The single most valuable habit in our growth is actually very simple: it’s staying ahead of the curve. You might be wondering what does that mean. Well, let me elaborate.
We teach the importance of digital campaigns to all of our clients either in person, webinars, live stages or in strategy calls. While these revolve around many different things, we definitely focus on the 3G’s that drive leads.
3 G’s are important for all businesses irrespective of their niche. These are:
1. Google Business Listing
2. Google Rankings
3. Google Adwords
Let’s look at each in turn:
1. Google Business Listing: Like 90% of people read reviews before making a call for a quote. Your Google Business Listing is 100% free and shows people you’re open for business. You can essentially share your business hours, phone number and location with the world. You will soon start getting positive customer reviews – resulting in more calls. This will also help with the following.
2. Google Rankings: Also known as Search Engine Optimization, Rankings play an important role in the research and buying cycle of every customer. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. Seasonality is also key here. As seasons change so do the needs of your target market, that’s why we need to plan in advance and create highly quality content that targets those keywords. Chances are you qualify for this and it’s in your best interest to schedule your Strategic Meeting. Current clients should schedule time with our “Master” 3G’s Strategist Mandeep and new visitors can choose from our “Queen” strategy and consulting team now by clicking here.
3. Google Adwords: In two words: guaranteed exposure. Some businesses are reluctant to dip their toes into pay-per-click advertising, and Google Adwords. The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page — and if you’re not there, your competition surely will be. You can start with as low as $20 with Google and CI Web Group will manage and monitor your campaign for you.
The 3G’s are the digital pillars of a solid HVAC business. We sure can’t exclude though several other must-haves:
An awesome website, full of authority, high quality written content that builds trust
An active social media presence, that shows people what you’re all about and reaching them where they hang out the most
A well-founded email marketing strategy. Businesses are built on people, and the digital currency is none other than email address lists. As soon as you get your customers’ email, it’s in your best interest to keep them engaged so that you naturally become the undisputed name to pop up in their heads when they need your services
Regardless of where you are, doing your best to stay relevant every day is one of the single best habits you can form. It will be the single best thing you do for growth.
So book your strategy meeting here and learn first-hand what it takes.To your success,
Jennifer Bagley, CEO, Speaker, and Growth Hacker CI Web Group