How To Dominate Google Rankings For Your HVAC, Plumbing & Electrical Contracting Website
Now more than ever before your website is your front window to the online world. For this reason, it’s important to ensure you can be found by the very people who are looking for your products and services. HVAC, plumbing and electrical SEO is the only surefire way to get your website working for you! Unlike paid ads, home services SEO will keep blessing your business with customers, quotes and phone calls even when you’re not spending your hard-earned money to attract eyeballs.
As we’ve established time and time again on our webinars and educational sessions, these days a vast majority of your customers (whether that’s past, present and future) rely exclusively on online searches to access information in an effort to narrow down companies for the services and products they require. After all, the data don’t lie. What’s staggering is that there are over 2 trillion Google searches per day in 2020. Being able to really nail down the search engine optimisation (SEO) for your HVAC, plumbing or electrical website plays a vital role in ensuring that you are a choice. It’s really a no-brainer!
The Perfect HVAC, Plumbing, Electrical SEO Formula
There is no easy way to achieve the perfect SEO formula. “Time and patience” is the most important ingredient in getting your website onto page 1 of Google, the finish line. Of course the experience of a skilled marketing team is also a factor that is not negotiable. Our team of experts knows what it takes to create a site that is optimized for results.
In order for your website to rank on search engines there’s many factors that need to be considered. These factors require specialized training to identify areas that need improvement and implement solutions that solve the issues and tick all the boxes of the algorithm. You need to fully understand how the indexes function, analyze and then rank a website. Properly implemented HVAC, plumbing or electrical SEO will ensure that your website is pulled from the vast index of pages stored on Google. It will make your website, and company an option.
HVAC, Plumbing, Electrical SEO Identified
SEO or search engine optimization is fairly simple. It is a process which is followed in order to get traffic to your website from organic search results on search engines. The term organic refers to free and not paid advertising. While this sounds simple enough, if you don’t understand the inner workings of Google’s algorithm, you will be wasting your valuable time and efforts.
SEO success can be categorized into steps that make the process easier to achieve. It is important to understand what terms or keywords your potential customers are using when seeking the very services that you offer. Ensuring that each page of your website is optimized according to these keywords and phrases will put you in the game. Content is king, this is still true today. Your website needs to provide something to your customers to keep them coming back or simply to keep them on your site. Content that is interesting, informative, current and always up to date is very important. This kind of content will earn your pages links, amplifications and citations. The one thing that encourages a user to use your website is the ease with which they can get the information they want. The experience your user enjoys can be a deciding factor on whether they stay or go. Some things that provide a great user experience are visuals, informative content, ease of finding information required and fast load times for pages. Your website should be optimized for all devices, whether PC or cellphone. Make your website as accessible as possible to both humans and search engines.
Remember always that as much as HVAC, electrical and plumbing SEO is designed for search engines, it is in fact human beings that are writing or speaking these keywords in their searches.
While it is true to say that there are a variety of digital marketing tools that have been successfully proven to convert leads to sales, the vast majority of online traffic is search engine driven. It is a misconception that paid advertising like pay per click receives the most attention, it is in fact organic search engine results or free search results that occupy the most real estate in the digital world.
Search Engine Inner Workings
Crawling, indexing and ranking are the three main functions of search engines. What exactly does this mean? Crawling refers to the scouring of the internet for content or code for each URL found. Every aspect of a page is considered from meta-data to content. Crawling assists search engines to properly file these pages according to the phrases and keywords that may be relevant at any given time. Indexing is the task of organizing and storing the content that is unearthed during the crawling operation. Once the page has been indexed or filed accordingly, it is ready to be pulled and displayed when a relevant search term or keyword is inputted. Ranking provides users with pieces or content that are most likely to answer the question they require an answer to.
Are All Search Engines The Same?
The simple answer to this question is no. While Google has the most market share where search engines are concerned, it isn’t the only one. Google is the most used search engine and the one that is automatically linked to anything SEO. Google is where the most focus lies when speaking of the SEO community. Of course this is no way meant to undermine other search engines, it is simply a reminder to make use of Google’s quality guidelines when formulating your digital marketing for home services SEO strategy and plan.
Can You Do It Alone?
When developing a marketing strategy that’s as sophisticated and multi-faceted as SEO, working with a marketing team is recommended. Most digital marketing agencies understand the inner workings of Google, SEO and of course, your business. Trying to go the DIY route for an SEO strategy that will provide results will be a fruitless, time consuming task that may leave you disheartened.
The main aim of an electrical, HVAC or plumbing SEO strategy is to help customers find your website. Reach out to our team of experts for your free digital evaluation, starting today!