About two decades ago, the marketing strategies for the HVAC industry were different. Every HVAC company chose to post their advertisements in the Yellow Pages or sending postcards through mails. In 2020, those HVAC marketing strategies are no less than a matter of great disbelief that how those strategies even worked!
CI Web Group is an HVAC marketing company dealing with marketing for many HVAC companies like yours. And in this article, we will talk about what is working in 2020. We will share the marketing lessons we have learned in the last two decades in just 3 minutes.
HVAC Marketing Techniques to Generate More Business
Get Your Website Right
Your business website is the foundation of your HVAC marketing. It is the first thing that your client will notice about your business. A company with a great website gets the chance of making the right first impression. Your website does not need to be just a work of art. Instead, it should be able to communicate with your potential customers and build trust.
Ensure that your website is operating fast, and it is including some critical messages that you want to convey to your target audience. Don’t forget to add a prominent call to action button to your website and ensure that your website is mobile optimized.
Rely on Google
You cannot plan a state-of-the-art HVAC marketing strategy without Google. Google offers local ad services to many industries, and HVAC is one of those lucky industries to get the benefits of generating more business faster and easier. Along with Google AdWords, there is another service called Google local services. The results of Google local services displayed above the page search are organic.
There are a few more interesting facts that you need to know about the local service ads. Unlike Google PPC advertising, you pay for leads and not click when you prefer the local ad service.
Plan Your Local SEO
Local HVAC SEO services are an exercise in the HVAC industry. And every HVAC company must exercise local SEO regularly. If your company is not on the map’s results, it will not receive the clicks. Thus, before we get into the details of SEO strategies, make sure to get into the local map results because it’s important.
To make your Local SEO strategy work, you need to enlist your business to the Google crawl sites and industry-related directories. Local SEO focuses on generating business from your local market. It will not only help your company to rank better, but it will place your business in front of the right set of the public.
As an HVAC marketing company, we offer many other services to our clients. The key to making your HVAC marketing strategies work is to create a disciplined marketing plan and stick to it. If you find it’s difficult for you to manage your HVAC marketing alone, CI Web Group is there to partner with you and handle your marketing needs. If you are not marketing your HVAC Company, you miss thousands of dollars every year. Call us and start today.