Email marketing is still a valid tool that you need to have as part of your marketing toolkit.
Email marketing strategies typically distribute your marketing information to a group of targeted customers. It usually involves sending ads, soliciting sales or donations, and providing valuable information. Email marketing has been proven to build trust, loyalty, and brand awareness.
There are many ways to build a database of existing clients with their email addresses. But one of the most efficient ways is through your website. Simply because the site does the work for you, and because these are customers, and potential customers who have already provided permission for you to send them emails. Sure you can purchase an Email list, and start blasting out emails. But that will quickly get you in trouble for spamming. Google will blacklist your domain, making it relatively impossible to find on search engines. The best way to keep that from happening is to use a current customer database.
Many individuals still prefer emails, and it’s important that you communicate with people where they are, and how they want to be communicated with. So don’t neglect email. By creating an incredibly designed email marketing or newsletter template, and integrating that template into the proper strategy, you can streamline the process. It might seem like a daunting task for many business owners, but it’s really an add-on to the work that’s already being done to market your website.
- Tracking: An exact return on investment can be calculated. Email marketing is often considered one of the best marketing tactics you can use, second only to Pay-Per-Click advertising.
- Time & Money: Email marketing is much faster and cheaper than traditional mail, because of the high cost for postage, and the time required in a traditional mail campaign for printing, addressing and stuffing envelopes.
- Targeting: You can reach email subscribers who have opted in to receive emails on subjects that interest them.