Social Media Advertising Demographics
More than two billion people use social media every day! This number continues to rise year over year, as more people are finding easier access to connect to friends and loved ones. As a company, being able to reach even a fraction of these users is extremely appealing. Let’s take a look at the trends among different demographics.
YouTube is the Favorite Amongst Americans
73% of U.S. Adults are users of the video sharing website.
It's a Woman's World
Female users outnumber males in just about every social media platform. For example, on Pinterest, American female users make up 41% of the user base, while males are around 16%.
The Younger Crowd
18 to 24-year-olds absolutely dominate the population of Snapchat, Instagram, Twitter and Facebook. Contrary to popular opinion, Facebook has not strayed away from being popular to the younger generation. According to Statista, the largest demographic of users are males between the ages of 25-34 (18.9% overall).
Time to Focus Your Efforts
Social Media advertising budgets are expected to greatly increase over the next few years, likely in the tens of billions of dollars industry-wide. Get started today by checking out our solutions for marketing on social media platforms.
