How Great HVAC Web Design Can Boost Your Bottom Line
Here at CI Web Group, we understand how important a professional looking website is for the growth of your heating and cooling company. Your website presence defines the first impression of a visitor. And for better or worse, first impressions count.
But, what is it that helps homeowners make a sound decision when it comes to their home comfort? Research shows that the majority of them are looking for HVAC services on Google, whether that’s on their smartphone, laptop or tablet. We can safely assume that being an option on Google with the help of proven Search Engine Optimization is definitely key. But what turns a casual bystander into a paying customer once they’ve landed on your HVAC marketing website?
This answer is multifaceted. But perhaps even more important than having a high-converting HVAC website, comes the ability to capture the leads before they bounce. A bounce is defined as simply closing the webpage or browsing away from your website. Sure, we don’t want to lock them in a virtual environment forever, but before they leave, a good percentage of your visitors has to leave their content details — otherwise your digital marketing efforts will go in vain.
Capturing Leads and Following Up
Like every business on our interconnected planet, interactions with website visitors produce valuable data streams. These exchanges can be monetized ethically and efficiently with the right systems in place. That’s where integrated Customer Relationship Management tools can come in very handy, like the one running on the backend of the website we prepared for Wolcott Services.
When a company is well-informed about the preferences of its prospective customers, marketing and sales people have all the information they need to craft persuasive messages, while service staff can respond efficiently to customer needs. So try to feed your marketing database with personal data garnered through inviting Call-To-Action buttons near strategically placed website elements. Once that’s done, pass on the leads to your sales team so they can follow up and close the deal.
Conquer The Rankings
Awesome HVAC web design should always take into account sophisticated marketing techniques that aim to boost your website traffic. There’s a special way to design a website in order to help it rank higher on search engines. By ranking your company name high among search engine results, like we did for 303 Heat, you can turn passers-by into promising opportunities and even future sales. Known as Search Engine Optimization (SEO), this approach peppers your body text, image metadata, and titles with pre-selected keywords tailored to your company that draw search bots rapidly to your pages and ultimately attract more eyeballs and clicks. On a side note, you can take this up a notch by optimizing your reviews pages like we did for 303 Heat. That way, your prospects can browse through your customers’ past experiences and see that you’re the real deal without an aggressive sales approach.
Once you establish steady visitor counts through skilled SEO, it’s vital to keep interest high. This is where our professional web designers make sure that your website provides a memorable User Experience, highlighting customer benefits by showcasing all the facts, figures, goods and services that make your business unique, just like this creative design for Byers Heating and Air.
Easy Access to Crucial Information
Intuitive navigation is a crucial aspect of user-friendly web design, usually through a row of tabs listing each section for easy reference. At Cool Air Refrigeration, these sections on the top menu begin with a stellar About Us section. This is a great place to describe company experience and partner track-records, awards and community activities.
Like a virtual catalog, the Services tab can be split into subsections by type of service, as shown here on the Hurlburt Heating & Plumbing website. This ensures quick access to the kinds of technical assistance that you provide, normally encompassing system installation, repair, service, tune-up, and replacement, as well as plumbing and scheduled or once-off maintenance.
Which brings us to our next point. Budget-friendly Maintenance Plans and Financing Schemes are comparative advantages that could swing a deal your way, when a cash-strapped visitor clicks on these tabs. Strengthening community links is an unbeatable way of deepening customer loyalty, so build up your talent bank through a Careers section, like the one on Big Valley Heating & Air Conditioning.
A great way of inspiring trust in your target audience is through a lengthy FAQ section, subtly presenting solutions to countless HVAC problems – like these frequently-asked questions and answers at Staton Heating & Air.
Branding through Visuals
Mixing and matching colors and typefaces with informative photographs, infographics and videos are crucial aspects for establishing your brand and its image, as shown here at Victory Mechanical. Although each page of your website showcases different aspects of your business under specific titles, they should follow a single layout, topped with an eye-catching logo, while full contact data is often contrasted against a darker page-bottom strip.
Like an online business card, a custom-built HVAC website uses creative HVAC web design and cutting-edge technology to raise you above the crowd. Let us help you stand out.