Blogging is a critical element of any hvac digital marketing plan. You see, there are different types of information online. You have static information such as our services, and each individual service page on your website. But you also have dynamic information… such as your blog content.
Your blog content can really help those individuals who are online, asking questions, or looking for the top 10… or the best of. Your blog content is permanent. When you take a moment to post an article, or video, or audio message on a blog, it allows you to categorize the content. The more that it’s viewed and shared with social media sites, the more powerful that blog becomes.
As a business owner or executive, you likely find yourself answering the same questions day in, and day out. Just imagine, digitizing the answers to those questions, and distributing them to your blog. That content becomes more powerful and continues working for you, for five years, ten years, even fifteen years from now.
Blogging enforces credibility with potential customers and with Google, which helps significantly with generating new leads. If your business is not blogging, you’re missing out on a great opportunity to build your business. And it’s not that difficult. It’s as simple as getting on a regular schedule and generating content that’s going to be valuable. Just answer the questions you’re already answering in person, digitize them, so it becomes a permanent asset for your business.