Landscapers rely on local visibility, referrals, and a steady stream of leads. Using AI and low-code websites makes it easier to rank locally, book jobs faster, and stand out from competitors.
At CI Web Group, we build AI-enabled, low-code websites and run digital marketing campaigns for home service businesses like yours. Here’s how you can use these tools to grow your landscaping business.
Increase Online Visibility
Get More Local Leads with Targeted Ads
AI helps you understand what potential customers are searching for. By analyzing search trends, you can focus your ads on high-traffic, high-conversion keywords like “landscaping near me,” “retaining wall installation,” or “backyard drainage solutions.”
For example, if searches for “drought-tolerant landscaping” are trending in your region, you can build an ad campaign specifically around that service and include those keywords in your landing page. This ensures your ads are shown to the right people at the right time.
Rank Higher in Local Searches
AI tools improve your Local SEO by identifying the most valuable keywords based on actual search behavior in your service area. These tools also help you keep your Google Business Profile (GBP) up to date—adding services, service areas, photos, business hours, and customer reviews.
An optimized GBP listing increases your chances of showing up in Google’s Local 3-Pack, which is the map and list of top results shown for local searches. That visibility can directly lead to more calls and requests for quotes.
Stay Ahead of Competitors
AI can track what your competitors are doing online: what keywords they rank for, what kind of backlinks they have, and what blog topics they’re writing about. This data shows you where your competitors are strong and where there are gaps you can fill.
Let’s say a competitor ranks for “custom paver patios” but doesn’t have much content on “fire pit landscaping.” You can create a blog post and service page around that topic to capture search traffic they’re missing.
Use Low-Code Sites to Convert More Visitors
Low-code platforms like Webflow let you launch fast, professional websites without heavy development costs. They’re mobile-responsive, SEO-friendly, and built to convert.
You can:
- Add online booking and quote request forms
- Highlight seasonal promotions like spring cleanup or holiday lighting
- Post updates about services like mowing, hardscaping, irrigation, or snow removal
Adding a “request a quote” button to every service page and a sticky call button on mobile can significantly improve conversion rates.
Personalize the Website Experience
Low-code platforms let you tailor content based on visitor data like their location, the time of year, or whether they’ve visited your site before. A returning visitor might see a promo banner for 10% off lawn maintenance, while a new visitor sees a general overview of your services.
This personalization increases engagement and can help move leads further down the sales funnel faster.
Make Site Updates Without a Developer
Low-code sites let you make real-time updates without coding. Need to update your pricing for mulch installation? Add a gallery of your latest outdoor kitchens? Publish a blog about “How to winterize your lawn in [your city]?”
You can handle it in minutes. At CI Web Group, we use Webflow to give our clients control, fast performance, and guaranteed uptime.
Create Content That Attracts the Right Customers
AI helps identify high-value blog topics by analyzing what your potential customers are searching for. You might discover that people in your area are looking for:
- “Eco-friendly landscaping ideas”
- “Best shade trees for small yards”
- “Landscaping ROI before selling a house”
By creating content that answers these questions, you improve SEO and build trust with homeowners researching their options.
Automate Content Sharing and Performance Tracking
AI tools like Jasper, SurferSEO, and others can help schedule and distribute content across your channels (website, email, and social media) at peak engagement times.
They also give you performance metrics such as:
- Which blog posts get the most traffic
- How many clicks your email links receive
- What service pages lead to conversions
These insights help you double down on what’s working and cut what’s not.
Focus on Leads That Are Ready to Book
AI can analyze behavior on your website including what pages visitors look at, how long they stay, and what they click. If someone visits your “Patio Design” and “Outdoor Lighting” pages and then fills out a contact form, that’s a strong buying signal.
You can set up lead scoring so your team focuses on the most engaged visitors. AI can also trigger automated follow-ups based on user activity.
Improve Conversions with Better Data
Tracking metrics like conversion rate, cost per lead, and customer lifetime value helps you understand your return on investment.
For example, if you know your “Outdoor Kitchens” service brings in customers with higher lifetime value than “Weekly Lawn Mowing,” you can adjust your ad budget and site layout to highlight higher-margin services.
Get Started With AI & Low-Code Tools Today
Want more landscaping leads without doing more work? Our team builds AI-enabled, low-code websites that help you show up locally, convert more visitors, and grow faster.
Start making the most out of AI and low-code innovations today. Schedule a discovery call at CI Web Group to learn how our landscaping marketing can help grow your business. Let’s take your landscaping marketing to the next level together.
