September 22, 2025

WordPress vs. Webflow: Why We Made the Switch for Our Clients

We’ve been building websites for home service businesses for years. Until recently, WordPress was the default platform. But over time, the cracks became hard to ignore: slower load times, plugin conflicts, broken pages, indexing issues. These weren’t one-off problems—they were becoming the norm.

So we started testing Webflow.

In a recent webinar hosted by Camille Porco (Director of Strategy) and Kim Marshall (Senior Account Executive), we broke down why we moved to Webflow, how it’s impacted performance, and what our clients have gained as a result.

Why We Had to Rethink WordPress

During the webinar, Camille explained how the shift began:

“We were having a lot of issues with the upkeep and the maintenance and the clutter, the bloating, the breaks.”

The problem wasn’t just one plugin or a particular theme. It was the entire ecosystem. Plugins weren’t updating in sync, and even routine edits could introduce bugs or break parts of the site. Fixes required developer intervention. Updates became projects.

Webflow Fixed the Core Issues

We transitioned our first sites to Webflow last year. The goal was to eliminate recurring technical issues, reduce our clients’ dependency on developers, and speed up their sites.

Webflow’s clean structure—without reliance on third-party plugins—meant no more emergency patching. It also helped sites load significantly faster, especially on mobile.

“The way it’s built loads quicker,” Kim said. “We’re just using CSS throughout, essentially reusing elements that have already been built.”

Better SEO Performance, Immediately

When we launched those first Webflow sites, we saw immediate improvements in keyword rankings and traffic.

One mid-sized HVAC client saw:

4,000+ keyword ranking improvements
215% increase in organic sessions
33% increase in revenue from organic traffic

That’s without changing their ad spend—just by fixing the foundation of the website.

“Even after going through and doing SEO optimization, there were still URLs that we couldn’t get indexed,” Kim said. “These were quality content… but Google still said, ‘No, I don’t think so.’”

With Webflow, those indexing issues disappeared.

And as content strategies expand, Webflow makes it easy to add new pages, city targets, or service lines without plugin workarounds or site rebuilds. That means you can scale SEO over time without reinventing the wheel.

Fewer Breaks. More Strategy.

One of the biggest improvements for our team—and our clients—is that we’re no longer spending time fixing problems. We’re spending it on strategy, CRO, and content development.

“We were doing so much in the business rather than on the business to improve and constantly grow,” Camille said. “This has really kind of freed us up and allowed for a lot more creativity and strategy.”

Moving Forward

We’ve made Webflow our new standard. Every new website we build is now launched on Webflow—because it performs better, ranks faster, and gives our clients the control and flexibility they need.

Thinking about upgrading your site this year?

Let’s take a look at what Webflow could do for your business. Contact our team for a strategy session and site review.

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TESTIMONIALS

What do our customers have to say about their experience with CI Web Group?

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Stacy

MAC Warehouse Air Conditioning & Heating

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Ben Warner

Warner Services

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Chris Williams

HRI Plumbing

I've been with CI Web Group for countless years and I can honestly say that they have always had me and my company's best interest first and always. I feel fully heard, and fully taken care of by all their staff. And it doesn't hurt that my business has increased substantially with their expertise.

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LJ Refrigeration

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TACCA

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Hannah Messer

Springdale Heating & Air

We have used CI Web Group for years for our website design, SEO and SEM services for our HVAC company. Our results and reporting have been stellar. We have worked with a few other online marketing companies and none of them have been as on top of web edits for us. They do a fantastic job communicating updates and new products, offer monthly reporting to ensure they are tracking results, and every single team member is easy to reach and are great communicators. Hoda has been especially wonderful lately as our lead point of contact for a complete website relaunch. A+ service and performance.

Midwest Comfort

Such a professional marketing company with team members that understand the in and outs of marketing and service. Vee is an all-star, Beca helped me create an awesome website. Can not say enough about how great CI Web Group is. I have had 3 marketing companies in the last 10-years and no one has processes like CI Web Group. Such a blessing working with Vee and Beca!!

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Integrity Refrigeration & AC

Great company. They stay on top of the latest industry information to make sure my business stays relevant on Google. Vee and Andrew and the rest of the team always is super attentive to me and is there when I need them. Thank you very much for what you do!

Shane Viggiani

Ampere Electric

Absolutely fantastic group of people!! Everyone we have worked with has been 100% top tier! Very friendly and extremely helpful, regardless of whether you are an SEO novice or Pro. They always make sure you have exactly what you need!

Zack Grossenburg

Mr. Breeze Heating & Cooling

CI Web Group always provides excellent service. We would recommend them to anyone. Thank you for taking such good care of Sinclair Air.

Sinclair Air

CI web group was a game changer for Econo West Air we have been amazed on how professional they are. ... Not to mention my inquiries on my web page are off the charts.

Dave Kerr

Econo West Air

CI has built the engine that can- it it just keeps getting better and further ahead.

Stephanie Allen

Air Works Solutions

TemperaturePro San Antonio began working with CI web Group in early 2023 to transition over website services. The process was painless & smooth. The entire team, from onboarding, development, content and support, have all been amazing to work with. Each division is incredibly responsive and keeps me in the loop on all processes. I would highly recommend CI Web Group.

Courtney Meier

TemperaturePro

I’VE BEEN WITH CI WEB FOR YEARS, THE NEW AI ENABLED WEB PLATFORM GETS BETTER RANKINGS

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CI Web Group is hands-down the BEST marketing company we have ever worked with. From day one, they made us feel like family—not just another client. They don’t just provide amazing marketing services; they truly care. Whenever we’re thriving, they cheer us on, and whenever we’re struggling, they recognize it and jump in immediately to help. Their team has built us the best website we’ve ever had, delivered top-notch SEO that actually works, and given us expert advice on all things Google—from Local Service Ads to PPC. Every single thing they do is A+ quality. If you’re looking for a marketing company that delivers results AND genuinely has your back, CI Web Group is the only choice. We can’t recommend them enough!

Amanda Fairbrother

Cherry Blossom Plumbing