Skip to toolbar

Smith Case Study

Smith Plumbing is a plumbing, heating and cooling company based out of Colorado Springs, CO. The company has been working hard on their traditional marketing for years, and CI Web Group couldn’t do much but match this with a robust, all-encompassing digital marketing strategy that yielded the necessary results from month 2.

INDUSTRY

HVAC and Plumbing

Challenge

Seasonal fluctuations,
Lead Generation,
Organic Web Traffic

Location

1895 Main St.,Colorado Springs,
CO 80911

12 STEPS SUBSCRIPTIONS

Branding, Web & Tech
Conversion Systems
Local Marketing
Reviews. Pr. Reputation
Social Marketing
Search Optimization
Pay-Per-Click

13.9%

increase in organic leads
 

28.8%

increase in organic traffic**
 

93%

First page visibility for HVAC terms

*Comparing Organic Website Performance from JULY 2 2018 – OCTOBER 3 2019
** Looking at Organic Keyword Visibility for AC/ Heating + Colorado Springs

The Outcome

87.3%

Projected Increase In Sales Volume (1 Year)

102.32%

Increase In Monthly Visibility

24.8%

Increase In
Organic Traffic

256

Keywords Ranking
On The First Page

2X

Number of
Technicians & Trucks

The day Smith Plumbing, Heating, Cooling & Electrical launched, it received 17 appointments the same day. It’s not only that the call volume increased, but the calls were of much better quality. Business grew with leaps and bounds, and as a result Smith had to hire more techs, as well as expand the number of trucks in their fleet.

Our client experienced a massive increase in incoming leads, with 626 verified leads during the past 180 days. They also observed a 23.4% increase in organic traffic, and an upward slope in the average job value as well. They were getting more work, and of higher quality. In terms of new visitors, they saw an 102.32% increase in monthly visibility.

Context & Challenge

Before they joined forces with CI Web Group,Smith Plumbing, Heating, Cooling & Electric were trying to figure out the complex world of digital marketing with the help of a non-specialized marketing company. After a significant period of hard work with that vendor, their organic rankings were poor (3-5th page for most vital keywords) and their website was semi-functional at best. The question is how do you build, brand and ultimately market an intuitive platform that helps people buy top-tier HVAC services in the most efficient way possible? And how do you go about it if you want to start generating money for your client from month 2? Things had to change, and fast. It’s a multifaceted challenge that revolves around marketing, sales, web design, SEO, branding, design and easy to use dashboard and search functions.

Solution

People needed a straight-forward way to search, evaluate and buy professional heating and cooling services. For this reason, we invested a lot of time on Search Engine Optimization that brought the required traffic. At the same time we built a big and incredibly robust website with all the necessary features for success. Things like top-notch branding and messaging, online schedulers, chatbots, prominent buttons, perfect navigation and rich content can really make all the difference in such an endeavor. The aim here was to help prospective buyers with an easy to use platform. Once we had that nailed down, we gave all their social media properties a facelift, and we then turned our focus on the rest of the 9 steps of our 12 Step Roadmap which resulted in a cumulative traffic increase of 23.4% and call volume increases of +87.3% in 12 months.

87.3%

Projected Increase In Sales Volume (1 Year)

102.32%

Increase In Monthly Visibility

24.8%

Increase In
Organic Traffic

256

Keywords Ranking
On The First Page

2X

Number of
Technicians & Trucks

fine Print

Our company has been helping customers with different projects for many years. With this experience, we are proud to be the chosen digital marketing agency for Goodman, Mitsubishi, Amana, Daiken, and many more distributors.

If you would like to get the full case study, click here to give us your email.