Technology is rapidly advancing, providing consumers with an amazing all-new experience they never thought possible just a few years ago.
And they expect to have the world at their fingertips.
Think of the Possibilities!
You can predict customer behavior through machine learning to better cater to their needs. Students can now attend trade schools in virtual reality. They can learn and experiment in an environment without repercussions and graduate fully trained and qualified in the trade of their choice minus the same debt of a regular school program.
This is the world we're living in!
So, why are business owners in the HVAC industry only providing a experience, which is limited to text and images?
Did You Know?
The majority of the HVAC industry doesn't have enough text and images on their website to make an impact.
Sure, some business owners are dabbling in a Web 2.0 experience, which includes chat bots, online scheduling, online account management, and ecommerce tools, but very few are diving into Web 3.0.
How Do You Measure Up?
These advanced technologies can help business owners better understand how their customer thinks, predict their actions, and provide a more interactive E-commerce experience.
For example, if someone has a history in which they have bought solar for their home or an electric vehicle, they’re more likely to be interested in purchasing a high-efficiency HVAC system.
Although you’re probably dabbling with Web 3.0 in your personal life, as a business owner, it’s highly likely you’re still providing a Web 1.0 or 2.0 experience. This can work temporarily, but eventually you will have to evolve to keep up with your personal expectations as a consumer.
Your competitors’ kids and the next generation of entrepreneurs are going to launch the next competing HVAC company and no one will need to convince them they need content or need a more technical user experience.
These kids will be: your employees wondering why you’re slow; your competitor who is kicking your butt; your customer who gets frustrated with what you’re giving and decides to go elsewhere for a better experience; or if you don’t get it together, your employer.
Your competitors’ children will take over your space and evolve at a rapid rate as natural technology adoption is built into their DNA. They will deliver a customer experience they were born to expect.
