Converting prospects into paying customers is a critical aspect of digital marketing success. However, there are varying paths as to the winning tactics for converting prospects at the middle and bottom of the sales funnel. Jennifer Bagley, CI Web Group’s CEO, provided her insights, along with other experts in a recent article crafted by our partner DesignRush.

Jennifer emphasized, “Effectively converting prospects in the middle and bottom of the sales funnel requires a strategic approach that aligns with your customers’ preferences and needs.”

In line with this philosophy, she recommends several tactical approaches that rely on advanced technologies and solutions to engage and elevate customers’ experiences.

Check out the entirety of Jennifer’s quote and read DesignRush’s full Digital Marketing Sales Funnel Guide here.