AI systems, dealers can build sustainable, scalable, and future-proof businesses that grow stronger each year—regardless of market conditions.

Conclusion: Building the Future of Dealer Success

Winsupply contractors already have the foundation: trusted distributor relationships, product availability, technical expertise, and national-scale support.
What they need now is the technology to amplify it.

At CI Web Group, we specialize in transforming those advantages into measurable results. Through AI-driven websites, SEO systems, intelligent advertising, and performance reporting, we help Winsupply dealers attract more qualified leads, convert them faster, and build profitable long-term customer relationships.

Your Winsupply partnership gives you the power to grow.
Our AI-powered marketing gives you the precision to scale.

Now is the time to combine them.

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Ready to Build the Most Advanced Marketing Engine?

Whether you're a small contractor, a private equity-backed group, or an ambitious dealer—we’ll help you grow  smarter, faster, and stronger with AI.
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The best in the home service industry don’t just know who we are — they work alongside us. From trainers and consultants to software providers and industry leaders, our strategic partners have seen first-hand how CI Web Group helps contractors scale, grow, and thrive. Hear from the experts who trust us to deliver for the businesses they serve.