Marketing Plan
Get a free website, scheduling system, reviews system and eCommerce when you sign up for a the annual FastTrack SEO Marketing Plan.
Industry Leading HVAC Advertising and Marketing for Daikin Equipment and Dealers
Do you know what an effective lead generation strategy can do for your HVAC company? There is an endless amount of potential customers online with 80% of users reaching for their mobile devices to look for goods and services. HVAC Marketing Websites has all the digital marketing strategies you need to get your HVAC company at the top of search results. More clicks lead to more engagement, and eventually sales. A true recipe for success!
Why Choose ci web group?
We are the preferred digital marketing agency
Since 2013, CI Web Group, Inc. has been the preferred digital marketing company for Goodman and Amana HVAC dealers.
Love us or leave us!
It's your business and your choice. We don't do long-term contracts here. It's just not necessary. Our customer churn rate is at 0.58% for 2021!
Own your business assets at all times with us
We believe that you, as the business owner, should always retain full ownership of your business assets.
Are Daikin Approved!
Use your Daikin accruals to pay for your marketing year-round. After year 2, many of our customers pay nothing out of pocket!
Here are some features EVERY Daikin dealer receives with their website!
- Inverter Page
- Financing Page
- HVAC Troubleshooter
- SEER Calculator
- Filter Auto-Shipping Program
- NATE/Certifications
- Unlimited Website Changes
- HVAC FAQs
Choose Your Growth Track Plan
Starter
$ 1,000 monthly
+ $5,500
One-Time Cost
$200 PER PAGE OF CONTENT
(1 PER KEYWORD REQUIRED)
- $100/mo Account Management
- 20% of Ad Spend for PPC Management
- Custom Website
- 3 One Time Content
- 1 SEO Monthly Blogs
- 20 SEO Services
- 1 Target City
- 30 Backlinks
- Financing and CRM Integration
- Social Media Marketing (Daikin)
Builder
$ 2,000 monthly
+ $6,500
One-Time Cost
$200 PER PAGE OF CONTENT
(1 PER KEYWORD REQUIRED)
- $100/mo Account Management
- 20% of Ad Spend for PPC Management
- Custom Website
- 4 One TIme Content
- 2 SEO Monthly Blogs
- 25 SEO Services
- 2 Target Cities
- 50 Backlinks
- Financing and CRM Integration
- Social Media Marketing (Daikin)
Driver
$ 4,000 monthly
+ $8,000
One-Time Cost
$200 PER PAGE OF CONTENT
(1 PER KEYWORD REQUIRED)
- $100/mo Account Management
- 20% of Ad Spend for PPC Management
- Custom Website
- 5 One Time Content
- 3 SEO Monthly Blogs
- 30 SEO Services
- 3 Target Cities
- 70 Backlinks
- Social Media Marketing (Daikin)
- Financing and CRM Integration
- 70+ Local Listings
Innovator
$ 6,000 monthly
+ $10,000
One-Time Cost
$200 PER PAGE OF CONTENT
(1 PER KEYWORD REQUIRED)
- $100/mo Account Management
- 20% of Ad Spend for PPC Management
- Custom Website
- 6 One Time Content
- 3 Custom Blogs
- 40 SEO Services
- 4 Target Cities
- 100 Backlinks
- Financing and CRM Integration
- Facebook Marketing Weekly
- 70+ Local Listings
Leader
$ 8,000 monthly
+ $15,000
One-Time Cost
$200 PER PAGE OF CONTENT
(1 PER KEYWORD REQUIRED)
- $100/mo Account Management
- 20% of Ad Spend for PPC Management
- Custom Website
- 7 One TIme Content
- 4 Custom Blogs
- 60 SEO Services
- 5 Target Cities
- 120 Backlinks
- Financing and CRM Integration
- Facebook Marketing Weekly
- 70+ Local Listings
Dominator
$ 10,000 monthly
+ $20,000
One-Time Cost
$200 PER PAGE OF CONTENT
(1 PER KEYWORD REQUIRED)
- $100/mo Account Management
- 20% of Ad Spend for PPC Management
- Custom Website
- 8 One Time Content
- 5 Custom Blogs
- 80 SEO Services
- 6 Target Cities
- 120+ Backlinks
- Financing and CRM Integration
- Facebook Marketing twice a week
- 70+ Local Listings
The following are included in all plans: Financing Integration, FMS/CRM Integration, Hosting, Maintenance, Security, Backups, Support, Call Tracking, Basecamp Project Management, Quarterly Strategy Sessions, Access to MySocialMediaGraphics.com, Reporting & Results Tracking.
*Additional fees for fyxify FMS/Service Pro will apply. Learn more at www.ciwebgroup.com/fyxify
BRANDING PACKAGES
| Fast Track Plan | Entry | Basic | Standard | Preferred | Platinum | VIP |
|---|---|---|---|---|---|---|
| Branding - One Time Investment | $ 2,500 | $ 3,500 | $ 4,500 | $ 5,500 | $ 6,500 | $ 7,500 |
| Custom Graphics - Annual | 2 | 3 | 4 | 5 | 6 | 7 |
| Logo | PNG | PNG | PNG | PNG | Vector | Vector |
| Color Specs | (3) | (5) | ||||
| Tagline | - | - | ||||
| SM Profiles | - | - | - | |||
| Messaging / Voice / Identity | - | - | - | - | ||
| Mascot | - | - | - | - | - |
Wanting to push ahead?
our Websites
Look Amazing on mobile
Our sites are built mobile first and are responsive to all devices. Clear call to actions make conversions a breeze.
Convert Leads
Over the years, we have done thousands of split tests to come up with the highest conversion techniques in the industry.
Are Built to Rank
When paired with an SEO Plan, our websites rank well on Google - Meaning you reach a wider customer base.
Are Daikin Approved!
We take the guess work out of staying within the guidelines to get accruals. Our websites are pre-approved by Daikin. Forget the hassle!
Frequently asked questions
We offer :
Template posting with Your Comfort Experts branding for just $29 per month
Branded posting from a library for $200 per month
We also offer custom posting with social media advertising (includes images, .gifs, template videos, and animation videos). For custom plans, we prefer to have a strategy session to get a scope of what you’re looking for.
We offer a wide variety of technology and software solutions for HVAC dealers, no matter which Phase of your business you are in. Here’s a list of solutions:
- AI Chat
- Live Chat / Texting
- Online Scheduling (CRMs)
- Reviews Acquisition
- Call/Chat/Form Answering Service
- Local Listings
- Call Tracking
- Financing
- HR Solutions
- Quickbooks
- E-Commerce
- Merchant Accounts
- Email Domains
If you’re interested in any of these, we can help you find the right solution for where your business is right now. We also do a lot of software integrations, so if you already have a tool that you’re using, we’ll help you integrate it into the website we build.
For you to increase your call volume right away, you’ll need to do paid advertising. Whether it’s Pay Per Click, Pay Per Lead, or social media advertising, CI Web Group can help.
Requirements for us to run a successful HVAC advertising campaign, the business must have:
1) A functioning website that we have built or given written approval that we can operate out of.
2) Web-ready logo that we can use to create marketing assets such as graphics, videos, and landing pages.
3) Financing offers and/or that we can use to get customers interested in working with your business.
4) Ability to answer calls when they come in or follow up within 15 minutes. If you need a call answering service, that is something we can help you setup.
If you are interested in running advertising campaigns, we need to know how many leads you’d like to get weekly. From there, we run our market forecasts and send you over the data and schedule a strategy session.
Any other questions? Book time with one of our strategists here.
Don't have time to attend training?
Learn at your pace using our Online Training Library!
Playlist
How To Work From Anywhere | Thriving In The New Normal | Jennifer Bagley | CI Web Group | Week 2
12:37
When And Why You Should Consider A Mobile App For Your Business | CI Web Group Digital Marketing
4:48
