Understanding What You'll See in a Google SGE Search
The launch of Google’s Search Generative Experience (SGE) represents a major shift in how search results are displayed and generated. While still in early beta testing, these AI-powered SGE snippets provide a very different experience compared to the standard organic SERP listings that home service businesses are accustomed to optimizing for.
Optimizing for SGE and SERP
While traditional organic rankings still matter, SGE provides a more interactive search experience that may decrease clicks for quick informational lookups. To maximize opportunities with AI search, home services should focus on improving website content, site speed, structured data, and local SEO foundations. Testing different queries in standard search and SGE can reveal how Google’s AI represents your business.
At CI Web Group, we are closely tracking updates with Google’s Search Generative Experience to understand how these AI-powered results impact visibility for home service businesses. Our team stays on top of the latest SEO and local search best practices so that we can immediately put what we learn into action for our customers. We want to make sure your website shows up prominently regardless of whether searchers are seeing standard organic listings or AI-generated snippets. Contact us today to learn more about how we can help your home services business.