We’ve compiled a comprehensive list of the best HVAC SEO services & marketing tips and strategies in an effort to give you all you need to know to leave your competition behind.
Run comparative analysis on HVAC marketing landscape.
Competitive analysis includes evaluating your website and locating areas to improve. You should spot digital assets that can be used in buying funnels such as blogs and videos. Assess the way you present your service and pinpoint the digital advertising strategies.
Create mobile-friendly websites
Most HVAC service searches occur on mobile devices, if your site isn’t mobile-friendly prepare to lose potential customers.
Create an easy-to-navigate website.
The whole point for you investing in marketing is to initiate more business. To do this you need to have a conversion-friendly website with easy access solutions.
Good websites have contact information clearly visible all the time, have numerous contact forms all over the site, and subtle details in design features that motivate the user to act.
Have a secure website ( HTTPS)
Most page search rankings are ‘https://www.website.com‘ instead of ‘http://www.website.com’ . this https is a sign of a secure website.
Ensure you have a fast running website
Site speed is a determining factor. Customers will be discouraged to browse through your website if it has a slow loading speed.
Make plans and put them into action.
Once you have built your website your marketing campaign needs to be backed with data and research, in addition, your campaign should be measured and tracked continuously.
Stake claim to local search listings.
This provides valuable information about your business( location, offered services, contact info…)
Create social media profiles.
Social media can be used as a platform to earn reviews, create awareness for new products and can play an important factor in your marketing campaign.
Use content marketing.
This is an approach that focuses on the distribution and creation of consistent, valuable and relevant content for the purpose of attracting and retaining a specific audience.
Invest in SEO
Local Search Engine Optimization optimizes your website making it one of the first results when HVAc services are searched for.
Google local service ads
These are ads that appear as top search results when HVAC services are searched for.
Gain reviews and respond.
Reviews are important as potential customers read them before even thinking about visiting a business. They help make your brand more trustworthy to potential customers.
Blogs increase your reach and help to gain potential customers. They provide information on services offered to inform customers about your services.
Pay per click (PPC)
This is an internet marketing strategy that ensures your company is placed at the top of search results.
Make use of email marketing.
In all honesty, not every person that fills out a site form will become a customer, however, you can use email marketing to sway them over time as well as to keep existing clients.
Online content of videos is an easy way to reach more potential customers, they increase engagement and give your brand more personality.
Evaluate your websites monthly performance
It’s good to know how things are moving and if they need improvements and changes, with regular checks you can avoid making poor decisions.
Tweak, track and test
Tweak your campaigns for better performance, track the progress to get a measure, and test various strategies.