Thriving in the New Normal Week -6

Thriving in the New Normal Week -6

Thriving in the New Normal | HVAC Dealer Training Series

Thriving in the New Normal | HVAC Dealer Training Series
Key Performance Indicators

Goodman’s Dealer First philosophy has never been more critical than it is right now. We are committed to providing your business with the support and value it needs to maintain your small business goals.
Please join us on Friday, April 24th, at 12:00 PM CST for the 6th in our 16-week series, How to Thrive in the New Normal.


You can view all Thriving in the New Normal broadcasts at,, or Select Dealer > Training Resources and look for the Thriving in the New Normal logo.

In session six, “Key Performance Indicators,” you will learn about specific key performance indicators for each of the seven segments of the HVAC business cycle. Our coaches will discuss how to track them, what they mean, and what resources may help you reach your set benchmarks.

1. Goodman Business Toolbox and Amana Brand Business Academy Resources

Discover the resources contained within the Goodman Business Toolbox and the Amana Brand Business Academy, your one-stop solution for many of your hvac internet marketing business needs. With the help of some of the top business coaches in the industry, we have assembled industry-leading training and resources designed to help your business thrive in any business environment.

2. Problem Identified – Fan Airflow Rules

When it comes to HVAC system performance, the single greatest driver of safety, IAQ, comfort, and energy is fan airflow. Yet this is the most overlooked KPI in the entire HVAC industry! The rule is: if you don’t measure, you’re just guessing. Learn how to measure fan airflow correctly and how it impacts your business today and in the future.

High-Performance HVAC Today – Free magazine subscription

National Comfort Institute (NCI) – Free Trial Membership

3. Problem Solution – Critical Performance Measures

Just like any fine-tuned machine, your business has critical performance measures that, if not properly maintained, can have catastrophic consequences for you and your people. We will review the top performance measures, which will help you focus on these critical areas.

Pro Comfort Advisor

4. Compensated for Services – Jobs Financed

We all know, consumer financing is essential. The more jobs we finance the higher our closing percentage and dollar average. How do we measure success when it comes to financing? Learn what top contractors are doing in terms of financing and how you can benefit by tracking this key performance indicator.

EGIA Financing Clearing House

5. Customer for Life – Customer Lifetime Value and Monthly Reoccurring Revenue

What do we consider a customer, and what determines the value of that customer to your business? Learn how to identify a customer’s lifetime value and what reoccurring revenue can this mean to your business.

6. Marketing Plan – Market Share

How do I calculate market share? Once I have determined by market share, what do I do with this information? Learn why successful companies consider this their most important benchmark and why market share should matter to you.

The Sales Lab

7. Customer Reaches Out – Digital Analytics

When it comes to an hvac marketing company, there are so many key performance indicators to examine. Which of these metrics matter, and how do your business processes influence them? You will learn which metrics to watch and how to gather this information. By reviewing these metrics regularly, you can focus on improving your position in the digital marketing space.

CI Web Group Inc.

8. Appointment Made – Call Conversion

The average HVAC contractor has a call conversion rate of less than 60%. That means for every 100 customer calls, 40 of them go elsewhere to have their problem solved. During our time together this week, you will learn how to positively influence your call conversion and put your people in front of more homeowners in need of home comfort.

Power Selling Pros

9. Embrace Technology

Now is the time to identify the process for every transaction within your business! Use technology to help increase your business’s overall efficiency. What manual process does your company utilize that could be automated? Review your current business operation methods and identify those that can be improved with technology.

10. Thank and Encourage your People

Your staff is one of your most valuable assets. They may have concerns, need reassurances, and want to know how they can help. They need to hear from you. Even in these unprecedented times, find ways for employees to enjoy their work and take time to recognize extraordinary efforts.

Be sure to join us on Friday, April 24th, at 12:00 PM CST for the 6th in our 16-week series, How to Thrive in the New Normal.

This event is hosted by the Goodman Business Toolbox, Amana Brand Business Academy, and Franklin HVAC University.


Benjamin Middleton
National Sales Training Manager

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