The coronavirus pandemic has had a huge impact on HVAC companies worldwide. The quest to get appointments and call-outs is now more challenging than ever. In light of this, the pandemic has paved the way for a revolution in the HVAC industry with more and more businesses going into the digital space, targeting customers online like never before. A well-structured SEO plan can take you further and reach more prospective customers than traditional ways of marketing. There are some very effective steps an HVAC company can take to ensure success with HVAC digital marketing strategy.
Creating an Audience Building Website
What would constitute a great website? Firstly, your website must be user-friendly and have quick loading times. Optimization for mobile devices is a key factor as up to 81% of user’s online log on using their mobile phones. The content on your HVAC website should be current, using calls to action where appropriate while offering deals and promotions to entice prospective customers. Make sure your website is optimized for local SEO and your HVAC company is listed on local directories. With a simple, catchy website layout and these tips, you should be good to go. An experienced HVAC online marketing company can recreate your website and get it to operate with optimal performance.
Optimizing Your Webpage for HVAC SEO
To get your webpage going in a direction that aligns with your goals and targets, an analysis of present website data needs to be carried out to assess the way forward with your HVAC digital marketing strategy. An extensive keyword search must be done and relevant keywords selected. Ensure your web page loads faster by speeding up the pages. Remember, faster loading times mean more traffic to your website and is part of the end goal, more paying customers! The link to your HVAC website and backlinks should be of high quality to work well on both mobile devices and desktop computers.
Getting Listed on Local Directories
As an HVAC contractor, you have become accustomed to customers walking through your door and receiving face-to-face assistance. In the online environment, your website is your shop and your customers are those that visit your website and book your services. When your HVAC company is listed locally, customers that search for local services like plumbing or heating and cooling services will see your website and even get directions to where they can find you or call you directly. This type of optimization will give you a tidy (ROI)
Pay Per Click Advertising as part of A HVAC Digital Marketing Tool
Pay Per Click advertising can benefit your HVAC online marketing campaign especially if your company is on a strict advertising budget. Every time a prospective customer clicks on your advert and visits your website, that’s when you pay for the advertising, hence the name Pay Per Click (PPC). It’s an extremely effective tool in propelling your HVAC company up the rankings in search results and increasing return on investment (ROI).
Plan your HVAC Online Marketing Strategy
With all the information in front of you, choosing an HVAC marketing company to get you the increase in website traffic and ultimately sales, should be a walk in the park for you. With the growth that HVAC online marketing can bring to your HVAC company, there is no reason to wait.