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EZ Comfort Air Conditioning Case Study

Based in Humble, TX EZ Comfort Air Conditioning & Heating provides heating and cooling services to customers in the Greater Houston area for the past 12 years. When they reached out to us they were struggling to find new customers and hadn’t felt hopeful for over a year. They tried creating a flashy website on their own, but they needed our expertise if they were ever going to get paying customers for their business. At CI Web Group, we welcomed them with open arms. We constantly deal with customers in similar situations, and we have a tried and tested plan to help them back on their feet.

INDUSTRY

HVAC

Challenge

Inability to get clients
online

Location

7707 N Sam Houston
Pkwy E, Suite D10,
Humble, TX 77396

12 STEPS SUBSCRIPTIONS

Branding, Web & Tech
Conversion Systems
Local Marketing
Reviews. Pr. Reputation
Social Marketing
Search Optimization
Pay-Per-Click

31.2%

increase in organic leads
 

59.9%

increase in organic and paid traffic**

73%

visibility forHVAC
terms

*comparing organic website performance from March 15, 2019 – December 10, 2019
**Looking at organic keyword visibility for AC/Heating + Humble, TX and surrounding areas

The Outcome

60.8%

Projected Increase In Sales Volume (1 Year)

202.5%

Increase in monthly visibility (paid traffic)

59.9%

increase in organic nd paid traffic**

111

Keywords Ranking
On The First Page

2X

Stable monthly
growth

The problem was that EZ Comfort’s website wasn’t bringing in any new clients. They knew they were able to provide nearly flawless HVAC services, but their website didn’t communicate that to potential customers. And not only that, but their website wasn’t even showing up in searches for their local area. For most common keywords related to HVAC, it was only appearing on the 9th page!

We closely examined their local competitors and knew that we had to act quickly if we stood a chance at boosting their sales, so we put our plan into action. We knew that the two main issues with their digital marketing strategy were that their site wasn’t properly designed to convert and create sales, and that it wasn’t ranking high enough in search engine results. With the confidence that we could deliver a lasting solution, we planned to tackle both parts of the problem at once.

Context & Challenge

In order to help Carlos with his goal to increase his company’s customer base, we had to create measurable goals. What did growth mean to them, and how would they know when they have achieved it? We did our research and found several issues with their current strategy. First, we needed to redesign their website (and landing pages) to instill trust and make it more attractive to visitors seeking out HVAC services. The client chose one of our awesome templates and added online schedulers, chatbots, blog posts, and the ability to leave reviews. By showing visitors that EZ Comfort was able to help them with their home improvement projects rather than simply telling them, we knew that they’d be able to generate more leads.

Next, we had to make sure that their website was easily found by people looking for their keywords. We did a little market research and realized that people living in and around Humble, were all looking for these services but were ending up with other providers instead.
With this knowledge, we determined the most popular keyword searches and optimized their site to show up whenever these words were searched. We audited the entire website and made it SEO-friendly, increasing their chances of being ranked higher in search results. Lastly, we leveraged paid traffic to create an added sales boost and scored impressive ROIs.

Solution

At this point, locals were beginning to discover their website, and they must have liked what they saw because their sales started to climb immediately. The data we had in front of us justified a considerable investment in paid traffic (Pay-Per-Click), and Carlos decided to take the plunge. We developed a high converting landing page and the rest is history. They came to us for help, and their investment paid off! Get in touch with our team if you’d like to create a similar success story for your business!

fine Print

Our company has been helping customers with different projects for many years. With this experience, we are proud to be the chosen digital marketing agency for Goodman, Mitsubishi, Amana, Daiken, and many more distributors.

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