What We Do: Mobile App Development
Everywhere you go, you see little devices in people’s hands. Mobile marketing is becoming one of the most powerful tools in your marketing toolkit. Which means, you better embrace the technology or you’ll be left behind! Whether you’re in line at the grocery store, or you’re sitting in a restaurant, people are constantly accessing their mobile phones.
Having a mobile presence, and a mobile app helps you take your business to the next level. Having a mobile presence means that you have a responsive website. It means your website shape-shifts so it fits on a mobile phone or device. Because if it doesn’t, you’re missing out on a large customer base. Even worse, Google now downgrades websites that aren’t mobile responsive. Imagine the lost opportunities! Having a mobile app can help you launch new products and services to an existing customer base that has already gained your trust. Mobile Apps can also allow you to obtain valuable recommendations directly from your customers, on how to improve your business. A mobile application may even help with scheduling your customers, and/or your employees.
There are even more internal uses for mobile applications. Imagine managing your inventory with a mobile device from any location. This is particularly helpful if you own a heating and air conditioning company with multiple trucks, full of parts, running around town servicing your customers. Imagine the time that can be saved.
Some mobile applications, act as a virtual business card in the hands of your customers. Businesses should allow their customers instant access to their contact information, access to videos, access to support tickets, access to be able to get quotes, or even emergency services.
As a business, you’re existing customer base is the most valuable asset you have. The last thing you want, is to allow your existing client base to go to Google to find you. It’s highly likely they will find a competitor instead. By putting a mobile app in the hands of your customers, you keep them off Google. That’s going to allow them to have a closer relationship with you. It also prevents them from finding other companies to do business with.
Mobile apps are different than mobile websites (responsive websites).
As we discussed in the Web overview, responsive websites are for people using search from their mobile devices and tablets. Responsive websites are designed to render with the best layout for someone who found you on the web from their mobile phone or tablet. This is also someone who may be talking to Siri to get their search results… an entirely different kind of search.
However, mobile apps serve a different purpose. They are designed to fit neatly in your customers pocket or handbag, focused on keeping them off of Google. If they need help with a product or service in your field, they simply click the app, verses do a search.
You will notice, we are constantly trying to help you reactivate old customers, get more business from current customers and generate more referrals. Our mobile apps are filled with cool bells and whistles to engage your prospects, as well as, an incredible representation of your website’s functionality.