September 22, 2025

SEO Case Study: Boosting Leads and Rankings for a Home Service Business

Tired of having a website that looks good but doesn’t bring in real leads? This is the story of how one home service company partnered with CI Web Group to turn an underperforming website into a lead-generating machine. In just four months, they saw major gains in search visibility, web traffic, booked jobs, and revenue.

Quick Wins: Results in Just 4 Months

4,235 keyword ranking improvements
188% increase in organic website traffic
22.5% more booked jobs
33.8% revenue growth from organic leads

Step 1: Moved to a Faster, Higher-Converting Website

Why we did it: The client’s old website was slow, outdated, and hard for Google to crawl. That made it nearly invisible in search results and frustrating for users. It was built on WordPress, which added more risk due to plugin-related security issues and ongoing licensing complications. These problems created unnecessary complexity and potential liability.

‍What we did: We migrated the site from WordPress to Webflow, a faster and more secure platform designed for performance and long-term SEO success.

‍The business gained:

Faster load times across all devices
A mobile-optimized, user-friendly design
A stable, secure platform without plugin issues
A cleaner site structure that search engines could easily read

The result: The upgraded site gained over 4,200 keyword rankings and saw a dramatic increase in search visibility and organic leads.

Step 2: Used AI to Beat the Local Competition

Why we did it: CI Web Group has always built SEO strategies around competitive research. More recently, thanks to advancements in technology, we have enhanced that process using AI-powered tools. This allows us to analyze local competitors more quickly and with greater precision.

‍What we did:

Identified high-value service keywords ranked by competitors in nearby markets
Analyzed what made those pages perform well, including content structure and topic depth
Built a targeted content plan to outperform those businesses in search

The result: With deeper, data-backed insights, we created content that attracted more qualified traffic and helped the client outperform competitors.

Step 3: Rewrote Content to Match Google’s Helpful Content Update

Why we did it: Like many websites we take over, this one had content written by multiple agencies over the years. The result was a mix of outdated information, keyword-heavy copy, and pages built more for search engines than real people. With Google’s Helpful Content Update, that kind of content can actively hurt your rankings.

‍What we did:

Rewrote every page with a focus on clarity, value, and real customer needs
Organized content for easier navigation and stronger SEO performance
Added clear service area details and local signals to improve local relevance

The result: The updated content met Google's latest standards and connected better with potential customers, leading to higher conversions.

Step 4: Optimized for All Modern Search Touchpoints

Why we did it: Search behavior has evolved. People now use voice search, mobile devices, and AI-powered tools like ChatGPT and Bard to find local services. We ensured the business showed up across all of these platforms.

‍What we improved:

Enhanced and optimized the Google Business Profile, resulting in 8 percent more calls and 11 percent more website clicks
Structured content to appear in AI-driven search tools
Created a mobile-first, fast-loading site experience

The result: The business gained broader visibility and more ways for customers to discover and contact them.

Performance Snapshots

These before-and-after metrics show the impact of CI Web Group’s full SEO strategy across traffic, conversions, and revenue. From improved search visibility to increased booked jobs and a 33.8% rise in organic revenue, the numbers speak for themselves.

Rankings, Traffic, and Engagement

Conversions and Revenue Growth

SEO That Grows With Your Business

SEO is not a one-time task. Search engines update their algorithms, competitors change their tactics, and customer expectations shift. CI Web Group continues to support this client after launch with ongoing updates, technical improvements, and content enhancements. This is how we keep rankings and revenue moving upward long after the initial project is complete.

Transparent Results. Real Accountability.

At CI Web Group, we track everything and share it with our clients in plain language. There is no guesswork or confusion. We use:

Google Analytics 4 to monitor traffic and user behavior
Google Business Profile insights to track calls and clicks
Keyword rank tracking to measure search performance
Call tracking to link leads directly to SEO efforts

Each month, our clients receive detailed reports showing what worked, what changed, and what’s next.

Is Your Website Holding You Back?

If your current website is outdated, buried in search results, or failing to convert visitors into leads, it's time for a change. CI Web Group can help you:

Build a fast, lead-generating website
Dominate local search results
Turn traffic into booked jobs

Contact our team to schedule a strategy session.

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SPEAK TO AN EXPERT

TESTIMONIALS

What do our customers have to say about their experience with CI Web Group?

THE REAL STORY,
straight FROM OUR CUSTOMERS

I love this company! I have learned so much in a short amount of time. If your not working with them you definitely need to be.

Stacy

MAC Warehouse Air Conditioning & Heating

CI Web Group has been amazing to work with! Our company did a complete overhaul of our website and it turned out amazing. We have seen a substantial increase in calls and web traffic leading to a lot of new work since launching the new site. The whole team has been great to work with especially Vee & Addison. Can't recommend them enough if your looking to take your HVAC & Plumbing company's digital marketing to the next level!

Ben Warner

Warner Services

As someone who's worked with a lot of vendors, I can confidently say CI Web Group stands out in every way. From the moment we started working together on rebuilding the HRI Plumbing website, I was blown away by their professionalism, creativity, and the sheer amount of value they bring to the table. This experience has been nothing short of awesome. The attention to detail, responsiveness, and strategic thinking they’ve shown throughout the process continue to impress me. I'm genuinely excited about what we’ve accomplished so far and what’s still ahead. Thank you to the entire CI Web Group team—you’ve made a huge impact, and I truly appreciate everything you do.

Chris Williams

HRI Plumbing

I've been with CI Web Group for countless years and I can honestly say that they have always had me and my company's best interest first and always. I feel fully heard, and fully taken care of by all their staff. And it doesn't hurt that my business has increased substantially with their expertise.

Jen Coen

LJ Refrigeration

I had the pleasure of working with the CI Web Group team on an HVAC industry conference. The team helped with marketing including email, landing page development and website development. The team members are responsive and dedicated to ensuring that their clients are satisfied with the outcome. They were quick to make any changes I suggested and forthcoming with thoughts and ideas which was very helpful. I would highly recommend them!

Brittany Doering

TACCA

CI Web Group has been such a joy to work with. They have been so thorough and proactive with all the onboarding and project management. For the first time since managing my company's marketing department, I have confidence that everything is being handled in a timely manner without having to micromanage them! I highly recommend CI Web Group!

Hannah Messer

Springdale Heating & Air

We have used CI Web Group for years for our website design, SEO and SEM services for our HVAC company. Our results and reporting have been stellar. We have worked with a few other online marketing companies and none of them have been as on top of web edits for us. They do a fantastic job communicating updates and new products, offer monthly reporting to ensure they are tracking results, and every single team member is easy to reach and are great communicators. Hoda has been especially wonderful lately as our lead point of contact for a complete website relaunch. A+ service and performance.

Midwest Comfort

Such a professional marketing company with team members that understand the in and outs of marketing and service. Vee is an all-star, Beca helped me create an awesome website. Can not say enough about how great CI Web Group is. I have had 3 marketing companies in the last 10-years and no one has processes like CI Web Group. Such a blessing working with Vee and Beca!!

Ryan Black

Integrity Refrigeration & AC

Great company. They stay on top of the latest industry information to make sure my business stays relevant on Google. Vee and Andrew and the rest of the team always is super attentive to me and is there when I need them. Thank you very much for what you do!

Shane Viggiani

Ampere Electric

Absolutely fantastic group of people!! Everyone we have worked with has been 100% top tier! Very friendly and extremely helpful, regardless of whether you are an SEO novice or Pro. They always make sure you have exactly what you need!

Zack Grossenburg

Mr. Breeze Heating & Cooling

CI Web Group always provides excellent service. We would recommend them to anyone. Thank you for taking such good care of Sinclair Air.

Sinclair Air

CI web group was a game changer for Econo West Air we have been amazed on how professional they are. ... Not to mention my inquiries on my web page are off the charts.

Dave Kerr

Econo West Air

CI has built the engine that can- it it just keeps getting better and further ahead.

Stephanie Allen

Air Works Solutions

TemperaturePro San Antonio began working with CI web Group in early 2023 to transition over website services. The process was painless & smooth. The entire team, from onboarding, development, content and support, have all been amazing to work with. Each division is incredibly responsive and keeps me in the loop on all processes. I would highly recommend CI Web Group.

Courtney Meier

TemperaturePro

I’VE BEEN WITH CI WEB FOR YEARS, THE NEW AI ENABLED WEB PLATFORM GETS BETTER RANKINGS

Reviewer name

CI Web Group is hands-down the BEST marketing company we have ever worked with. From day one, they made us feel like family—not just another client. They don’t just provide amazing marketing services; they truly care. Whenever we’re thriving, they cheer us on, and whenever we’re struggling, they recognize it and jump in immediately to help. Their team has built us the best website we’ve ever had, delivered top-notch SEO that actually works, and given us expert advice on all things Google—from Local Service Ads to PPC. Every single thing they do is A+ quality. If you’re looking for a marketing company that delivers results AND genuinely has your back, CI Web Group is the only choice. We can’t recommend them enough!

Amanda Fairbrother

Cherry Blossom Plumbing