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creativityIn today’s marketplace, creativity is critical. We know your customers have more choices today than ever. It is our job to make you stand out of the crowd. To do this, we must be creative. Creativity is not about doing the same thing every time.

Our job is to keep people out of the Habit of Routine or the Routine of Habit. Doing what we have always done or what is comfortable. Repetition is generally programmed into us as being a good and safe thing to do. Even when we are in a difficult situation, we will chose a painful but familiar route over something new that may (or may not) contain significant risks.

How do we force new and creative thinking?

We spend our time working on creating new methods that push you into others areas of thinking. Because your subconscious keeps you thinking in one area, this takes time, as a consequence of this habit of repeating ourselves and getting stuck in a rut or deep hole… our goal is to get you comfortable being uncomfortable. This requires a complete paradigm shift.

One method is to ask you to think about something completely different and then use that to kick-start new thinking. Bringing in a person who has no interest in the problem and knows little about the real problem can also spark new thinking. They also are not concerned about social acceptance by the group. Although these people seldom come up with any real good final ideas, they do often stimulate the group into new and more original thinking. We cannot become who we need to be by remaining who we are.

Creativity is more than tools and techniques.

  • Creative Problems: Defining creative problems and solutions.
  • Co-Collaborating: Spreading ideas through social networks and getting feedback.
  • Divergence and Convergence: Staying open and yet staying focused.
  • Exploration: Going where no one has gone before.
  • Forced Associations: Blending things together to create new things, partnerships, strategies, opportunities.
  • Controlled Jumps: Jumping to new idea domains. Entrepreneurs and D/I Personalities (common in CEO’s) tend to have short attention spans and entrepreneurial ADD. This is great, in a structured environment. We think fast enough to keep up and are trained at staying on track.
  • Practical: We build our ‘creative muscle’ with regular practice, project after project, industry after industry.
  • Questioning: Asking things to get the mind going. By asking great questions, we get great answers.
  • Stimulation: Prodding your subconscious into giving you new thoughts.
  • Use What Works: There are many companies who have done it right, we pay attention.