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Temp Air System Case Study

As an HVAC organization servicing La Puente, CA and the surrounding areas, Temp Air System Inc. had been unsuccessfully trying to implement successful digital marketing tactics until partnering up with CI Web Group. Before working with us, the company had built out its pre-existing marketing strategy using traditional approaches only to be met with minimal success, and a ton of revenue fluctuations and frustration. But just three months after consulting with CI Web Group, Temp Air System’s brand recognition and sales increased beyond even their own wildest expectations.

INDUSTRY

HVAC, Electrical and
Plumbing

Challenge

Massive Local Competition,
Difficulty to Embrace Digital Era,
Organic Web Traffic

Location

15843 Amar Rd,
La Puente, CA 91744

12 STEPS SUBSCRIPTIONS

Branding, Web & Tech
Conversion Systems
Local Marketing
Reviews. Pr. Reputation
Social Marketing
Search Optimization
Pay-Per-Click

35.9%

increase in organic leads
 

69.8%

increase in organic traffic**
 

89%

First page visibility for HVAC terms

*comparing organic website performance from April 1st, 2019 – December 10, 2019
**Looking at organic keyword visibility for AC/Heating, Plumbing, Electrical + La Puente, CA and surrounding areas

The Outcome

77.1%

Projected Increase In Sales Volume (1 Year)

129.12%

Increase In Monthly Visibility

69.8%

Increase In
Organic Traffic

267

Keywords Ranking
On The First Page

2X

Stable monthly
growth

Digital marketing is more of a science than an art. Getting tangible results is inevitable when you hire a company with the precise mandate to effectively leverage data on your behalf. A careful examination of Temp Air’s online data was an invaluable priority because it clearly showed us where their current efforts were lacking, where we needed to go, and how we would get there. We gave Temp Air Systems a beautiful, high-converting website in record time that enabled us to not waste a single second
working on their actual marketing.

Proven SEO, Content, Business Listings, Link-Building, Reviews and Conversions systems all worked in unison to orchestrate a killer result in just a few days. The company was bringing in more business than it ever could have imagined. Their profits were skyrocketing, and the team was working overtime to keep everyone satisfied. CI Web Group’s digital marketing initiative actually resulted in a 129.12% increase in monthly visibility, and the rest is history

Context & Challenge

Prior to their partnership with CI Web Group, Temp Air Systems had been investing its own resources into its digital marketing strategy. While they were able to handle some of the logistics, their online performance was poor, and their website only appeared on the 7th page of popular search engines for their most vital keywords. Customers needed their services, but they weren’t able to find them because their site was buried farther than any customer was willing to dig. We knew exactly what we had to do: We had to reintroduce Temp Air Systems to the LA customers with a brand new image and a high-converting content. We had to optimize their website so it appeared to customers requiring their services and appealed to those searching for a new HVAC, electrical and plumbing partner. And we had to do all of this as quickly as possible. We needed to design a digital marketing plan that produced short term results as well as guaranteed long term longevity.

Solution

In order to remedy this, CI Web Group worked hard on the company’s new website, employing both on and off page Search Engine Optimization best practices to increase their search rankings. By targeting specific keywords, optimizing images, adding metadata and the appropriate tags, and keeping page readability consistent, we were able to boost their rankings. But that’s not all – once we put their site in front of customers’ eyes, we made sure that the content delivered. We added online schedulers, chatbots, blog posts, review capabilities, and high-quality content in order to build the strongest brand possible. We turned them into an HVAC, plumbing and electrical giant that not only appeared in searches but converted leads to customers with ease.

fine Print

Our company has been helping customers with different projects for many years. With this experience, we are proud to be the chosen digital marketing agency for Goodman, Mitsubishi, Amana, Daiken, and many more distributors.

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