Best Marketing Agencies in Houston, TX
The best marketing agencies in Houston, TX are the ones that take a well-rounded approach to the online and offline advertising of their customer-base. From local & e-Commerce SEO, to reviews acquisition, taking a structured approach can be a bit confusing. So, what is the right thing to do, in the right order, at the right time? CI Web Group has a 12-Step Roadmap that outlines the strategy of a successful business growth path. It’s not a new idea, it’s been around for nearly 15 years now, but it is tried and true – we’ve just made a few modifications on the details. So if you’re looking for the best SEO company in Houston, TX, look no further!
Step 1: Creating a Website, Brand, and Owning Your Business
We’re starting from scratch with this one. The best marketing agencies in Houston, TX will tell you how important it is to have all of the behind the scenes in order before beginning to take on massive amounts of customers. First, you’ve got to have a portal to send people to so they can actually convert. Whether it’s buying a product, or performing a service, you’ve got to have a website to send your leads to. If you’re going to have a website built, you need to have branding. Who are you? What do you want to sell and where do you want to sell it? You’ll need a logo that can be used on your social media, website, business cards, etc. Lastly, you’ve got to own your business – go through all the legal requirement to actually be in business. Once you have those in order, it’s time to start getting your name out there.
Step 2: Content
Content writing is a must in order to begin being found organically on search engines, convert new website visitors, and most importantly, make sales. The best rule of thumb is to focus on one page for every product / service in every city that you want to sell it. For instance, if you want to sell “Ice Cream in Spring, TX”, you need a page on your website that says that. It’s easy to market online if you are a local business, but for e-commerce businesses, it’s an entirely different ballgame. Typically, when first starting out, your content will be geared towards getting a social media user to buy the items that you are promoting. In the case of e-commerce, you would be writing conversion content rather than SEO content (that would come later on).
Step 3: Conversion Systems
Think about yourself as a consumer, do you prefer to call, text, email, forms, chat, or pay online? Depending on the type of business you are, your customers may have a preferred method of getting their needs met. For instance, if you are a plumber who is doing plumbing marketing, you may want all of the above, excluding the ability to pay online because you do in-person estimates. Then, you can track exactly how profitable your marketing efforts are. Most of these conversion types can actually be tracked through Google Analytics through a series of events that are triggered upon your customer’s actions. If you are an e-commerce business, you can even track your revenue stream directly inside of Analytics, giving you some of the MOST valuable business insights that you will ever have as a business owner.
Step 4: Local Listings
All of the best marketing agencies will tell you how important it is to pay attention to your brand online. At the very tip of that starting point is the local directories that both consumers and search engines reference when doing research on a business. They look at reviews, photos, and the information that are present online. If you are not managing those listings, anybody can make changes to those and wreck your online reputation rather swiftly. Plus, it’s a huge win getting a bunch of backlinks with high quality scores assigned to your domain. Easy wins!
This page is still in process, make sure to check back soon to see how it’s grown!