Smith Case Study
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INDUSTRY
Challenge
Seasonal fluctuations,
Lead Generation,
Organic Web Traffic
Location
1895 Main St.,Colorado Springs,
CO 80911
12 STEPS SUBSCRIPTIONS
Branding, Web & Tech
Conversion Systems
Local Marketing
Reviews. Pr. Reputation
Social Marketing
Search Optimization
Pay-Per-Click
13.9%
increase in organic leads
28.8%
increase in organic traffic**
93%
First page visibility for HVAC terms
*Comparing Organic Website Performance from JULY 2 2018 – OCTOBER 3 2019
** Looking at Organic Keyword Visibility for AC/ Heating + Colorado Springs
The Outcome
87.3%
Projected Increase In Sales Volume (1 Year)
102.32%
Increase In Monthly Visibility
24.8%
Increase In
Organic Traffic
256
Keywords Ranking
On The First Page
2X
Number of
Technicians & Trucks
Our client experienced a massive increase in incoming leads, with 626 verified leads during the past 180 days. They also observed a 23.4% increase in organic traffic, and an upward slope in the average job value as well. They were getting more work, and of higher quality. In terms of new visitors, they saw an 102.32% increase in monthly visibility.
Context & Challenge
Before they joined forces with CI Web Group,Smith Plumbing, Heating, Cooling & Electric were trying to figure out the complex world of digital marketing with the help of a non-specialized marketing company. After a significant period of hard work with that vendor, their organic rankings were poor (3-5th page for most vital keywords) and their website was semi-functional at best. The question is how do you build, brand and ultimately market an intuitive platform that helps people buy top-tier HVAC services in the most efficient way possible? And how do you go about it if you want to start generating money for your client from month 2? Things had to change, and fast. It’s a multifaceted challenge that revolves around marketing, sales, web design, SEO, branding, design and easy to use dashboard and search functions.
Solution
87.3%
Projected Increase In Sales Volume (1 Year)
102.32%
Increase In Monthly Visibility
24.8%
Increase In
Organic Traffic
256
Keywords Ranking
On The First Page
2X
Number of
Technicians & Trucks