Unlocking the Potential of Data-Driven Decision Making in Your Business

CI Web Group’s CEO and CFO Jennifer Bagley and Brandon Duensing, alongside Kevin LeSage, CEO of Searchlight, recently discussed essential tactics to translate your marketing efforts into measurable returns. If you want to learn how to leverage data for better decision-making, check out the recording from our latest webinar! You’ll have a chance to dive into actionable insights and real-life examples that can help you move toward a more profitable and data-driven approach.

Highlights of the Session:

Grasp the significance of Key Performance Indicators (KPIs) like Return on Ad Spend (ROAS) and Return on Investment (ROI) to measure the success and adjust your marketing strategies effectively.
Understand how integrated technologies like Searchlight can revolutionize your tracking system for marketing metrics, converting raw data into a strategic asset.
Discover the power of accurate lead management and the importance of aligning manual reporting with actual marketing performance, eliminating discrepancies that harm your campaign results.
Embrace the imperative of using real-time data and iterative strategy adjustments in response to campaign performance to continually refine your marketing endeavors.

Don’t let hindsight be your only guide in marketing. Watch the full recording and get ahead of the curve by turning intricate data into your most lucrative tool for business growth. Want real insights for your business? Contact the team at CI Web Group today to get started!

Krista Glasser