For local businesses, such as plumbing, organic traffic is a miracle. Organic traffic is free traffic derived from search engines. However, many new plumbing websites show up every day, and the competition in SEO for plumbers is becoming more intense. In such a scenario acquiring organic traffic is no easy task. If you want to ensure that your business has steady organic traffic, you have to optimize your existing SEO strategy.
SEO is a simple term, but getting a “perfect” SEO strategy is not so simple. You have to perform a set of different activities to get the perfect SEO for your plumbing business.
This guide will help you to pay attention to the most important aspects of Digital Marketing for plumbers. Let’s get started!
A Step by Step Guide to Take You to Your Right SEO Strategy
Optimize Your Website
Optimizing your website is the first step while optimizing your existing SEO strategy. You can start by performing keyword research for your plumbing business website. If you have a paid account in Google keyword planner, you can get the exact monthly research volume for different keywords you think will be suitable for your website. There are many other keyword generating tools that can help you pick the right keywords for your business.
The second thing you need to do is to include those keywords in your website content so that your target audience can find you using those keywords. You also need to take care of your website’s speed and the interlinking structure of your website’s secondary pages.
Go for On-Page SEO
Once you finish optimizing your website’s basic structure and its content, the next thing you need to do is optimize the URL structure, title tag, and meta description along with the H1 headings. Additionally, you need to optimize the alt text of all the images on every page. Doing these can enrich your pages and increase the number of phone calls and emails from people looking for plumbing business services.
Plan Your Off-Page SEO
Off-Page SEO is essential to rank your business higher in the local search pack, and the first step of the off-page SEO is to establish your Google My Business profile. After you have created your Google My Business profile, opt for acquiring citations in online directories, and encourage your existing customers to write online reviews for your business. Getting regular online reviews helps you build the trust of your target audience.
Though these are just a few steps you need to take for your business’s perfect SEO strategy, all of them are essential to increase your SEO for plumbers. As a marketing company for plumbers, our SEO for plumbing companies can help small businesses like yours to grow their organic traffic through various activities.
Remember that not everything that works for your competitor will work for you. And it would help if you had your unique SEO strategy. CI Web Group offers HVAC SEO services and would like to help you achieve your perfect SEO strategy. Contact us today for more information regarding our services.