Search Engine Optimization (SEO) is the roadmap for a successful and valuable online presence and visibility. If you have been contemplating ways to boost your online marketing campaigns, let us help you through the process. Because the SEO trends keep changing and evolving, it is important for you to stay updated through these changes. What boosted your Search Engine Results Pages (SERPs) ranking in the past, may not necessarily work today, in 2022. 

Google has made it clear that they are working to eliminate spam and increase the number of hyperlinks containing engaging and compelling content that provides a positive user experience. It is therefore advisable to hire a professional company that offers the best digital marketing services to help you remain versed with the latest SEO trends. 

Top SEO Trends to Follow in 2022

Below are some SEO trends you must follow in 2022:

• Data Collection by a Third-party

Google has caused quite a stir in recent years by pushing for the abolition of third-party cookies. It is a great move that significantly improves personal data privacy from a consumer’s perspective. But what about marketers? It can feel like you’ve been shot in the foot. 

As a result, it’s no surprise that developing a first-party data collection strategy is at the top of everyone’s SEO to-do list in 2022. What is the procedure for this? Essentially, website owners work hard to bring in many new clients and potential leads via search engines such as Google and Bing.

• Increased Page Speed

While page speed may appear on these SEO trends lists year after year, there is a reason for this. Consider it for a moment. Isn’t it true that new Android and iPhone designs are released every year? As do the most recent tablets, laptops, and desktop computers. Since these gadgets have powerful processors, they can load websites faster than before. If you are not doing your part to ensure that your website is ready, you may be alienating your audience. 

Furthermore, Google has already stated that page speed is a factor considered for the ranking. It means that improving your page speed benefits both the overall user experience of your website visitors and your chances of claiming a coveted page one spot in the search results.

• Improved User Experience

Let’s be honest. Extensive user experiences are not a fad. However, giving your site viewers the best impression possible while on your page is becoming a driving force in search marketing. To fully grasp this concept, we must first dissect it. To begin, keep in mind that a website with numerous errors, an outdated aesthetic, and a poor navigation structure is one that visitors will most likely leave as soon as they arrive.

• Existing Content Has Been Refreshed

What’s the next big thing on the list of SEO trends to watch in 2022? Of course, there is new content. Changing things to a story or news article was ridiculously expensive before the internet. Publishing companies had to evaluate input costs and distribution issues and then get that updated information into the hands of readers. However, the good news is that the internet is subject to change at any point in time.

• Higher Focus on EAT Principle

EAT principle (expertise, authoritativeness, and trustworthiness) is Google’s brand new method of remodeling its online search algorithm. Therefore, when creating relevant content for online users, it is better to remember the existing user demographic to appear on top of SERPs (Search Engine Results Page). 

Their characteristics will inform you a lot about the type of content your online audience would be interested in interacting with online. In addition, online content that includes qualitative sources or relevant links to remain forthright with the online user will rank higher. Sticking to Google’s EAT (expertise, authoritativeness, and trustworthiness) principle is one of the recent SEO trends you must adopt if you want to stay on top of your SEO game.

If you want to get ahead of the curve with SEO (Search Engine Optimization) trends in 2022, you must concentrate on informative, relevant, and authentic content. The Google algorithm is constantly changing, but one thing that remains consistent is high-quality content.

If you are searching online for a top digital marketing agency that can help you remain competitive in the industry, look no further than CI Web Group. CI Web Group is one of the best and most prominent online marketing agencies, and our professionals always strive to offer you the best online marketing services. To know more about our SEO and digital marketing services, call us at (877) 839-1122, or you can drop us your queries at [email protected].