If you want to outrank your competition in search engine results, then you must understand SEO. You can build your site and your content, but visitors won’t come without SEO. You must make Google your friend. If you want people to learn more about your business and engage with your brand, then people need the ability to find your website. Around 10.3 billion Google searches are made every month. Your site needs to be included in those searches. In fact, being on the first page can get around 33 percent of that particular keyword’s clicks. That is some major traffic!
Audit Your Website
Think of accounting auditing books. You want to ensure every page of your website is working properly. Your SEO won’t be effective if your site is down, then, people will leave and many won’t return. Make sure all of your images have titles and alt tags. Then, you must optimize your sidebars. Check your titles to ensure they have the right number of characters. Plus, you want your keywords close to the introduction in all of your content. You can learn more about auditing your site here.
Investigate Your Visitors
Have you ever tracked your visitors’ on-site behaviors and off-site interests? This is important information for creating the type of content they want to see. You need to appeal to their interests. That can only happen if you understand their on-site and off-site behaviors.
You can start by segmenting your visitors and study each segment. What types of visitors become subscribers? What types of visitors make purchases? What types of visitors download your content or attend your webinars? What keywords are attracting them to your site? What are their identifiable pain points? You want to look at how they are interacting with your site and your content. With this data and knowledge, you can dramatically improve your SEO strategy and website visits.
Take a look at Your Mobile Design
Mobile is what visitors will use primarily for their searches. Mobile traffic is increasingly on the rise. Even though the responsive design has been around for at least a decade, many sites still lack in terms of mobile usability. This is why you must test for mobile functionality and usability.
Try to build your pages with Google’s Accelerated Mobile Page (AMP) framework. This will instantly give the priority of your pages in Google’s search engine rankings over your competition. If your pages speeds work well on mobile devices, this decreases your bounce rates. In addition, it tells Google that your site is user-friendly. In today’s environment, your mobile site must be better and faster than your desktop site.
Test Your Page Speed
People are overwhelmed with data. Unlike 25 years ago, they are not going to wait around on a page to load. This is especially true since there is already a bevy of sites with quick page speeds. Even if Internet speeds can vary based on location, 40 percent of users will still click out of a website if it takes longer than three seconds to load. Your page speed is one of the most vital facets of your site and HVAC marketing strategies. All of your SEO work won’t make a bit of difference if your site loads slowly.
You must consistently test page speed because users don’t have any time to waste, they’ll just go elsewhere. It’s much easier to increase your page speed than it is to try to bring back users who bounced after waiting more than three seconds. Look for applications that feature dynamic caching which flushes CDN caches each time an editor makes a modification.
Design Your Content Around the Needs of Your Audience
You must have a product or service that people want to buy or experience. You must have and make something people want. Google bases its algorithms around rewarding websites that are the most user-friendly and engaging. It doesn’t matter if you sell vintage jewelry or offer Keto-based meal catering.
Each and every day, you must be focused on how to improve the user experience. Yet, you must still use SEO to dominate search. Still, if your site offers something people want, it will gain an increase in rankings naturally. Your content should be more relevant to your audience’s needs.
SEO is more than just link building and guest posting. There are internal factors that also affect how well your SEO performs. It starts with understanding your visitors—what motivates them and the reason they may return. You want to have a product or service that is in demand, especially with your target market. And, your site must perform well, more specifically on mobile. Attracting the right visitors is about offering the value they seek. Making friends with Google means your site is optimized, searchable, and engaging. It really isn’t that difficult when you put it all together.