Navigation Menu+

Social Media

Sound Social Media Strategies: What does it really boil down to.
Read more

The ultimate outcome of most social media marketing strategies is none other than “customer engagement”. More aggressive strategies do spare room for actual conversions (i.e. sales), but the overarching game here, at the bottom of the pyramid, is purely increasing our brand equity and building trust. Sure, the kind of business we’re in, definitely decides where we need to turn, in other words where...

Read more
What is the difference between SEO, SEM, SMM, and SMO?
Read more

What is the difference between SEO, SEM, SMM, and SMO? A quick tour of the internet will reveal that these four acronyms are being used everywhere and they really seem important, and they are. Not too long ago, I had never heard of SEO, let alone the other three, and then I found out that unless I had my new website SEO-d, I would...

Read more
7 Digital Marketing Trends for Social Media
Read more

7 Digital Marketing Trends for Social Media With the organic online marketing ecosystem growing, it’s no surprise that Google is relying more on social media signals to inform its search engine rankings. For many teams, the duties of people who works on SEO and those who work on social media are separate; however, this is all about to change. The two may still officially belong to...

Read more