Staying Profitable Through the Slower Seasons
The weather is cooling down, which means HVAC business is slowing down for many companies. But just because phones aren’t ringing off the hook doesn’t mean you can’t keep revenue flowing in.
CI Web Group recently hosted an informative webinar with CI Web Group’s CEO Jennifer Bagley and Profit and Wealth Guru Ruth King where we shared proven strategies to set HVAC businesses up for success all year long.
Here Are Some of the Key Takeaways
- Start preparing early. Do training refreshers with your team, set expectations around overtime, and have a plan in place well before the weather changes.
- Get creative with contests. Ruth shared a great example of a revenue goal contest that motivated a company's entire staff. Offer rewards when goals are achieved to boost morale.
- Use maintenance agreements to your advantage. Target offers to current and past customers without agreements to get recurring business.
- Ask for referrals the right way. Learn strategies for converting happy customers into advocates. A referral program can become a significant source of new business.
- Sales tactics that convert. There are compelling reasons you can share to motivate customers to purchase even in slower seasons.
- And more! We covered a lot of ground on how to market effectively, leverage promotions and financing, and overcome common mindset hurdles.
The key is being proactive, not reactive. By planning ahead and executing consistently, you can be weather-driven rather than weather-dependent.
Want the full set of tips and strategies we covered? Be sure to watch the full webinar recording now!
