Powering the Future of Marketing:
CI Web Group + PLP

Since 2008, CI Web Group has been the trusted digital growth partner for some of the worlds largest manufactures as well as private equity firms, distributors, and multi-location home service companies across North America.

With over 1,000 dealers supported and 600+ agentic AI agents deployed in our strategy stack, we’ve built the most advanced digital marketing platform in the home services industry.
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Why Dealers ChoosE CI WEB GROUP

Not all marketing agencies are created equal. CI Web Group is engineered for scale, speed, and AI search performance. We Specialize In:
AI-Enabled Website Development
SEO for AI Search Engines (ChatGPT, Gemini, Perplexity)
Paid Media Campaigns & Conversion Optimization
AI-Driven CRO and Analytics Infrastructure
Full Multi-Location Rollouts
Accrual-Funded Marketing Strategies
Private Equity Digital Scaling Programs
Hyperlocal and Multilingual Content

What Makes Us the Most Advanced Digital Agency in the Trades?

No two trades are alike, and neither are their challenges. That's why Smart Service offers flexible workfow solutions that adapt to the specifc needs of your business. Empower your business with tools that are as unique as the work you do.
AI-Enabled Websites
We don’t build websites. We build growth engines.
  • Lightning-fast, Core Web Vitals optimized
  • Fully integrated with CRMs, FSMs, and LSA tracking
  • Built-in AI SEO structure: LLM.txt, AI.txt, JSON-LD schema
  • NLP-optimized content for zero-click and voice search
Powered by multilingual support:
  • Spanish:"Reparación de aire acondicionado cerca de mí"
  • Vietnamese:"Sửa máy lạnh gần tôi"
  • French:"Réparation de climatiseur près de chez moi"
AI-Powered SEO, Content & Agentic
Strategy
We’ve developed an AI agent platform with 600+ custom agents trained for. Every content strategy is generated, enhanced, and measured by an AI-powered knowledge graph and semantic search model built for industry dominance.
  • Competitive SEO research
  • Keyword clustering & TOFU-MOFU-BOFU mapping
  • Local pack domination
  • GMB optimization
  • Homes Service-specific content cluster generation
  • Real-time ranking opportunity alerts
  • Competitor gap analysis
CRO + AI Analytics (Conversion Rate Optimization)
CI Web Group deploys AI-enabled CRO strategies including:
  • A/B testing headlines, CTAs, and layouts
  • Scrollmaps, heatmaps, and form tracking
  • AI-predictive funnel optimization (WhatConverts + Segment + GA4)
  • CRO recommendations updated weekly with machine learning feedback loops
We don’t guess. We test, learn, and scale what converts.
Full AI Infrastructure, Data Pipelines & Predictive Reporting
We’re actively building connected AI data pipelines powered by:
  • Min.io: High-speed, scalable object storage
  • Clickhouse: Real-time, column-oriented analytics engine
  • Agent Orchestration Layer: Custom-built pipeline for triggering AI workflows across reporting, content, competitive scanning, and lead scoring
What this means for your business:
  • Real-time marketing decisions
  • AI-annotated campaign reports
  • Dealer performance benchmarking
  • Predictive churn modeling
  • Auto-generated content gap detection
Private Equity & Multi-Location Expertise
We’ve deployed digital growth plans for PE-backed dealer networks—launching:
  • Unified web platforms across 5–30 locations
  • Consistent brand frameworks with localized conversion strategies
  • Shared analytics, call tracking, and campaign management
  • Centralized AI reporting and regional SEO optimization
Whether you’re rolling up 3 shops or 30, we support seamless post-acquisition transformation.
Accruals & Co-Op Usage
We help you turn co-op funds into revenue-generating assets. Our team manages the entire accrual process from submission to approval. You can use your marketing accruals for:
  • Website development
  • AI SEO and content creation
  • Local search optimization
  • Paid advertising campaigns
  • Strategy workshops and consulting
  • Video content and promotional creative
We'll even handle all documentation and branding compliance on your behalf.
Calculate Your accruals

Multilingual Marketing & Localization

We deliver hyper-local content experiences across language and culture:
English, Spanish, Vietnamese, French, and more
ZIP-code-based landing pages for every service area
Multilingual SEO meta & schema tags
Google Business Profile in multiple languages
Social & ad content tailored by demographic

We help you reach every homeowner in your market—on their terms, in their language.

Technology Integration

Our tech stack integrates seamlessly with:
ServiceTitan
Housecall pro
chiirp
Webflow
wordpress
SearchLight
Sera
We future-proof your systems with:
Realtime analytics
LLM-indexable content
AI-ready file structures
Data portability across platforms

Results Backed by Data

Here’s what success looks like with CI Web Group:
METRIC
Website Conversion Rate
Organic Search Traffic
Lead Attribution Accuracy
Paid Ad Cost per Lead
Time to First Conversion
Google Maps Ranking
Average Client Impact
↑ 212% within 90 days
↑ 328% YOY
↑ 94% with AI analytics
↓ 41%
↓ from 18 to 6 days
Top 3 in all service ZIPs

tried & true, since 2008

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Supporting 1,000+ Home Service Contractors
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Partnerships with distributors nationwide
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Hosting 100+ dealer workshops, webinars & Daikin summits
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Building award-winning web experiences that perform

We’re not just a vendor. We are a strategic partner, backed by experience & engineered for scale.

want to run a free website assessment?
Get your free SEO & AI Visibility Assessment. We’ll analyze how your website performs across Google and AI search engines — uncovering SEO gaps, speed issues, and LLM visibility opportunities that impact traffic and conversions.

PLP Contractors: Build Smarter, Build Bold – Powered by Craftsmanship, Amplified by CI Web Group 

The South Florida Landscape: Where Craftsmanship Meets Digital Innovation 

South Florida's property landscape is not just booming; it's evolving at an unprecedented pace. Between complex permitting processes, stringent hurricane proof engineering requirements, and ever-rising client expectations, staying ahead demands more than just a general contractor. It requires a strategic construction partner, one who is not only master of their craft but also backed by sophisticated digital infrastructure. 

Enter PLP Contractors. With a reputation meticulously built on flawless execution and unwavering trust, PLP delivers bespoke custom homes, transformative luxury remodels, expansive outdoor living spaces, and complex commercial projects— consistently on time, within budget, and far exceeding expectations. Their discerning clients return, not merely for the exceptional results, but for the unparalleled experience they receive throughout the entire construction journey. 

And that exceptional experience extends seamlessly online. CI Web Group proudly supports PLP Contractors with cutting-edge marketing technology that powerfully showcases their remarkable work, attracts high-value clients, and streamlines lead generation with remarkable efficiency. This dynamic collaboration exemplifies how modern contractors thrive at the critical intersection of time-honored craftsmanship and next-generation digital strategy. 

With an impressive 80% of their business stemming from referrals and repeat clients, PLP Contractors has solidified its position as one of Miami’s most respected design build firms. From initial ideation to the final walk-through, they seamlessly integrate architectural vision, profound compliance expertise, and hands-on leadership. As they

often say, "We don’t just manage jobs. We manage expectations—and we exceed them."

The PLP Difference: Experience, Execution, and Ethics – Amplified by AI 

PLP Contractors distinguishes itself through a core set of values and operational principles that are now powerfully amplified by CI Web Group's AI-driven approach: 

Local Expertise, Digitally Mapped: From the vibrant streets of Coral Gables to the serene shores of Key Biscayne, PLP possesses an intimate knowledge of South Florida's unique terrain, intricate regulations, and inherent construction challenges. Their profound fluency in DERM, DBPR, and Miami-Dade permitting processes dramatically accelerates project timelines and proactively avoids costly errors. This isn't just a tagline; it's operational knowledge that drives project success, and CI Web Group ensures this expertise is prominently featured and easily discoverable through geo-targeted AI search optimization. 

AI Amplification: Our AI-powered local SEO strategies ensure that PLP's local expertise is recognized by search engines and AI assistants, making them the top choice for location-specific queries. We leverage AI to create hyper-local content that speaks directly to the nuances of each South Florida community. 

Hands-On Leadership, Virtually Transparent: Founder Pablo Pensado leads directly from the job site, not merely from the boardroom. His visible presence and unwavering accountability on every project cultivate a culture of ownership and instill profound client confidence. While CI Web Group meticulously crafts and optimizes PLP's digital presence, Pablo ensures the real-world delivery consistently matches the online promise. This leadership translates into smoother project management, fewer miscommunications, and significantly higher client satisfaction. Contractors seeking to elevate their business can learn a crucial lesson from this playbook: presence, both physical and digital, truly matters. 

Trust Through Transparency, AI-Verified: PLP's commitment to straightforward pricing, clear updates, and realistic timelines are not luxuries—they are fundamental necessities. Their transparent processes inspire deep trust, and

their unwavering consistency ensures clients are always fully informed. Our role at CI Web Group is to meticulously reflect this integrity online, ensuring prospective clients perceive it even before they experience it firsthand. Transparency builds confidence, and trust cultivates loyalty. In an industry often plagued by vague estimates and hidden costs, PLP’s upfront approach makes them a standout, both in person and in AI-driven search results. 

AI Amplification: We use AI to analyze client feedback and integrate transparent communication points into website content, ensuring that PLP's commitment to honesty is evident in every digital interaction. AI powered chatbots can provide instant, accurate answers to common pricing and timeline questions. 

Full-Service Collaboration, Digitally Showcased: PLP never operates in isolation. Their extensive network of highly skilled architects, engineers, and subcontractors work in perfect synchronicity. This collaborative synergy simplifies our task at CI Web Group—we don’t have to manufacture credibility; we simply spotlight the inherent excellence that is already flourishing. The collaborative spirit permeates every layer of their business—from meticulous pre-construction planning to attentive post-construction service. It’s a model that contractors everywhere can learn from, and one we highlight through detailed digital case studies and partner spotlights. 

Compliance-First Execution, AI-Documented: Flood zones, hurricane codes, ADA guidelines—these are not mere checkboxes; they are foundational requirements for safety, structural integrity, and long-term longevity. PLP ensures every build is compliant from its inception, and their detailed documentation simplifies marketing approval through dynamic digital portfolios, meticulously powered by CI Web Group. CI Web Group helps translate this critical adherence into digestible online content, vividly demonstrating to prospective clients that PLP doesn’t just build—it protects, reinforces, and future-proofs every structure. 

AI Amplification: AI can help categorize and present complex compliance information in an easily digestible format on the website, ensuring clients understand PLP's rigorous standards. We can also use AI to analyze regulatory updates and ensure content remains current.

Financial Literacy Meets Client Empowerment, AI-Integrated: A growing number of clients today demand absolute financial clarity and demonstrable long-term value. PLP meets this crucial need through crystal-clear project proposals, flexible phased budgeting options, and meticulously planned construction schedules that rigorously protect the client’s investment. CI Web Group supports this transparency by seamlessly integrating AI-powered cost calculators, project estimators, and ROI-driven content directly into the user experience. We’ve also developed downloadable guides for prospective clients —such as "Remodeling ROI in South Florida" and "Permits & Payoffs: Understanding the Timeline"—to demystify the process and build educated confidence long before the first consultation. 

AI Amplification: AI-powered tools can provide personalized cost estimates and ROI projections based on client inputs, enhancing transparency and empowering decision-making. 

Strategic Brand Amplification, AI-Driven: One of the most potent aspects of PLP’s success is its unwavering brand consistency—evident on job sites, in proposals, and across their entire online presence. Through CI Web Group's strategic deployment of AI, this consistency transforms into a powerful lead generation engine. Our team has meticulously unified PLP’s tone, visual identity, and messaging across every digital touchpoint, profoundly reinforcing their authority and approachability. The result? Superior visibility, stronger engagement, and a significantly higher quality of inbound leads. 

Services That Set the Standard: Showcasing Expertise with AI 

PLP Contractors offers a comprehensive suite of services, each meticulously highlighted and optimized by CI Web Group's AI-driven marketing strategies: 

Custom Home Construction: From land acquisition to final walk-through, PLP crafts luxury homes that reflect each client’s unique lifestyle. CI Web Group captures this with a digital presence that walks users through each stage— turning browsers into believers. 

AI Optimization: AI can generate virtual tours, interactive floor plans, and personalized design recommendations based on client preferences,

enhancing the online experience. 

Whole-Home Remodeling: Bringing older homes into the modern era requires more than cosmetic upgrades—it demands vision, engineering, and craftsmanship. PLP delivers all three. Our content strategy at CI Web Group ensures each service page ranks well, educates homeowners, and positions PLP as the go-to choice for major remodels. 

Kitchen & Bathroom Renovation: With top-tier design, material selection, and installation, PLP transforms kitchens and bathrooms into functional masterpieces. Kitchen and bathroom pages consistently outperform other service pages in search. That’s why CI Web Group enhances them with conversion-focused layouts, before-and-after galleries, and interactive design tips, often powered by AI-generated visualizers. 

Pool Construction & Outdoor Living: Resort-style outdoor living is a South Florida signature. PLP designs and builds spaces that extend a home’s comfort beyond its walls. With detailed photo galleries and immersive digital experiences curated by CI Web Group, homeowners get inspired—and take action. 

Commercial Construction: From retail spaces to professional offices, PLP understands how to build around timelines, codes, and brand standards. Developers and investors demand reliability—and we ensure PLP’s commercial portfolio radiates confidence with tailored landing pages, case studies, and lead capture forms, all optimized for B2B search. 

Permitting & Consulting: When bureaucratic red tape stalls progress, PLP steps in to clear the path. Our partnership helps ensure these services are not only delivered efficiently—but communicated effectively online, making complex processes understandable and accessible. 

Structural Retrofitting & Additions: As families grow and codes evolve, many homes require more than renovation—they demand transformation. PLP provides structural retrofitting and additions to adapt and future-proof living spaces. CI Web Group crafts content that speaks directly to safety-conscious homeowners looking to add space without compromising integrity.

Project Spotlight: Bringing Visions to Life with AI Powered Storytelling 

PLP's success stories are compelling narratives, and CI Web Group leverages AI to tell them effectively: 

Coral Gables Modern Oasis: The transformation of a 1950s Coral Gables property into a modern oasis involved structural upgrades, modernized MEP systems, and integrated luxury design. Using CI Web Group’s Cortex Pulse system, we: 

Created a case study with interactive before-and-after sliders. 

Boosted SEO with local keyword optimization. 

Drove 3,200 organic visits to the project page in three months. 

Converted 12 leads via embedded CTAs. 

Wynwood Commercial Dental Office: A commercial dental office build-out in Wynwood, executed flawlessly by PLP from fire-code compliance to brand consistent finishes. CI Web Group highlighted the project in paid ads, driving 40+ quote requests from similar businesses. 

Coconut Grove Family Estate Rebuild: A full tear-down and rebuild of a multi generational family estate in Coconut Grove. CI Web Group documented the 18- month journey with time-lapse video, interactive 3D floorplans, and gated downloadable content that helped generate over 500 new email subscribers. 

Technology Meets Transparency: The AI-Enabled Client Journey 

Construction is inherently physical, but client discovery and engagement are increasingly digital. Through CI Web Group’s AI-enabled platforms, PLP’s future clients experience a seamless, informative journey: 

Explore project galleries on any device: Optimized for visual impact and fast loading.

Navigate service pages with SEO-friendly structure: Ensuring easy discovery through search engines and AI assistants. 

Read real testimonials and FAQs: Authenticity and transparency are key, with AI-powered sentiment analysis ensuring positive feedback is highlighted. 

Engage with smart CTAs for quotes or consultations: Contextual calls-to action driven by AI to maximize conversion rates. 

Use chatbots and auto-responders for real-time info: AI-powered conversational agents provide instant answers and qualify leads 24/7. 

Access digital project planners and budgeting tools: Empowering clients with information and control, often with AI-driven predictive capabilities. 

This integrated user experience sets a new bar for how construction firms engage with prospects. We also power monthly reporting dashboards that provide PLP with actionable insights—what content converts best, which neighborhoods generate leads, and how long clients stay on a page. With Cortex Pulse, PLP can make rapid, data-driven marketing pivots while maintaining their singular focus on job-site performance. 

Clients Speak. Results Echo. AI-Driven Reputation Management 

"Our full-home renovation came in under budget and ahead of schedule. Their communication made the difference." 

"We had a pool added and an outdoor kitchen built. From design to final inspection, it was seamless." 

"What impressed me most was their honesty. If something needed changing, they told me early. No surprises." 

CI Web Group transforms these powerful client stories into searchable content, featured snippets, and review schema—building trust even before the first consultation. We also generate automated testimonial showcases throughout the site, allowing new visitors to see glowing feedback sorted by project type, service location, and value tier, all managed and optimized by AI.

Frequently Asked Questions: AI-Powered Answers 

Q1: What’s the first step to working with PLP Contractors? CI Web Group helps make that step easy. Interested homeowners can reach out directly via the website’s intelligent contact forms, request audits, or book discovery calls in one click. 

Q2: Can I view their project portfolio online? Absolutely. CI Web Group’s visual galleries highlight PLP’s recent builds across residential and commercial sectors, optimized for AI image search. 

Q3: What if I need help with permits or code violations? PLP’s consulting services are some of the most sought-after in South Florida—and we make sure they’re easy to find and understand on the site, with AI-powered FAQs. 

Q4: Is the company licensed and insured? Yes. Licensure, insurance, and compliance are non-negotiables—and displayed proudly across PLP’s digital touchpoints, often verified through AI-driven data checks. 

Q5: How is CI Web Group involved? We support PLP with strategic marketing, AI-powered lead generation, and performance-focused website development— ensuring every project gets the online presence it deserves. 

Q6: What kinds of homes do they specialize in? From coastal modern to Mediterranean revival, PLP adapts to the client’s vision and location. We enhance that story with visual cues, style tags, and curated inspiration boards on their website, often generated with AI assistance. 

Q7: Can they help with commercial build-outs? Yes. PLP has managed retail, medical, and office builds—each uniquely tailored to business goals. Our commercial pages guide visitors through these sectors with precision, optimized for B2B search. 

Q8: How do they manage project timelines? Through proactive scheduling, weekly reporting, and direct communication. Our job at CI Web Group is to reinforce this reliability with clear milestones and project roadmaps online, often supported by AI-driven project management tools. 

Q9: Are green building practices or energy-efficient upgrades offered? Absolutely. PLP integrates sustainable materials, smart energy systems, and high-efficiency insulation practices in both residential and commercial builds. CI Web Group spotlights these green upgrades using tag-based navigation and

downloadable guides that help eco-conscious clients explore options, with AI identifying relevant search queries. 

Q10: How often is the website updated with new projects or information? With CI Web Group, PLP’s site is updated monthly. New projects, awards, blog content, and press features are added regularly to keep both Google and clients engaged, often through AI-automated content updates. 

A Future Built on Collaboration: PLP and CI Web Group 

PLP Contractors builds the structures. CI Web Group builds the intelligent digital systems that bring those projects to life online. Together, we’ve forged a blueprint for modern construction marketing—one that is profoundly driven by results, reputation, and enduring relationships. 

For contractors like PLP, this synergy fuels exponential growth. For clients, it fosters unparalleled trust. For the entire industry, it sets a new, elevated standard. 

As Artificial Intelligence continues to redefine how people search, plan, and purchase, contractors who partner with CI Web Group are not just keeping pace; they are steps ahead—armed with AI-powered tools that learn, adapt, and convert with remarkable efficiency. 

Ready to Build What’s Next? 

Whether you're planning a dream home, a transformative remodel, or a significant commercial expansion, PLP Contractors—powerfully supported by CI Web Group—is here to turn your vision into a tangible, stunning reality. 

  • Explore the comprehensive portfolio. 
  • Request a detailed quote or site review. 
  • Follow PLP’s journey across social and digital platforms, where AI ensures maximum engagement.
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Ready to Build the Most Advanced Marketing Engine?

Whether you're a small contractor, a private equity-backed group, or an ambitious dealer—we’ll help you grow  smarter, faster, and stronger with AI.
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The best in the home service industry don’t just know who we are — they work alongside us. From trainers and consultants to software providers and industry leaders, our strategic partners have seen first-hand how CI Web Group helps contractors scale, grow, and thrive. Hear from the experts who trust us to deliver for the businesses they serve.