Don't sell - RECOMMEND!
Credibility drives sales as well as commissions. Many affiliates are trying to do what they actually shouldn't - they sell a product. If you really want the people you refer to us to buy CI Web Group Products and Services, just give it your seal of approval. Start by telling them how CI Web Group helped you (please NO hype). And don't be surprised to get a terrific boost in sales. Affiliates who used such a technique reported their commissions to have tripled.
A picture is not worth a thousand words
People are so sick and tired of banner advertising that the majority take it as white noise. In other words they pay no attention to banners. Text links, on the other hand, can be served as an integral part of your content. That greatly improves credibility and positions a product as something useful rather than "yet another affiliate link".
All in all, text advertisements are easier to customize, easier to experiment with and easier to fit into the context of your copy. The bottom line is that, if possible, you should prefer affiliate text links to other kinds of advertising. Blogging about specific services and sharing those blog posts in social spheres is the easiest way to spread the word.
Do you speak their language?
It is impossible for us to create a banner ad reaching every individual and addressing their specific interest. So if you know the interests of your visitors, you can easily tailor our message to your audience. If we lay aside marketing theory, it means that you can write a few well-aimed lines explaining how they can benefit from using CI Web Groups SEO Services.
For example, if your visitors are webmasters who want to reach the top of search engine results, tell them how they can do it with CI Web Group and place a direct affiliate link to our Search Engine Optimization tool rather than to CI Web Group Homepage. "I recently discovered and now recommend CI Web Group's SEO Tools which get great results for search engine optimization. What I love about this program is that it gives me everything I need to run and promote my site.".
It sounds very simple and informal, yet it gives you a higher click through ratio than a technocratic message like this: "A SEO suite designed to provide businesses with a fast, reliable and cost-effective solution for website promotion. Altogether, CI Web Group is a unified workspace with over 100 products and services that help you attain real results in search engines, perform intelligent Web traffic analysis, effectively manage your online estate, and easily maintain it. Try it for free." The former message is not bad at all, and it would bring you very good commissions, if your visitors were professional webmasters or Web consultants. You see the point, don't you?
Generalizations are lies
Don't expect everyone to react to your text. Trying to kill twenty two birds with one stone, you kiss your commissions goodbye. Be CONCRETE - this is the approach that works. Tell your visitors about something specific, something that will surely trigger them. On visiting our website, they'll discover that there is much, much more.
For example, your visitors are interested in increasing backlinks to their website. Tell them - "If you want to increase backlinks on your website you should checkout CI Web Groups - Prism Backlinking System. To tell the truth I was shocked to find so how my site position started to move up the search engines so quickly. The even send you reports so you can check all the links yourself. I think it only took 30 days for me to get 300 high quality links - such a happy camper!" Again, emphasizing the importance of you getting quality backlinks will have a nice reflection in your check.
Experiment until you are there
If you crafted a message that you thought would work, but you don't get the results you were expecting, try changing it. We usually find that, regardless of the message, a certain percentage of people will always purchase our products and services. But even though the services and all the pages on our site stay the same, simply changing the message that people clicked on can increase that figure up to 5 times.
We recommend giving each message at least a week, before you decide you need to change it (depending on your site's traffic). Feel free to experiment until you find what works. And feel free to ask us if you need some help!
Choose a perfect landing page for your referrers
Get more control and generate more sales by slightly modifying your affiliate link and pointing it to specific pages on our site. For instance, if you are ALREADY giving your visitors a lot of information about the program, then it would only make perfect sense to direct them to the PRODUCT DETAILS AND ADD TO CART page instead of the default HOME OR THE SERVICES page.
Who will buy CI Web Group Products and Services?
Well everybody who has a website is our prospect. If he or she sells anything from his/her site, he or she should definitely be our customer. Here is how we see our customers:
- Small to mid-sized businesses.
- Webmasters responsible for authoring and promoting websites.
- Website owners who want to find a way to effectively promote and maintain their sites.
- Web design companies offering additional services as a part of their packages.
- Web consultants including Search Engine Optimization specialists.
- Internet marketers who need tools to automate their routine tasks and measure success.
This description is very general so you may add at least 100 more categories of people who may be interested in this incredible product... so you should also develop your own opinion.
How can we help?
We want you to be a success because we care. If you have any ideas on how to improve the program or perhaps need some help in tailoring your message to visitors, contact us at
info@ciwebgroup.com and we will try to help.
If you crafted a message that you thought would work, but you don't get the results you were expecting, try changing it. We usually find that, regardless of the message, a certain percentage of people will always purchase our products and services. But even though the services and all the pages on our site stay the same, simply changing the message that people clicked on can increase that figure up to 5 times.
We recommend giving each message at least a week, before you decide you need to change it (depending on your site's traffic). Feel free to experiment until you find what works. And feel free to ask us if you need some help!
