Supreme Air & Plumbing Case Study
HVAC and Plumbing
12 STEPS SUBSCRIPTIONS
Branding, Web & Tech
Reviews. Pr. Reputation
increase in organic leads
increase in organic traffic**
First page visibility for HVAC terms
**Looking at organic keyword visibility for AC/Heating + Baltimore
Projected Increase In Sales Volume (1 Year)
Increase In Monthly Visibility
On The First Page
Technicians & Trucks
Thirty short days after the launch of the client’s new website and revamped digital marketing strategy, the company saw an immediate 23% increase in calls. They were not only getting more attention, but this attention was easily converted into paying customers. Their business began to flourish with an unprecedented rate, which resulted in hiring one extra technician.
A year and a half has now passed since we started working together and Mr Kougianos, the CEO of the now rebranded Supreme Service Today, couldn’t be happier. His company is blessed with a steady flow of incoming leads month in and month out. Not only did they obtain 626 verified leads in the past 180 days, but they also experienced a 38.9% increase in organic website traffic. The customers that chose them pushed their average job value higher, as the services they demanded brought in higher profits. Supreme saw a 103.4% increase in monthly visibility, and they were able to take advantage of this newfound popularity to secure sales.
Context & Challenge
The company was struggling to develop a digital marketing strategy that made sense. Their organic rankings were poor (3rd-7th page for most keywords), and their website was difficult to navigate, lacking essential elements. At CI Web Group, we saw this as an opportunity:
How could we come up with a strategy to rebuild, rebrand, and release a new image for Supreme that would bring in new customers? And how could we convert these individuals into paying customers in a short time frame? We had to act quickly. We needed a solution that combined marketing, sales, web design, SEO, branding, and design to give Supreme the push to start succeeding.