Powering the Future of Marketing:
CI Web Group + Meier Supply

Since 2008, CI Web Group has been the trusted digital growth partner for some of the worlds largest manufactures as well as private equity firms, distributors, and multi-location home service companies across North America.

With over 1,000 dealers supported and 600+ agentic AI agents deployed in our strategy stack, we’ve built the most advanced digital marketing platform in the home services industry.
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Why Dealers ChoosE CI WEB GROUP

Not all marketing agencies are created equal. CI Web Group is engineered for scale, speed, and AI search performance. We Specialize In:
AI-Enabled Website Development
SEO for AI Search Engines (ChatGPT, Gemini, Perplexity)
Paid Media Campaigns & Conversion Optimization
AI-Driven CRO and Analytics Infrastructure
Full Multi-Location Rollouts
Accrual-Funded Marketing Strategies
Private Equity Digital Scaling Programs
Hyperlocal and Multilingual Content

What Makes Us the Most Advanced Digital Agency in the Trades?

No two trades are alike, and neither are their challenges. That's why Smart Service offers flexible workfow solutions that adapt to the specifc needs of your business. Empower your business with tools that are as unique as the work you do.
AI-Enabled Websites
We don’t build websites. We build growth engines.
  • Lightning-fast, Core Web Vitals optimized
  • Fully integrated with CRMs, FSMs, and LSA tracking
  • Built-in AI SEO structure: LLM.txt, AI.txt, JSON-LD schema
  • NLP-optimized content for zero-click and voice search
Powered by multilingual support:
  • Spanish:"Reparación de aire acondicionado cerca de mí"
  • Vietnamese:"Sửa máy lạnh gần tôi"
  • French:"Réparation de climatiseur près de chez moi"
AI-Powered SEO, Content & Agentic
Strategy
We’ve developed an AI agent platform with 600+ custom agents trained for. Every content strategy is generated, enhanced, and measured by an AI-powered knowledge graph and semantic search model built for industry dominance.
  • Competitive SEO research
  • Keyword clustering & TOFU-MOFU-BOFU mapping
  • Local pack domination
  • GMB optimization
  • Homes Service-specific content cluster generation
  • Real-time ranking opportunity alerts
  • Competitor gap analysis
CRO + AI Analytics (Conversion Rate Optimization)
CI Web Group deploys AI-enabled CRO strategies including:
  • A/B testing headlines, CTAs, and layouts
  • Scrollmaps, heatmaps, and form tracking
  • AI-predictive funnel optimization (WhatConverts + Segment + GA4)
  • CRO recommendations updated weekly with machine learning feedback loops
We don’t guess. We test, learn, and scale what converts.
Full AI Infrastructure, Data Pipelines & Predictive Reporting
We’re actively building connected AI data pipelines powered by:
  • Min.io: High-speed, scalable object storage
  • Clickhouse: Real-time, column-oriented analytics engine
  • Agent Orchestration Layer: Custom-built pipeline for triggering AI workflows across reporting, content, competitive scanning, and lead scoring
What this means for your business:
  • Real-time marketing decisions
  • AI-annotated campaign reports
  • Dealer performance benchmarking
  • Predictive churn modeling
  • Auto-generated content gap detection
Private Equity & Multi-Location Expertise
We’ve deployed digital growth plans for PE-backed dealer networks—launching:
  • Unified web platforms across 5–30 locations
  • Consistent brand frameworks with localized conversion strategies
  • Shared analytics, call tracking, and campaign management
  • Centralized AI reporting and regional SEO optimization
Whether you’re rolling up 3 shops or 30, we support seamless post-acquisition transformation.
Accruals & Co-Op Usage
We help you turn co-op funds into revenue-generating assets. Our team manages the entire accrual process from submission to approval. You can use your marketing accruals for:
  • Website development
  • AI SEO and content creation
  • Local search optimization
  • Paid advertising campaigns
  • Strategy workshops and consulting
  • Video content and promotional creative
We'll even handle all documentation and branding compliance on your behalf.
Calculate Your accruals

Multilingual Marketing & Localization

We deliver hyper-local content experiences across language and culture:
English, Spanish, Vietnamese, French, and more
ZIP-code-based landing pages for every service area
Multilingual SEO meta & schema tags
Google Business Profile in multiple languages
Social & ad content tailored by demographic

We help you reach every homeowner in your market—on their terms, in their language.

Technology Integration

Our tech stack integrates seamlessly with:
ServiceTitan
Housecall pro
chiirp
Webflow
wordpress
SearchLight
Sera
We future-proof your systems with:
Realtime analytics
LLM-indexable content
AI-ready file structures
Data portability across platforms

Results Backed by Data

Here’s what success looks like with CI Web Group:
METRIC
Website Conversion Rate
Organic Search Traffic
Lead Attribution Accuracy
Paid Ad Cost per Lead
Time to First Conversion
Google Maps Ranking
Average Client Impact
↑ 212% within 90 days
↑ 328% YOY
↑ 94% with AI analytics
↓ 41%
↓ from 18 to 6 days
Top 3 in all service ZIPs

tried & true, since 2008

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Supporting 1,000+ Home Service Contractors
_2
Partnerships with distributors nationwide
_3
Hosting 100+ dealer workshops, webinars & Daikin summits
_4
Building award-winning web experiences that perform

We’re not just a vendor. We are a strategic partner, backed by experience & engineered for scale.

want to run a free website assessment?
Get your free SEO & AI Visibility Assessment. We’ll analyze how your website performs across Google and AI search engines — uncovering SEO gaps, speed issues, and LLM visibility opportunities that impact traffic and conversions.

Meier Supply Dealers: AI-Powered Marketing for HVAC Excellence

Empowering Meier Supply Contractors to Lead the Next Generation of Digital Growth

For decades, Meier Supply has been more than just a distributor—it’s been a partner in progress for HVAC contractors across the Northeast and Mid-Atlantic. As an employee-owned company built on integrity, service, and support, Meier Supply provides the resources and reliability that HVAC contractors depend on to deliver quality, comfort, and confidence to their customers.

But in an industry where customers now turn to Google before they ever pick up the phone, even the most trusted distributors and skilled contractors can lose visibility without a modern digital strategy. That’s where AI-powered marketing and SEO intelligence come in—bridging the gap between trusted supplier relationships and long-term digital dominance.

At CI Web Group, we help Meier Supply contractors amplify their distributor partnership through intelligent marketing systems that drive visibility, generate high-quality leads, and improve operational efficiency. Our mission is simple: help Meier Supply dealers scale smarter, not harder—using the same innovation and excellence that define the Meier Supply brand.

The Meier Supply Advantage: Strength Through Partnership

Built on Family Values, Driven by Innovation

Meier Supply’s success has always been rooted in relationships—between distributor and dealer, between dealer and homeowner. That personal connection has been the company’s greatest asset. Now, we help contractors translate that same trust and integrity into their digital presence, so customers experience it from the very first search result.

With AI-enhanced marketing systems, Meier Supply contractors can extend their community-first reputation online—using intelligent websites, optimized SEO, and automated communication systems to showcase expertise and respond instantly to customer inquiries.

HVAC Product Excellence Meets Digital Precision

Meier Supply’s commitment to providing cutting-edge HVAC technology—through trusted brands like Daikin, Amana, and Goodman—gives contractors access to some of the industry’s most advanced comfort systems. But selling the best equipment isn’t enough if customers can’t find you.

By pairing Meier Supply’s product leadership with AI-powered SEO, paid advertising, and content marketing, contractors can position themselves as the go-to provider for premium HVAC solutions in their markets. Every piece of content, every keyword, and every campaign reinforces the strength of the Meier Supply brand—while driving measurable business growth for local dealers.

Navigating Modern Market Challenges with AI

1. Competing in a Crowded HVAC Market

The HVAC industry is evolving fast—new competitors, aggressive advertisers, and shifting algorithms make visibility a daily battle. Meier Supply contractors need more than a website; they need a complete digital ecosystem built for speed, intelligence, and conversion.

CI Web Group’s AI-driven marketing framework analyzes real-time performance, competitor trends, and local search behavior to continually adapt your online presence. This ensures Meier Supply contractors stay visible where it matters most—Google, Maps, social media, and AI-driven search engines.

2. Seasonal Demand Fluctuations

The HVAC business lives and dies by the seasons. Without forecasting tools, contractors often overspend in slow months and miss opportunities during peak demand.

AI analytics solve that problem—predicting search trends, lead flow, and ad performance months in advance. Meier Supply contractors can use this insight to run proactive marketing campaigns that keep schedules full year-round, maximizing return on every marketing dollar.

3. Evolving Customer Expectations

Homeowners now expect instant answers, transparent pricing, and digital professionalism. AI chat systems, smart scheduling tools, and automated follow-ups allow Meier Supply contractors to deliver next-level service before the first phone call—creating trust and convenience that convert leads faster.

AI Marketing: The Ultimate Extension of Meier Supply Support

Intelligent Websites That Sell 24/7

A Meier Supply contractor’s website should be their strongest salesperson.
CI Web Group builds AI-optimized sites that analyze visitor intent and automatically adapt content, CTAs, and service recommendations in real-time. Whether the visitor is searching for furnace repair, ductless installation, or Daikin equipment, the site dynamically delivers the most relevant information—driving more bookings and calls.

Search Engine Optimization for Local HVAC Leadership

With AI-enhanced SEO, Meier Supply contractors dominate their local markets. Our systems identify keyword opportunities, optimize site architecture, and monitor ranking performance across Google and Bing’s AI search layers. We don’t just chase rankings—we engineer authority.

Contractors rank for what matters most:

  • “HVAC repair near me”
  • “Daikin Elite dealer in [city]”
  • “AC installation experts in [state]”

Each click represents a homeowner looking for expertise—your expertise.

AI-Driven Paid Advertising & Retargeting

When leads search for HVAC help, they’re often choosing between three to five options.
AI-optimized PPC and GLSA (Google Local Services Ads) campaigns make sure Meier Supply contractors are always in that shortlist—front and center when homeowners are ready to buy. Intelligent budget optimization ensures no wasted spend while AI retargeting re-engages visitors who didn’t convert the first time.

Operational Intelligence: Turning Marketing into Measurable Growth

Smart Project Management and Efficiency Tracking

Managing installations, maintenance schedules, and customer communications can consume valuable time. AI-driven workflow systems help automate these processes—scheduling follow-ups, coordinating technician dispatch, and syncing with supplier logistics.

By integrating marketing automation with Meier Supply’s operational backbone, contractors reduce friction, improve scheduling accuracy, and deliver better customer experiences.

Profitability Forecasting and Financial Optimization

AI-powered analytics dashboards track cost per lead, close rate, and ROI across every campaign. Contractors gain visibility into what’s working, what’s wasting spend, and where to scale next.

By integrating distributor data (like seasonal promotions or financing programs), we ensure that Meier Supply contractors can align marketing efforts with real-world opportunities—like rebate campaigns or product pushes—maximizing margin and sales velocity.

Customer Relationship Management (CRM) and Retention

Repeat customers are gold.
AI-enhanced CRM systems track every interaction and automatically schedule maintenance reminders, seasonal check-ups, and warranty follow-ups. These small, automated touches build long-term loyalty and recurring revenue.

Every system we implement is designed to help Meier Supply contractors spend less time chasing leads and more time closing deals.

Implementing AI Success: The Meier Supply Roadmap

Phase 1: Strategic Discovery and Market Positioning

We begin by evaluating each contractor’s current performance—website health, SEO visibility, local rankings, and lead flow. Then, we map those findings against their market’s search volume, competition, and seasonality to identify quick wins and long-term growth opportunities.

This ensures every AI integration supports measurable business objectives and aligns with Meier Supply’s regional brand standards.

Phase 2: AI Integration and Enablement

Next, we deploy smart systems across website, CRM, SEO, and advertising channels—ensuring full automation and cross-platform data sharing. Teams receive tailored training to ensure the technology works with them, not against them.

Phase 3: Continuous Optimization and Scaling

AI is not a one-time tool—it’s a learning engine. As data flows in, campaigns evolve automatically.
We track lead quality, conversion cost, and ROI in real time—fine-tuning content, keywords, and spend to continuously outperform competitors and compound returns.

Performance Measurement: Data That Drives Results

Every marketing dollar deserves accountability.
We help Meier Supply contractors measure performance using these KPIs:

  • Organic Visibility & Rankings: Track how quickly you climb to the top for HVAC and Daikin keywords.
  • Lead Volume & Quality: Measure booked jobs and high-value inquiries.
  • Conversion Rates: See how AI-optimized pages and automation increase ROI.
  • Customer Retention: Monitor repeat business generated through automated follow-ups.
  • Operational Efficiency: Quantify time saved through automation and process optimization.

The Future of Meier Supply Dealer Success

Empowering Local Dealers with Enterprise-Level Technology

AI and automation are no longer luxuries—they’re requirements.
Meier Supply’s strong regional reputation and loyalty-driven culture create the perfect foundation for contractors to grow with technology. When that foundation is combined with AI-powered marketing, the result is unstoppable.

Contractors gain the ability to compete with national brands, reach more customers, and build sustainable businesses that adapt to changing market conditions—all without sacrificing the personal touch that defines the Meier Supply network.

A Sustainable Model for Growth

By leveraging Meier Supply’s strong support ecosystem and CI Web Group’s AI systems, dealers achieve long-term sustainability. The technology improves continuously, the marketing compounds, and the relationships deepen.

This is the new model of HVAC success:
Distributor-backed. AI-powered. Customer-focused.

Conclusion: Partnering for Digital Leadership

Meier Supply has always believed in empowering contractors to succeed. At CI Web Group, we take that mission into the digital era—equipping Meier Supply dealers with intelligent marketing systems that attract better leads, convert more customers, and build businesses that last.

Your Meier Supply partnership provides the products, support, and reputation.
Our AI-powered marketing provides the visibility, automation, and growth systems.

Together, we create market leaders.

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Ready to Build the Most Advanced Marketing Engine?

Whether you're a small contractor, a private equity-backed group, or an ambitious dealer—we’ll help you grow  smarter, faster, and stronger with AI.
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Hear From
Our Partners

The best in the home service industry don’t just know who we are — they work alongside us. From trainers and consultants to software providers and industry leaders, our strategic partners have seen first-hand how CI Web Group helps contractors scale, grow, and thrive. Hear from the experts who trust us to deliver for the businesses they serve.